Other

New and old items in the Pöttyös product line

Pöttyös is preparing for this year’s season by introducing a true innovation and re-introducing a success from last year. Pöttyös Túró Bonbon will appear again is stores in the autumn,...

Read more

Season of fragrances

Perfumes are popular as Christmas gifts. As a result of growing incomes, the marketing efforts of distributors and the proliferation of western culture, demand is growing. Segmentation of the perfume...

Read more

Risks can be reduced

According to a presentation by Éva Palócz, general director of KOPINT-TÁRKI Konjunktrúrakutató Zrt. held at the conference organised by Coface Hungary in Göd, on 11. October, a large part of...

Read more

From store to store in Shanghai (part 3.) – Tesco

Within the single hour I spent in a Tesco in Shanhai, I had seen 37 signs saying “cheaper” in both Chinese and English. There is always plenty of activity to...

Read more

Riceland

Brand reminder, new launch / A healthy diet is essential to keeping pace with today’s accelerated lifestyle. Agency: OMD Customer: Riceland-Magyarország Kft. Product: Riceland rizsek Apperance: RTL, Viasat, Film+, AXN,...

Read more

Experienced leader for NESPRESSO

Gábor Flesch took over as the head of Hungarian NESPRESSO in the middle of August. He is regarded as having substantial experience in business development in both the HoReCa and...

Read more

In house competition for baristas

The in house barista competition of Piazza d’Oro was held by Sara Lee Hungary Zrt. in Dumas Restaurant of the French Institute. Sara Lee Hungary Zrt. has been playing a...

Read more

News

Common trademark for historic European wine producing regions. Representatives of wine regions which belong to the world heritage have agreed on working out uniform marketing tools and the introduction of...

Read more

dm training for December

Perfume is not only a product but also luxury in a bottle which sends out a sensual message. This is why 70 per cent of sales are concentrated in drugstores,...

Read more

JEREMIE: program for small SME-s

One quarter of Hungarian SME-s are capable of rapid growth, even if they are located in backward regions. Recognising the importance of SME-s and their difficulties in finding access to...

Read more

Brands and prices in a Shanghai supermarket

I have dotted down the prices of a few branded products also known in Hungary, for the sake of comparison. Products are arranged in the order we see them from...

Read more

SáGa Füstli

The excellent and delicious SáGa Füstli is celebrating its 7th birthday. SáGa has come up with a special price and an exciting prize game to celebrate this occasion. Agency: André...

Read more

(HU) SPAR-ban a „Nagy fogyás”

...

Read more

International Bad Products Awards

The International Bad Product nominations were submitted by Consumer International (CI) member organisations, the final four, including the overall winner, were chosen by the CI Secretariat. In announcing its bad...

Read more

Functional food market grown dynamic in the UK

Some 97% of British consumers have bought some sort of food with an added health benefit, according to a survey from Nielsen. According to the research company, the UK functional...

Read more

Store chain privatisation in Serbia

The country's biggest department store chain, Robne Kuce Beograd, was sold to a local businessman for 360 million euros. The bankrupt state-owned chain owns some 240,000 square metres of retail...

Read more

Metro wholesale center in Far-East

The assortment, service and architecture of the Metro Cash & Carry wholesale center in Lahore have been tailored to the specific needs of commercial customers in Pakistan.  More than 20,000...

Read more

Carrefour Romania bought Artima

The company payed 55 million euros the Romanian supermarket chain. The transaction is subject to approval by the relevant authorities.    Carrefour Romania S.A. operated from 8 hypermarkets at the...

Read more

Barcode for agricultural products in China

During the campaign the government said more than 300,000 technical staff went to rural areas in the last month, nearly 200 illegal food companies have been shut. The system of...

Read more

Diabetic grain producing in Szeged

This week started the producing again in Gabonatermesztesi Kutato Kht- famous of guar gum cases.  A row material and the plant, producing diabetic grain is strongly supervised, the feed made...

Read more

Szechenyi Card on the short list of European Enterprise Awards

To be on the short list is a big honor for Szechenyi Card and the organisations behind. A 13strong shortlist has been selected for the European Enterprise Awards 2007, which...

Read more

Idea of a Barcode trolley is on the top

Consumers are more interested than ever in the details of the products they consume. According to a Shopper Research by IGD 30% of shoppers would be interested in using barcode...

Read more

Carlsberg to distribute Budvar

Danish brewer has signed a distribution deal with Budejovicky Budvar to distribute its products in Denmark. Carlsberg's independent company, House of Beer will take over the distribution of the Czech...

Read more

Wine marketing Conference in Sopron

The aim of the event is to present the European Wine Marketing program. The organisers wait more than 250 people for the VII. Wine Marketing Conference between 6-7 December in...

Read more

Sausage Festival of Csaba

This year 360 teams made the sausage on the competition, there were several other events for example consumers could tasted and buy wines in the Marquee of Wine Gaieties. The...

Read more
Oldal