News and articles

Coca-Cola, PepsiCo to curb animal tests

The two soft drink giants are the latest companies to respond to pressure from PETA. The two soft drinks giants have this month agreed to stop directly financing research that...

Read more

More informed consumer, faster decisions

Consumer decision-making patterns, according to new consumer research released today by global public relations firm Weber Shandwick.   Decision-making among global consumers has accelerated in recent years. Nearly two-thirds (63...

Read more

Adidas expands in India

Adidas plans to add over 100 stores in India every year, target is being the number one brand in India by 2010.   At present, Adidas ranks the second after...

Read more

Obesity white paper from European Commission

The European Commission yesterday adopted a white paper setting out a European strategy on nutrition, overweight and obesity, including plans to review progress in three years. In the majority of...

Read more

Nivea is a very trusted brand

European Trusted Brands is an annual multi country study of consumer attitudes and opinions specifically related to everyday products and services, financed by Reader's Digest. This survey contains results for...

Read more

United Biscuits rolls out healthier crisps

Following its decision to cut saturated fats from top snack lines, European biscuit and crisp manufacturer United Biscuits UK (UBUK) is venturing further into healthier reformulation with the relaunch of...

Read more

Henkel 1:3 Share Split to be Executed on June

The Henkel preferred share is currently among the nominally highest listed shares in the DAX. The Henkel share price has increased significantly over the past years. In order to increase...

Read more

By now Germans dont want to eat Polish meat

The local sanitary services of the Berlin district of Moabit have qualified Polish meat as health-threatening. Initially, they did not even have to conduct sophisticated tests. The meat looked so...

Read more

Nestle to buy Gerber for $5.5 billion from Novartis

The deal is expected to be completed during the second half of 2007. Gerber dominates the baby-food market in the United States, with a 79 percent share, according to Morgan...

Read more

CEO of Altia to stand down

The Finnish state-owned beverage alcohol group confirmed that Leena Saarinen will leave the company tomorrow.  The reason for Saarinen's resignation was given as "the discontinuation of the fuel ethanol plant...

Read more

Alcohol and tobacco tax to rise in Estonia next year

A previous decision, alcohol is to rise in price by ten per cent from the beginning of 2008. Now the government decided to raise the tax on alcohol by a...

Read more

Healtier image for 7-Up Free

Britvic plans to launch new packaging and advertising for its 7-Up brand in the UK.   The company said, that it has invested GBP1.8m (US$3.55m) in its campaign, which is...

Read more

Father's Day Sales Expected to Reach $9.9 Billion in the US

The NRF 2007 Father's Day Consumer Intentions and Actions Survey, conducted by BIGresearch, found that 76 percent of Americans plan to celebrate Father's Day. Those who plan to celebrate will...

Read more

SIÓ

Owing to tradition, experience and expertise accumulated over 30 years, SIÓ has been the leading brand in the fruit juice market for years. SIÓ is celebrating its 30th birthday with...

Read more

The way to Hungarian shelves

Austrian have learned from the flood of imports to their market at the time of their accession to the EU and prepared for a similar flood of exports in 2004....

Read more

Bols selling Calvados

Bols Hungary has a truly international brand in a relatively unknown category. The Boulard spirit is made from apple, in a process similar to that used for making cognac....

Read more

Change of address

The address of Agrármarketing Centrum will change on 1 June 2007! New address: 1042 Budapest, Árpád út 51-53. New mail address: 1325 Budapest, Pf. 340. New telephone number: +36/1 450-8800...

Read more

Fragrance is not all that matters to women

While sales of deodorants for women show steady growth from year to year, the same cannot be said about deodorants for men and this is not the only difference. Regarding...

Read more

The aim: a logistic centre for bio-products

Over 1800 bio-farms exist in Hungary at the moment and 6,000 domestically produced bio-products are available. Imre Karácsony, managing director of Natur Life Kft. has worked out a 20 year...

Read more

BOULARD CALVADOS

Owing to its exceptionally high and constant quality, Boulard calvados is the market leader in its category world-wide and in Hungary as well. It won two gold medals in the...

Read more

Fütyülõs Raspberry with honey

A new flavour, Raspberry with honey will be added to the Fütyülős product line which enjoys growing popularity among young people in Hungary. The fruitiness of raspberry and the silkiness...

Read more

P&G, Spar: effects of IT on business processes

134 IT experts from 23 countries discussed the effects of technological development on FMCG trade at the “CIES – The Food Business Forum” conference in Monte Carlo, in March. After...

Read more

Scooter promotion

Tchibo has a spectacular promotion in Cora stores this spring. The main prize, a red scooter is displayed on top of „islands of coffee” in the stores for one month...

Read more

Anuga: reservations finishing

FVM Agrármarketing Centrum is planning a collective appearance at one of the major exhibitions, Anuga to be held in Köln, between 13-17 October. 470 square meters have been reserved in...

Read more

Weight Control and Update competing

We have taken a close look at the two best known lifestyle programs and the assortment of products sold under the two labels. According to a survey by GfK Hungária...

Read more

Trademarks – and what is behind them

Quality assurance systems already exist, but after the recent food safety scandals, consumers will require further guarantees of quality. Trade mark certificates which attest to constant, monitored, high quality, or...

Read more

Muscat D’or champagne

Owing to the unique technology used, the new Muscat D’or champagne retains the honey sweet flavour and wonderful fragrance of muscatel grapes. The flavour of the brand Muscat D’or is...

Read more

Fanta Mango

Enjoy discovering the World of Fanta! This is an invitation to discover new countries, and constantly renewed Fanta flavours, to visit the world of Fanta. Agency: Starcom médiaügynökség / Ogilvy&Mather...

Read more

The stores of tomorrow

All participants at the conference were interested in the direction of change resulting from the increasing use of IT. Experts from Edcon, Casino and Edeka reported their experiences related to...

Read more

Child-friendly Pöttyös

The web site of Pöttyös Túró Rudi intended specifically for children www.pottyoskapitany.hu, has officially been classified as „child-friendly”. This title was awarded under the program „2007 – the year of...

Read more
Oldal