News and articles
Twice as many organic products in Cora
Date: 2008-09-05 08:00:00
The number of organic products has doubled in the Törökbálint Cora store since 2007, to almost 500. Bio vegetables fruits are the most popular products, but customers are also beginning...
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New name for Hungarian Bonduelle subsidiary
Date: 2008-09-05 08:00:00
Bonduelle Nagykőrös Kft, the Hungarian Bonduelle subsidiary will operate under the name Bonduelle Central Europe Kft in the future and will also be responsible for regional sales and marketing activities....
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Bio baguettes by Ceres
Date: 2008-09-05 08:00:00
Pre-baked, bio mini baguettes made from bio flour and intended for health conscious consumers have been added to the Ceres ZRt. product range....
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Strengthening organised wine trade
Date: 2008-09-05 08:00:00
An increasing quantity of wine is sold in the major retail chains. In the June 2007- May 2008 period, sales were up by 3 per cent in terms of quantity...
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Healthy products also need promotion
Date: 2008-09-05 08:00:00
Health consciousness has been the most important trend in recent years. Manufacturers are adapting to changes in consumer preferences and hyper markets often allocate separate shelf space to healthy products....
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True innovations behind expansion in the air fragrance market
Date: 2008-09-05 08:00:00
Price competition is not quite as intense in the market of air fragrances as in other categories. Brands focus on innovation and new fragrances. According to Nóra Csizmadia, from SC...
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Oiled trade?
Date: 2008-09-05 08:00:00
The market of cooking oils, flavoured oils, vinegar and balsam vinegar is an area where demand is growing, especially among special types unknown before. However, distribution channels are not always...
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(HU) Kereskedelem kínaiul
Date: 2008-09-05 08:00:00
Commerce in Chinese When I recently visited China, I had read the travel guide beforehand to see what I could expect. One of my destinations was Hong Kong, which I...
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KIT KAT Chunky Cappuccino
Date: 2008-09-05 08:00:00
The crispy KIT KAT wafer filled with delicious cappuccino cream is irresistible. Limitált kiadás!...
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A snapshot of Hungarian consumers
Date: 2008-09-05 08:00:00
The Hungarian Consumer Conference 2008 was held for the second time in early June. Unconventional, interactive presentations helped the 200 participants to learn more about Hungarian consumers. Hungarian consumers do...
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New marketing director for Borsodi
Date: 2008-09-05 08:00:00
András Szirbek has been appointed the new marketing director of Borsodi Sörgyár Zrt. He had been a brand manager of brands like Magnum, Delma, Flora, Bertolli, Rama, and Lipton. Subsequently,...
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Holiday in Tunisia with Farm Tojás
Date: 2008-09-05 08:00:00
Farm Tojás Kft. is the first enterprise in the egg market to organise a price game from June 2008 to September. The prize game is linked to Extra Sárga Farm...
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Let’s have a festival!
Date: 2008-09-05 08:00:00
Wine competitions and festivals are becoming synonyms, though the two things are quite different, as their purpose and form is quite different. 300 wine competitions are held in Hungary annually....
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Still not enough knowledge
Date: 2008-09-05 08:00:00
According to Otília Dörnyei, director of Gfk, dietary preferences are slowly changing, with a shift towards healthier food. Unfortunately, when money has to be saved, consumers economise on healthy food...
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Increasing role of drugstores in market of air fragrances
Date: 2008-09-05 08:00:00
According to data from the ConsumerScan of GfK Hungária, the quantity of air fragrances sold in the first four months show stagnation, but sales dropped in terms of value, owing...
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Britons shopping, Spaniards saving
Date: 2008-09-05 08:00:00
According to an Eurostat estimate, the volume of retail trade was up by 2 per cent on average in the 27 EU member states in May, compared to 2007. Retail...
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Kozák Ákos: Treasure hunters (A snapshot of Hungarian consumers)
Date: 2008-09-05 08:00:00
It was a little weird, reading a book by an author I know personally quite well. I think it takes a lot of courage to write a book about Hungarian...
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Hygolet Sit Down higiénikus toalettülőke-rendszer
Date: 2008-09-05 08:00:00
100% germ free automatic toilet seat system...
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Possibility for growth in spite of difficulties
Date: 2008-09-05 08:00:00
Representatives of the food marketing business are to meet in Budapest again. The marketing conference of the organisation named CIES – The Food Business Forum will be held on 5-6....
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STI Display forms regional subsidiary
Date: 2008-09-05 08:00:00
STI group – the number one manufacturer of displays in Europe –formed a subsidiary for supplying the Central-Eastern European market in June. STI Display Hungary Kft will supply creative POS...
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White Lily in Hungary
Date: 2008-09-05 08:00:00
The White Lily restaurant hygiene program has arrived in Hungary. The program intended to improve the hygiene of restaurants was launched by experts of Johnson Diversey and a district council...
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Lower wine consumption last year
Date: 2008-09-05 08:00:00
Rising average prices, smaller quantities purchased less frequently – these were the main trends in Hungarian wine consumption in 2007, according to data from GfK Hungária. Wine consumption was down...
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Cleanliness is not enough
Date: 2008-09-05 08:00:00
Products related to washing are the largest category among chemical products. The assortment of such products has become confusingly wide for consumers… According to Ágnes Benke, from EVM Zrt, the...
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When you need a little energy
Date: 2008-09-05 08:00:00
According to Orsolya Varga, trade marketing manager of Energizer, growth in the market of batteries is continuous but slow, with an increasing proportion of consumers choosing quality in the shape...
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The power of strawberry
Date: 2008-09-05 08:00:00
Prices of agricultural products were up by 31.5 per cent in May 2008, compared to May 2007. The average price of plant products was up by 38.3 per cent, while...
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Summer moments
Date: 2008-09-05 08:00:00
With my wife and some friends, we have decided to go touring by car. Our destination was Barcelona via Italy and the Riviera. We have chosen the shortest way, through...
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Infiore150, Infiore50
Date: 2008-09-05 08:00:00
New, 33×33 cm size napkins for gastronomy...
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Congratulations for winning the Focus!
Date: 2008-09-05 08:00:00
Prizes in the Chio Magyarország promotional campaign concluded on 30. May included 33 Piaggo scooters and a Ford Focus Trend....
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Alcohol-free Dreher reborn
Date: 2008-09-05 08:00:00
Dreher Sörgyárak Zrt launched a new alcohol-free beer in July. Dreher 24 is to replace Dreher Alkoholmentes in the Dreher assortment. It’s available in 0.5 and 0.33 litre bottles and...
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Better educated wine consumers
Date: 2008-09-05 08:00:00
Consumers of wine are changing, or developing or getting easier to influence – depending on the way we look at them. Changes are slow, but apparent. Today’s wine drinkers want...
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