News and articles
Global players in the lead
Date: 2007-01-31 08:00:00
A report about changes taking place in the consumer-customer trends of developing countries is published every second year by Pricewaterhouse Coopers. The last issue dealt with changes detected up till...
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Trade marketing planning: exemplary!
Date: 2007-01-31 08:00:00
Below-the-line promotions are not very common in the meat industry. Sampling is simple and popular but it is questionable, if a cheap product can generate enough sales to cover the...
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Food reality
Date: 2007-01-31 08:00:00
Electronic media has brought the world into our living room. Nowadays, a new type of reality show is the trend: live reports about food scandals, with all the tricks used...
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Agrana expanding in Bulgaria
Date: 2007-01-31 08:00:00
The Austrian group Agrana, which plays a major role in the Hungarian sugar industry, has entered the Bulgarian market. They have established a subsidiary and are planning to set up...
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4 new tools in the IMIGe portfolio
Date: 2007-01-31 08:00:00
IMIGe Hungária Kft. introduced four new advertising surfaces in TESCO hyper markets at the end of the year. External glass walls are excellent for brand awareness campaigns and internal walls...
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No more superlatives
Date: 2007-01-31 08:00:00
How can promotions be advertised? Should we emphasises superlatives, or is present Hungarian practice in line with EU guidelines at all? For answers, we turned to dr. Judit Firniksz, of...
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Butter cream as seen by IMIGe
Date: 2007-01-31 08:00:00
A survey prepared by Szonda Ipsos in the summer of 2006 examined the composition of consumers in Tesco stores according to certain demographic criteria and the effectiveness of advertising tools...
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Faked washing powder brands
Date: 2006-11-20 08:00:00
More than 33 tons of faked washing powder was confiscated in a XI. district warehouse. The names of two well known brands were used for the washing powder-imitations which contained...
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Exceptional production capacity in PICK-Delhus Group
Date: 2006-11-20 08:00:00
With the new plant opened in Alsomocsolad on 25 October, PICK-Delhus Group has established the largest dried meat processing capacity in the Central European region. The HUF 3.5 billion project...
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Hardest times seem to be over
Date: 2006-11-20 08:00:00
Recession followed the turn of the millennium in the domestic refrigerating industry, but the crisis sems to be over now. The surviving enterprises have good prospects for the future.Not long...
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Jubilee of Hoventa Exhibition
Date: 2006-11-20 08:00:00
A double jubilee was celebrated by one of the oldest trade exhibitions in Hungary. This the place where all the important innovations are presented to the professionals. Though this year’s...
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Celebrating the 5th of November
Date: 2006-11-20 08:00:00
The Day of European Commerce was celebrated for the second time in Hungary on the 5th of November. Abel Garamhegyi, under secretary of the Ministry of Commerce and Transport spoke...
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Discount stores rearranging the candy market
Date: 2006-11-20 08:00:00
The retail sales of candies exceeded HUF 15 billion in the August 2005–July 2006 period, with an increase of 9 per cent over the preceding period. The old favourite, hard...
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End of market reshuffle
Date: 2006-11-20 08:00:00
Last year was a good and stable period for the Hungarian canned food industry which processes one million tons of fruits and vegetables annually. While 2004 brought losses for the...
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Success of baristas from Sara Lee
Date: 2006-11-20 08:00:00
Three out of the first five places went to baristas sponsored and trained by Sara Lee Hungary Zrt., market leader in coffee and tea, at the Hungarian Championship of Baristas....
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Visitors’ centre opened in Agard
Date: 2006-11-20 08:00:00
The Visitors’ Centre of the Agard Palinka Distillery opened on October 12. The purpose of the HUF 70 million tourist facility is to demonstrate how premium pálinkas are made and...
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Candies: cheap success
Date: 2006-11-20 08:00:00
One out of three candies is a private label product. Average prices are falling, and larger size bags are becoming more popular. Candies seem to be getting „discounted”. It is...
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Market share of Hungarian milk declines
Date: 2006-11-20 08:00:00
Since accession to the EU, Hungarian milk production has changed markedly. While milk processing enterprises purchased 1.550 billion litres in 2004, this figure was only 1,370 billion litres in 2005....
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Number of quarters: declining number of nights
Date: 2006-11-20 08:00:00
Compared to the 2005 figures, in the first eight months of 2006 commercial lodgings accounted for a 3% drop in the number of person nights spent. The national Statistics Office...
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SuperShop expanding
Date: 2006-11-20 08:00:00
The SuperShop loyalty program recruited new participants at the Adidas-Samsung Streetball events in Budapest, and other cities. Everybody who filled out the the application form for the SuperShop card was...
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