News and articles

(HU) Magyar-görög üzleti fórum

...

Read more

Born to be the face

As an authentic representative of the Pepsi philosophy, Gaby the sexy housewife from Desperate Housewifes, alias Eva Longoria is the face of the advertising campaign for the new Pepsi Max...

Read more

More money for community marketing

The possibilities for community agricultural marketing are enhanced by professional associations being able to utilise sources from their membership for their activities. Hungarian Community Agricultural Marketing Centre (AMC) has a...

Read more

Railway carrying more weight

According to KSH figures, the total volume of transported goods increased by 7,3 per cent in 2006. Total weight of transported goods was 337 million tons. The quantity transported by...

Read more

Peak inflation in the first quarter

According to a forecast by GKI Gazdaságkutató Zrt., the new economic policy which begun in mid 2006 has led to tensions and is having a major effect on the economy....

Read more

Cottage cheese from Montice

The advantage of the new is no leackage, esthetical layout, and its good price/value ratio....

Read more

From waist belts to weight control

Nearly a hundred guests attended the fourth annual conference organised by the Trade Marketing Klub. Guests were greeted by Zsuzsanna Hermann, editor in chief of Trade Magazin. Krisztina Kovács, Consumer...

Read more

Iglo prize game

Iglo succeeded in activating 300 thousand consumers with its SMS prize game during the last four months of 2006. During the promotional campaign, with a Peugeot 207 as first prize,...

Read more

Question:

GVH has approved the Code of Conduct for retailers with significant market power at the end of 2006. Question for György Vámos, General Secretary of the National Trade Association: what...

Read more

Lekkerland: wholesale, logistics, service

Lekkerland provides a full scope of services for the Hungarian convenience market, using numerous channels. Lekkerland has 1600 clients in Hungary, including petrol stations, industrial kitchens, retail outlets. Their assortment...

Read more

Looking behind the figures

Hyper markets took a high share – 38 per cent – from the overall sales of household chemical products last year. This percentage is 29 for food sales which means...

Read more

Kylie Minogue

Darling is a flowery, oriental fragrance for women with the sensuality, talent and uniqueness of Kylie Minogue....

Read more

Mission, a view of the future, strategy, tactics

According to Csíkné dr. Kovács Klára, managing director of the company organising the conference, the economic situation is catastrophic. Though present facts are not very promising, but if we know...

Read more

LLP becoming an Infor partner

LLP Group has become an official partner of Infor, the third largest business software supplier in the world. LLP Group is the official regional distributor of SunSystems, the business and...

Read more

Answer:

A new feature of the law is regulation of excessive market power, namely the power of big retail chains. This allows complaints to be filed with the GVH, if suppliers...

Read more

Aiming for 500 again

Scania ended an excellent year in 2006. Revenues, income and cash-flow reached an all time record. Registered orders were 44 per cent up compared to the previous year. Production capacity...

Read more

Consumer and retailer trends

GfK Hungária examines the competition between sales channels in its “Kereskedelmi Analízisek 2006” study. Last year brought expansion for modern sales channels again. According to the comprehensive analysis by GfK,...

Read more

Pierre Cardin Revelation Energy

Pierre Cardin Revelation Energy with a fresh, spicy and woody fragrance is the limited edition version of Revelation for men....

Read more

Bio-boom at BioFach

A potential for growth is seen by markets players for bio foods primarily in large stores. An expanding selection of goods was represented at the BioFach exhibition held in Nurnberg....

Read more

Törleys and art

A joint exhibition by two members of the Törley family has opened in Budafok. The paintings of Magdolna Piukovics and the sculptures of her daughter, R. Mária Törley are displayed...

Read more

True hit

According to the Retail Index of Nielsen, the market position of chocolate bars shows spectacular improvement. Retail sales grew by 14 per cent in terms of value and 11 per...

Read more
Oldal