News and articles
Kamra Java
Date: 2007-01-31 08:00:00
Kamra Java: fine pork lard for spreading on bread, in steak, garlic and onion flavours. Recommended consumer price: HUF: 199/150g can....
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23 million collected by Reál in two months
Date: 2007-01-31 08:00:00
This is the fourth consecutive year that Reál Hungária Élelmiszer Zrt. has held a two-month promotion for collecting charities. This year, HUF 23 million have been collected for sick children...
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POS superlative
Date: 2007-01-31 08:00:00
Salon POPAI is an exhibition for advertising and information, digital media, store furniture, merchandising and commercial architecture. The most popular and fascinating part of the exhibition was where innovations competing...
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Food conscious minority
Date: 2007-01-31 08:00:00
According to a survey by GfK Hungária Market research, people who choose food consciously are still the minority. 58 per cent of the 1000 people interviewed believe that they eat...
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Szamos Marcipán
Date: 2007-01-31 08:00:00
A new product from Szamos Marcipán is Mátyás dessert, a marzipan filled with smooth and silky cream and coated with real chocolate. Package size: 20g/piece, 32pcs/tray, placement: in the cash...
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Tesco slowing down in Hungary
Date: 2007-01-31 08:00:00
Tesco Plc has continued to grow dynamically word-wide: an expansion of 17,9 per cent was reported for the third quarter. The Hungarian retail environment was referred to as becoming even...
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Post-Christmas promotions: starting before Christmas
Date: 2007-01-31 08:00:00
Retailers are trying to compensate for the “low season” following the end of year shopping craze with various promotions. Discount sales play a major part in the success of these...
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EMBALLAGE 2006: practical ideas, design, environment
Date: 2007-01-31 08:00:00
The professionals of the packaging, advertising, and food industries focused their attention on Paris in the autumn of 2006. An incredible number of international participants and guests attended the SIAL,...
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Men prefer smaller stores
Date: 2007-01-31 08:00:00
According to a recent study by GfK Hungária Market Research about the process of shopping under the title “Shopping Monitor”, the most important considerations for Hungarian customers in food stores...
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COTY Hungary
Date: 2007-01-31 08:00:00
The new cosmetics product of COTY Hungary is an eyelash spiral under the name Rimmel Magnif'Eyes, with a new generation, flexible brush which gives eyelashes 70 per cent more curve...
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Délhús in merger with PICK
Date: 2007-01-31 08:00:00
Délhús Zrt. merged with PICK Szeged Zrt. On 30. November. The company will continue to operate under the name PICK Szeged Zrt. The company is expected to operate more cost...
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Successful tableware campaign by SPAR
Date: 2007-01-31 08:00:00
Even SPAR experts were astonished by the incredible success of their tableware campaign. The result of the promotion lasting four months was equal to the annual WMF pot consumption of...
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Damocles’ sword and in-store marketing
Date: 2007-01-31 08:00:00
Efficiency of in-store promotional tools had been considered to be immeasurable for a long time. This is changing however, as a result of trade marketing methods becoming more widely used....
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We are the most pessimistic
Date: 2007-01-31 08:00:00
Eurochambres has prepared a survey of 78 thousand companies from 27 European countries. While Danish companies proved to be the most optimistic about future prospects, Hungarians were among the most...
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COTY Hungary in the Esprit
Date: 2007-01-31 08:00:00
New products from COTY Hungary in the Esprit range are: Horizont (Eau de Toilette, Deo Natural Spray) for women and (Deo Natural Spray, After Shave) for men. A cosmopolitan approach...
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Wincanton expanding capacity
Date: 2006-11-20 08:00:00
2006 has been a year of growth for the Hungarian venture of Wincanton. Sandor Udvarvolgyi, director of the company told journalists, that their storage capacity has increased by 6.400 square...
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Two thirds of dried meat products are sold in modern stores
Date: 2006-11-20 08:00:00
The segment of dried and partially dried sausages took a 23 per cent share from the market of meat products in terms of value, while 12 per cent in terms...
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Reaching 4 kilos
Date: 2006-11-20 08:00:00
Fish production in Hungary continued to grow in 2005. A total of 28 633 tons of fish was caught last year in domestic waters. The proportion of fish intended for...
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Quality is the new trend
Date: 2006-11-20 08:00:00
A substantial part of total coffee sales take place in the HoReCa sector: over 2 thousand tons of coffee equalling HUF 7.4 billion in revenues is sold here. Quality seems...
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Univer Magyar Izek awarded Grand Prix
Date: 2006-11-20 08:00:00
The Univer Magyar Izek product line of Univer Products Zrt. Was awarded a Grand Prix at the 2006 Hungarian Products Grand Prix competition. The company also received a special prize...
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Dieting after the feast
Date: 2006-11-20 08:00:00
Serious recession after the big boom – this is the winter situation in the market of meat products. The effects of restrictive government measures on consumer spending can already be...
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More vegetables and less fruits are sold
Date: 2006-11-20 08:00:00
Unfavourable weather limited Hungarian production of vegetables and fruits in 2004 and 2005. EU subsidies were not available in the year of accession and only became available much later than...
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New sales manager for Sara Lee
Date: 2006-11-20 08:00:00
József Cserfai (39) is the new sales manager of the Coffee and Tea Retail Division of Sara Lee Hungary Zrt. The new sales manager graduated at the College of Foreign...
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