News and articles

(HU) Eva is a maximumon él

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(HU) Javult a magyar versenyképesség

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(HU) A pálinkát népszerűsítik

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Intelligent ovens from Elektrolux

Built in recipes will help housewives who buy the new Electrolux ovens. Three versions will be available in the Hungarian market. All housewives will have to do is to select...

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Delayed effect

The accession of the two new EU member countries will probably have an effect on the retail trade of food in Hungary, but this effect is likely to be a...

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MOL responding first

MOL NyRt. was the first to start selling OTC products in four of its petrol stations in January. MOL is selling fifty products like pain killers and fever reducers from...

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Young people like frozen pizzas

37 per cent of Hungarians consume instant soups, the most popular category among instant foods. Snacks and frozen pizzas are also popular, while only 6 per cent of the adult...

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Chio Crackings

The new Chio Crackings are shaped like slices of cheese and taste like cheese....

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Prices, strategies, consumers

Several factors can effect the profitability of a brand. Pricing is in the focus of brand strategy, which means we should understand how consumers interpret prices. The Shopper Trends survey...

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Campaign Marathon in dm

The Permanently Low Price campaign of dm, beginning in February, guarantees reduced prices for four months. The prices of several hundred products were reduced on 8. February and customers do...

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