News and articles

Dreher and Talmácsi for responsible drinking

Dreher Sörgyárak Zrt. has launched a campaign for responsible alcohol consumption, which is unprecedented in Hungary. The message of the online and press campaign is communicated with the help of...

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IT project for Rossmann

Rossmann Magyarország Kft has installed an IT system composed of Cisco equipment in its 150 stores. This allows telecommunication costs to be cut from HUF 50,000 per month per store...

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Food sector waiting for reforms

Well-known experts of the food business, including József Gráf. Minister of Agriculture and Rural development and Péter Futó, chairman of Futureal Holding and of the National Association of Industrialists and...

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Naturalisation of brands: say and spell

Empty Coca-Cola bottles with the letters in Cyrillic have become collectors’ items, as only bottles with Latin letters are available today. Collectors should now go to China or Korea. Foreign...

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Never too early to start

Jamie Oliver is not only a media star chef but also a dedicated campaigner for reforming school menus in order to make them healthier. However, his efforts are not welcomed...

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Higher price for livestock as well

The prices of agricultural products were up by 38.1 per cent in March 2008, compared to March 2007. The prices of plant products were up by 52 per cent, while...

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Celine Dion Sensational

Sensational is a fabulous and flowery fragrance: ethereal, fresh an elegant....

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SIÓ Fresh & fruit

2 tough, funny girls while driving a cabriolet in the city, sprinkling some guys by a water-gun, so they flirt cross the roads. The splashed guys treat it as a...

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Absurdistan

The condition of the economy and the urgent need for a tax reform has been on the public agenda for years. The atmosphere at the second Business Dinner was quite...

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40 years of Coca-Cola in Hungary

Coca-Cola held a press conference on 17. June to commemorate that they have been present in Hungary for 40 years. Coca-Cola was born on 8. May, in Atlanta. The first...

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MasterCard for micro financing

USD 740,000, one of the first donations by the Master Card Foundation is to be allocated to the development of MIXMarket 2.0, a next generation web platform for sharing public...

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Question:

Almost a year has passed since INBÉ (RDA) labelling was introduced by Danone Kft together with 7 other companies in Hungary. I would like to hear a few words from...

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Shanghai

Regarding business, Shanghai enjoys far more significance the Beijing. The city was opened to foreign merchants in 1842 following the first opium war. Population reached 1 million by 1900. After...

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Measures against the “biggest sinners”

Authorities in New York are very serious about health issues and implement very strict measures, especially when elections are coming. These strict measures are usually aimed at the catering sector,...

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Private labels playing growing role

According to data from the ConsumerScan survey of GfK Hungária Piackutató Intézet, the market share of private labels continued to grow in the FMCG market in 2007. In the first...

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Rama csészés margarinok (Rama Classic 250g és 500g, Rama Harmónia 250g és 500g, Rama Sós 500g, Rama MultiVita 500g)

Rama margarines in tubs have been renewed both internally and externally....

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Vénusz Grill finomított napraforgóolaj grilles, füstölt ízesítéssel

The time has come when you can make grilled food in your kitchen as well! Vénusz Grill edible oil will make food in the frying pan as delicious as if...

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Food as an investment

Even expensive fuel is cheaper than cooking oil today. This is another argument for people who believe that food has become a strategic commodity. Strategic commodities deserve special attention as...

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Coffee and breakfast a success for McDonald’s

77 million guests visited McDonald’s units in Hungary last year, generating an increase increase in revenues of 9 per cent compared to 2006. 5 new units were opened in 2007....

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Oily seed plant in Foktõ

The plant to be built by the Glencore group will be the largest facility of its kind in Hungary with an annual capacity of 600,000 tonnes. Construction is expected to...

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Answer:

Feedback from consumers has been positive so far. We’ll soon have detailed data about the effects of the introduction of INBÉ labels, from two different sources. Conscious consumers appreciate RDA...

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Smoking an holiday cheques

Tamás Háber, chairman of the Hungarian Guild of Caterers, spoke about the issues of greatest concern to the sector at the general assembly of the organisation. He reported no progress...

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Vending 2010

„We’ll buy you a drink if you watch our ad”. This quote is not from a sci-fi movie. It is the basic idea behind the vending machines to be introduced...

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Traditional stores till strong in Poland

Though the number of hyper markets is growing in Poland, their market share is shrinking. At the same time, supermarkets and discount stores have increased their market share. Traditional stores...

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Rexona for Teens

Rexona Dance Energy takes advantage of the enthusiasm teenagers have for new things. It is a new anti-perspirant aerosol with a sweet fragrance, which is based on the platform of...

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Haribo Goldbären 6 ízû

The plethora of flavour and colour combinations of HARIBO products encourages both adults an children to have fun. To make it an even more enjoyable experience, apple has been added...

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Stores opening

CBA, Szombathely Open: 3 June Chain: CBA Store space: 2000 m2 SKU: 16 000 Aldi, Gárdony Open: 12 June Chain: Aldi Store space: 1000–1100 m2 SKU: 1085 Aldi, Törökbálint Open:...

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Football Toffifee for kids

This year, Toffifee, a Storck product has joined the “Children’s Day for Everybody” event organised by United Way. Storck has been committed to an active lifestyle and a balanced diet...

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Digital division for TV2

In order to enhance its presence in digital media platforms, a Digital Media Division is to be established by TV2 in June. This new organisational unit headed by Attila Fekete...

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Energy drinks still going strong

Retail sales of energy and sport drinks totalled HUF 8,3 billion in 2007. This category is among those producing the biggest expansion. Retail sales increased by 60 per cent in...

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