17 tonnes less plastic packaging in Lidl’s fruit and vegetable range

By: Trademagazin editor Date: 2020. 07. 31. 11:20
Lidl Hungary further reduced its plastic consumption, this time by optimizing the packaging of many products in its fruit and vegetable offer. As a result of the development, the company will save more than 17 tons of plastic annually.

As part of its ongoing collaboration with suppliers, the store chain has now examined and redesigned the packaging of its fruit and vegetable range. In the case of Golden, Idared, Fuji, Gala and Jonagold, the previous plastic sorting inserts were replaced by eco-friendly paper trays, while in the case of 3 green hot peppers and Red Chief and Granny Smith, the 4-piece packaging was replaced, so the plastic was 100 percent removed from the packaging.