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Message in a bottle

Coty has always been characterised by market-focused thinking and they still haven’t forgotten to think the way consumers think. It is no wonder that the story of Coty began in...

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Help worth 5 million from Tesco

Over HUF 5 million has been collected by customers and employees of Tesco between 1. July 2006 and 30. June 2007 for Kézenfogva Alapítvány to help retarded children. The biggest...

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Fachpack: packaging and transport at the same time

FachPack, PrintPack and LogIntern are three exhibitions related to packaging and held in Nürnberg between 25-27 September. Packaging solutions, printing on packaging, manufacturing of packaging materials and internal logistics will...

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Question:

Does László Murányi, CEO of Co-op Hungary Zrt. see the same players operating in the Hungarian food trade in 2010 which are present in 2007? Does he expect new companies...

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Make-up – with good advice

The trade marketing of make up products has been focusing on colour harmony and advice for the past year. The significance of POS is expected to continue growing, while display...

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Reduction in food sales

According to KSH data, the total value of retail sales was HUF 1777 billion for the first four months of 2007. Food sales accounted for 51,1 per cent of total...

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Pickwick „Wellbeing” tea innovations from August 2007

Demand for a healthy lifestyle and products following the wellbeing trend is growing in the tea market as well. Pickwick, a major communicator in segments like green tea and rooibos,...

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World-wide leader

Pepsi has always been receptive to consumer needs, which allowed it detect changes in these needs, namely the increase in the popularity of functional and carbon-free soft drinks in time....

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Sugar free Coke turning 25

Coca-Cola light was the first sugar free soft drink to appear in 1982. Today, 119 million glasses are consumed daily in 173 countries. Coca Cola light is the market leader...

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With buffaloes into the Hungarian market

Bols Hungary Kft. began selling one of the best known Polish vodka brands, Zubrowka in June. This is a premium brand sold in over 30 countries, achieving growth of over...

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Answer:

Trends of recent years show a constantly developing market. Total turnover has grown from HUF 1445 billion in the year 2000 to nearly 2400 billion in 2006. Hyper markets produced...

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Increasingly specialised hair care – bigger challenge for marketing

Buying a shampoo is no longer a simple task. The increasing number of products in this category pose a major challenge for marketing professionals. More shine is an advantage emphasised...

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Potato price on the peak

The price of agricultural produce grew by 8,1 per cent in January-May, compared to the same period last year. The price of products made from plants increased by 14,2 per...

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Sédvölgyi Sonka

Made from 100 per cent pork, Hungarian style flavouring. Available in modernised packaging, in 500 and 300 gram sizes....

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Hungarian consumers changing

Hungarian consumers have changed as much in the past 15-20 years as average European consumers have in 50 years- said Ákos Kozák, director of GfK Hungária Piackutató Intézet at the...

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Continuous administration with difficulties

The Tax Office (APEH) collected Ft 73.2 billion ($384 million) from fees in the first seven months of the year; Ft 31.5 billion ($165.6 million) of the sum was channeled...

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CCHBC to invest in Russian plant

Coca Cola Hellenic Bottling Co is planning to invest in the construction of a plant in south Russia, according to local reports.  The soft drinks company was cited in Vedomosti newspaper as...

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Baltika prepares share buyback programme

The proposed move would result in increased profitability per share and an improvement in the capital structure, Baltika said .   The Russian brewer, which is majority controlled by Carlsberg and...

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New haircare program from Procter&Gamble

Face of the Pantene Full Spectrum Shine is Monika Ullman, actriss. The Full Sprectrum collection is on the shelves since June, television ad campagne starts in the autum.Beforehand the Pantene...

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From the end of September Friesland produces in Debrecen

Because of the hungarian milk market fight the board of the company decided to concentrate the produces in two plant in Debrecen and Mateszalka. Friesland wanted to sell its plant...

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HUF 13.5 million penalties in case of guar gum

Some of the company reported lately or not, or were behind the time with the revocation or worked not together with the authorities. In the last 6 weeks there were...

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(HU) Még idén megnyílik a 200. Spar

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(HU) Lépéskényszerben a Wal-Mart

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(HU) Drágul a hal is

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Plans for a Stronger Customer Protection

The Customer Protection Directorate, to merge with regional offices into a new National Customer Protection Authority from September 1 this year, will hire more staff from January 2008, Prime Minister...

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The NBH upped its 2007 CPI

The National Bank of Hungary is waiting 7.6% yearly inflation wich is 0.3% higer as the prognosis of Mai. The primarily warranted by rising oil and food prices. Next year's...

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The label is only a form?

Some manufacturers are deliberately 'hoodwinking' consumers over salt content, claims a new report from UK regulators. There is concern that consumers are being hookwinked and misled by some manufacturers who...

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Nestlé Hungaria won Best Practice Award

The initiatives of the biggest hungarian food industry company are good examples, which will be introduced in „CSR Best Practice 2006″ – issue of the Hungarian Public Relation Association. Nestle...

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