Company and Personal News
Amazon likely to open grocery stores all over the USA
Amazon plans to open grocery stores in shopping centres across the United States, as it looks to expand in the food business – the Wall Street Journal reported. The first...
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Gallicoop: Put a turkey on the Easter table!
For most families, the Easter tradition includes the consumption of meat, eggs, and cakes, as the name of the holiday indicates the end of fasting. In the time of our...
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Consolidation process continues in the e-commerce market
On 1 April the owner of hdiShop bought dressa.hu to create one of the biggest, fully Hungarian-owned online clothing shops. The merger is expected to be completed by early 2020....
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Increased Sales and Results of Tolnagro Kft.
The Tolnagro Kft., distributor of veterinary products based in Szekszárd increased its sales and operating profits. According to their information, the company group generated sales of 21.1 billion forints in...
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Coca-Cola launches water brand Aquarius in the UK
Coca-Cola is expanding its presence in the functional drinks market with the launch of new brand Aquarius in the UK. Aquarius is a low-calorie range of flavoured drink that Coca-Cola...
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Shoppers were collecting Hungarian hearts in Spar stores
Before the nationwide prize game Hungarian Product implemented its second retailer-specific promotion this year. From the beginning of March until mid-April 19 trademark users participated with nearly 190 products in...
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Charles Brand appointed President of Tetra Pak Europe & Central Asia Region
Tetra Pak today announces the appointment of Charles Brand to the position of President of Tetra Pak Europe & Central Asia (E&CA) Region and he will continue to be a...
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The pantry is full of prize games at Hungarian Product
For the first time in the history of the company, Hungarian Product Nonprofit Kft. is organising two nationwide prize games this year, because of the great demand from trademark user...
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Árpád group builds new seed starting facility
Szentes-based Árpád-Agrár Zrt. built 18 hectares of greenhouse space between 2011 and 2018, investing HUF 7.75 billion in the project, from which HUF 1.8 billon was grant money. In Szegvár...
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COOP Maypole Run
On 10 April the Maypole Run was organised in Szolnok for the 28th time. COOP Szolnok Zrt. has been sponsoring the event for 7 years. Several thousand runners completed the...
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Coca-Cola zero Vanilla – limited edition
In April Coca-Cola launched Coca-Cola zero Vanilla, a product that will only be in the portfolio for six months. Coca-Cola zero Vanilla contains no added sugar. The 0.5-litre version will...
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Less sugar in Pöttyös Fitt
The latest product in the Fitt Pöttyös range is already available in shops: it contains 30 percent less sugar and there is no sweetener in it. With the new product...
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Companies offering excellent client service
ClientFirst Consulting tested more than 1,500 shops and places where consumers are served before announcing this year’s ‘Excellence in Client Service’ award winners. In the large companies category Telenor Magyarország...
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The Fraich Fantasy continues
European Fraich Fantasy, the joint campaign of the Hungarian Chamber of Agriculture (NAK) and French cross-sector trade organisation Interfel continues. The 3-year campaign, which was launched last year, promotes fruit...
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SPAR employs one more autistic person
This year SPAR gives work to yet another autistic person. Head of communications Márk Maczelka told: SPAR has created or changed certain tasks in a way that disabled people can...
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Success stories of farmers featured in the OTP Agrár campaign
After Szarvasi Mozzarella and Pankotai Zrt., it is now Lipóti Bakery’s turn to star in the OTP Agrár communication campaign, which was launched last June and explains why agri-food businesses...
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ÖRT: new leaders
The Self-regulatory Advertising Board (ÖRT) has a new president: Dr Kálmán Molnár, director of legal and corporate relations at Unilever. Örs Megyer stepped down as president after 21 years and...
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Coca-Cola Energy arrives in Hungary
For the first time in the history of the company, Coca-Cola Magyarország launched an energy drink as part of the Coca-Cola product range – it was announced on 28 March....
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Henkel launches worldwide digital upskilling initiative
Henkel has launched a digital upskilling initiative for its 53,000 employees around the world. The company is currently analysing the situation by assessing the digital knowledge of its employees. This...
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Mars working for deforestation-free cocoa production
Confectionery maker Mars Wrigley continues the action plan, Cocoa for Generations, which they announced in September 2018. The plan seeks to make Mars’ cocoa supply chain fully sustainable and transparent...
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SPAR sales up nearly 10 percent
Sales of SPAR Magyarország were up nearly 10 percent at HUF 617.6 billion in 2018. The retailer invested HUF 32 billion in network development – 6 new SPAR stores were...
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NaturAqua continues supporting premature baby units
Premature babies spend the first days of their lives in a Perinatal Intensive Care Centre (PIC). NaturAqua and the National Association for Premature Babies (KORE) are working hard to make...
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Fruit-based additive for cereals: Gat Foods solution offers “a delicate sweetness without the refined sugar”
Breakfast cereal is sweet and convenient, but consumers are demanding more nutritious alternatives that are lower in refined sugars while retaining ample flavor. Israel-based Gat Foods has launched Fruitlift –...
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SPAR is prepared for the barbecue season
As spring weather comes, there is a sharp increase in demand for barbecue products at SPAR. SPAR is also expanding the range of meat products, seasoned and matured meats, meat...
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Heinz celebrates ‘150 years of clean plates’ in anniversary campaign
Heinz is celebrating its 150th anniversary with a marketing campaign focused on its most iconic product – Heinz Tomato Ketchup – and its place at meal times, Marketing Week reports....
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H&M to tell customers exactly where their clothes were made
H&M announced it will add more information to its products on its website later this month as part of a move to create greater product transparency. Swedish fast fashion retailer...
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Lidl Belgium To Sell Only Fairtrade-Certified Bananas
Lidl Belgium has announced that it will only offer Fairtrade-certified bananas in its stores from the middle of this year. The move will enable the retailer to ensure that around...
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COOP is a seven-time MagyarBrands award winner
This year, COOP was awarded the honorary MagyarBrands award again at the awards ceremony held at the Hotel Helia in Budapest. Tóth Géza (left) receives the MagyarBrands Prize from Dr....
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LG Electronics received 29 Red Dot Awards
LG Electronics received 29 Red Dot Awards, including two Best of the Best honors for its LG Signature Oled TV R and LG Signature bottom-freezer refrigerator. The Red Dot judges...
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Data-based campaign planning for maximum efficiency
The technological development of recent years has transformed media consumption habits, and this resulted in changes in the advertising market too. We know that an advertisement works best if it...
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