News and articles
Tesco puts Fresh & Easy rollout on hold
Date: 2008-04-01 00:00:00
With almost 60 stores now open since its launch in November 2007, Tesco has taken the decision to take a three month break from opening any new Fresh & Easy...
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Pernod Ricard wins €5.63bn for Absolut Vodka
Date: 2008-04-01 00:00:00
Pernod beat off the favourite Fortune Brands, the American maker of Jim Beam, along with Bacardi and an investment group controlled by the Wallenberg family. Pernod, whose portfolio of brands...
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At first European can taste Coca-Cola's RTD coffees
Date: 2008-03-31 00:00:00
The Coca-Cola Co. is launching three premium coffee beverages in Europe under a partnership with Trieste, Italy's illycaffè first announced in October 2007. The sale beginns in April in 10...
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Hungarian economy will bottom out from the last year’s “growth hole”
Date: 2008-03-31 00:00:00
According to the forecast prepared by GKI Economic Research Co. in co-operation with Erste Bank the internal and external balance of the economy will improve further considerably in 2008. The...
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Carlsberg Discussing Sale Of Turkish Unit
Date: 2008-03-31 00:00:00
Carlsberg has revealed that it is in talks to sell its 95.65% stake in Turkish unit Turk Tuborg TBORG.IS to Israel-based Central Bottling Company Group (CBC). The Danish brewer said...
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Metro's Extra Disposal Cleared
Date: 2008-03-31 00:00:00
The German cartel office has unconditionally approved retail group Metro's disposal of its Extra supermarket chain to Rewe. The 245 Extra chain stores that generate E1.6bn in revenue will be...
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Nestle's New Chinese Factory to Triple Ice-Cream Output
Date: 2008-03-31 00:00:00
Nestle opened a new ice-cream factory in the Chinese city of Guangdong this week as part of its bid to increase its market share in the country. The 22,000-sq-m plant...
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Stockmann To Open First Department Store In Lithuania
Date: 2008-03-31 00:00:00
Finnish retailer Stockmann said it plans to open its first department store in Lithuania after signing a preliminary lease agreement for a unit in a new shopping centre in the...
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Unemployment grow in Hungary
Date: 2008-03-31 00:00:00
In the period of December 2007–February 2008, the number of employed people was 3,855 thousand and the number of unemployed people was 337 thousand, which meant an nemployment rate of...
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Ban British finance minister from pubs
Date: 2008-03-31 00:00:00
A blogger-led internet campaign aiming to ban British finance minister Alastair Darling from U.K. pubs after he raised alcohol taxes appears to be making headway. The campaign to prevent...
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Extra reports for Microsoft Dynamics users
Date: 2008-03-31 00:00:00
LLP signed an agreement with the Dutch Jet Reports office to sell its business solutions in Hungary. LLP from now deliveres many Jet Reports solutions to compliment Microsoft Dynamics offering....
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Stores opening
Date: 2008-03-28 08:00:00
Spar, Gyöngyös Open: 31 January Chain: Spar Store space: 835 m2 SKU: several thousand Tesco, Albertirsa Open: 8 February Chain: Tesco Store space: 1000 m2 SKU: 3–4000 Spar, Százhalombatta Open:...
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Hot drinks after alcohol
Date: 2008-03-28 08:00:00
Zsolt Mihályffy was appointed the head of the sales organisation of the Coffee and Tea division of Sara Lee Hungary Zrt in January 2008. He had begun his FMCG career...
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Chewing gum brands in zones
Date: 2008-03-28 08:00:00
Chewing gum is a category where spectacular growth is not the result of the expansion of private labels, but of innovation. Sales of chewing gum increased by over a quarter...
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Instore Audit: a review of store space
Date: 2008-03-28 08:00:00
Excellent plans are worked out for instore sales promotion and BTL communication. However, the question is: how are these implemented in everyday life? Data from Nielsen Instore Audit shows that...
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Visiting neighbours
Date: 2008-03-28 08:00:00
The Slovakian economy has certainly caught up with us. However, they are producing 8 per cent growth, while we are producing stagnation. We can see significant differences in their retail...
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Animated Fanta world
Date: 2008-03-28 08:00:00
Special visual effects and new characters have been developed for the new Fanta campaign. Coca-Cola is increasingly focusing on innovative advertising tools instead of traditional ATL. No text is used...
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Schoolbags from SIÓ-Eckes
Date: 2008-03-28 08:00:00
SIÓ-Eckes Kft intends to help children from low income families with the „Thank You, SIÓ!” program this year, which will provide schoolbags for at least 1,000 children in the 6-14...
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Trident ready to take off
Date: 2008-03-28 08:00:00
The utmost secrecy surrounded the latest product launch by Cadbury in Hungary, which took place on 11. March. Jose Bonito, regional director of Cadbury, descended from the sky commando style,...
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Inspiration for shopping in tomorrow’s stores
Date: 2008-03-28 08:00:00
Over 1,900 exhibitors from 90 countries attended this year’s renewed EuroShop event. Both the number of exhibitors and visitors to the event broke all time records. Visitors were able to...
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Steve Martin and Gary Colleran: Sold!
Date: 2008-03-28 08:00:00
How can we make it easier for our customers to buy from us? In my opinion, Steve Martin and Gary Colleran have found the answer in their book. Steve and...
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Fanta World Zöldalma/Fanta
Date: 2008-03-28 08:00:00
We regularly bring you flavours from all over the world with the help of Fanta....
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New owner for Mona Hungary
Date: 2008-03-28 08:00:00
A change in ownership effecting four companies of the Mona group, including Mona Hungary Kft. has taken place. The new owner is NÖM AG (Niederöstereichische Molkerei Aktiengesellschaft). NÖM AG will...
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Top categories: plus and minus
Date: 2008-03-28 08:00:00
Nielsen monitors the sales of 90 food categories. The graph shows the changes which took place in the February 2007-January 2008 period. All categories produced expansion of between 3-17 per...
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Orange and peach on top
Date: 2008-03-28 08:00:00
Retail sales of fruit juice has been stable in terms of quantity but increased by 10 per cent in terms of value in the February 2007- January 2008 period. According...
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First hand account of EuroShop
Date: 2008-03-28 08:00:00
POPAI Magyarország held its second meeting one week after the exhibition on 6. March, where EuroShop was the topic. Zsuzsanna Hermann, editor in chief of Trade magazin summed up what...
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Notes to a book review
Date: 2008-03-28 08:00:00
Not even marketing, or trade marketing tools or loyalty programs can guarantee a competitive advantage in the long run. Sales personnel are still the key figures in sales. Most companies...
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NESTEA Vitao Vörös tea/NESTEA Vitao
Date: 2008-03-28 08:00:00
NESTEA Vitao Red Tea is rich in minerals, has low acid content, and its high anti-oxidant content can help to slow down ageing and reduce the negative effects of oxidation...
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Winning a Hyundai with Gliss Kur
Date: 2008-03-28 08:00:00
Prizes were handed over to the winners of the Schwarzkopf&Henkel Christmas prize game in February. The main prize was a Hyundai Accent....
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