News and articles
Henkel launches a social marketing program
Date: 2011-04-20 12:33:55
Henkel Magyarország Kft. in cooperation with the Airship Program launches a nationwide series of events. The social marketing program, which amounted to 2 million HUF, gives the oppurtinity to the...
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Most people do not know the difference between expensive and cheap wines
Date: 2011-04-20 12:15:08
The majority of wine drinkers do not know the difference between the poor quality cheap wines from the sixfold expensive, high-quality wines – presented researchers. The experts showed in their...
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György-Villa success in France
Date: 2011-04-20 11:37:54
György-Villa Winery has won a bronze medal at 35. Challenge International du Vin wine-competition....
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More time is spent with job search
Date: 2011-04-20 11:16:33
In 2010 both the number and the proportion of people employed was stable at the level of 2009, while the number and proportion of those unemployed continued to grow –...
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The German dioxin crisis is already yesterday’s news
Date: 2011-04-20 11:13:24
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and meat products. Their last report reveals that the European pig market is recovering after the...
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Facing the challenge in New York – part 17
Date: 2011-04-20 11:04:01
‘After Hoventa I flew back to the States and my family was waiting for me at JFK. I did not have much time for acclimatisation as the following afternoon I...
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Sushirrito
Date: 2011-04-20 11:01:50
Yes, finally sushi burrito was invented in sunny California by innovative restaurant owner Peter Yen. In the Sushirrito restaurant in Los Angeles only fresh and organic regional base material is...
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They went home with a pig!
Date: 2011-04-20 11:00:29
Rosenstein restaurant organised a thematic evening devoted to ‘pig-killing’. Mr Rosenstein remembered the specially shaped menu cards of his youth. After picking a dish, guests could take a pink perforated...
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Gourmet menu
Date: 2011-04-20 10:54:40
Ráspi Budapest restaurant works under the name Márgál Budapest from 1 December. Mr Gál’s most surprising initiative is the new menu concept: at lunchtime they offer two premium courses and...
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A festival for the best
Date: 2011-04-20 10:51:57
Early February Hungexpo announced that at the same time when Snow-Show is held, they are going to organise the Flavours and Wines event. Péter Regős, the chef of XO Bistro...
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Law on the restaurateur trade and smoking regulation
Date: 2011-04-20 10:50:28
On 22 March 2011 the Guild of Hungarian Restaurateurs (MVI) organised a meeting for the representatives of eight organisations to discuss the bill concerning the restaurateur trade. The Ministry for...
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MVI wants considerate non-smoking rules
Date: 2011-04-19 17:16:43
The Association of Hungarian Caterers (MVI) reminded the Parliament that they are hoping for a oyal and considerate set of rules that protect smokers. The association pointed out the fact...
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Furniture, equipment, design and lots of light
Date: 2011-04-19 15:47:34
The EuroConcept section at EuroShop collected store furniture, lighting and selling area design manufacturers and designers. ITAB, a Swedish retail solutions provider was present with the biggest stand (1,600m²) of...
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The Hungarian winners
Date: 2011-04-19 15:44:25
The first and only Hungarian winner at POPAI Global Awards was Béflex, with their NESCAFÉ Dolce Gusto coffeemaker display. From Nestlé’s side business manager János Fehér and category manager Gabriella...
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Our batteries were recharged in Düsseldorf
Date: 2011-04-19 15:29:39
We already knew in 2008 that we would return to Düsseldorf’s EuroShop in 2011. The world has changed a lot since then (economic crisis, declining sales and demand, etc.), but...
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Smart store equipment
Date: 2011-04-19 15:25:07
According to Gábor Szécsi, managing director of Commatec Kft. retailers have increasingly higher expectations even from simple cash registers. For instance they like if features of promotions can easily be...
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The difference between rolls can be several meters
Date: 2011-04-19 15:18:11
Toilet papers constitute the second biggest chemical product category. Market leading brand Zewa keeps educating consumers so that they can find products with the best price-value ratio. Simply looking at...
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Canned meat and liver paté switch to more practical packaging
Date: 2011-04-19 15:16:23
In 2010 the canned meat market contracted by nearly 20 percent, while long shelf-life liver spreads and patés saw their sales decrease by 10 percent – Erika Vörös, marketing manager...
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Nine out of ten households are still yoghurt buyers
Date: 2011-04-19 15:11:59
In 2010 nine out of ten households bought yoghurt; nearly all buyers picked some kind of fruit yoghurt, but only 60 percent of the category’s buyers bought plain yoghurt. GfK...
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Flavoured beers may breathe life into to the contracting market
Date: 2011-04-19 15:04:10
Beer sales continued to decline last year and as a special Hungarian trend the market share of beer in aluminium can kept growing. Edina Avvakumovits, the marketing director of Borsodi...
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Value-crushing competition continues on the beer market
Date: 2011-04-19 15:01:23
In 2010 more than three quarters of Hungarian households bought beer. Almost all of them purchased some kind of branded product, but at the same time nearly half of the...
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Eastern-European overview
Date: 2011-04-19 14:57:08
PwC CEE’S Retail & Consumer (R&C) Industry Sector was asked to compare the retail sectors of a few countries in the region. None of the 4 countries introduced plans to...
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20-year-old Profi rewarded loyalty
Date: 2011-04-19 14:52:34
The Profi chain operates 73 stores in Hungary and their most important objective for 2010 was increasing the basket value. To achieve this goal, Profi organised a loyalty promotion campaign,...
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Rossmann set up its new headquarters in Üllő
Date: 2011-04-19 14:51:30
Rossmann Magyarország Kft. opened its first drugstore in Debrecen in 1993. Since then they established 200 units all over the country. The average floor space of Rossmann stores is 250m²...
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Comfort and freshness are the two cornerstones of the Match
Date: 2011-04-19 14:50:16
Csemege-Match Kereskedelmi Zrt. is member of the Louis Delhaize Group. The Csemege-Match chain consists of 121 units with a floor space of 300-2,500m². Consumer satisfaction is in the centre of...
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ALDI increased the number of their stores by 25 percent last year
Date: 2011-04-19 14:48:35
ALDI Hungary is the member of the ALDI South Group, which has been present on the Hungarian market since 2008. Last year ALDI increased the number of their stores by...
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drogerie markt opened a new logistics base in Érd
Date: 2011-04-19 14:47:25
The first Hungarian dm store opened in Budapest on 8 July 1993. Now they have 255 modern units all over Hungary, which meet even the highest standards and employ 2,230...
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Cora started workplace training programmes
Date: 2011-04-19 14:44:45
Hungarian Cora hypermarkets (of which there are seven) belong to the Louis Delhaize Group. The chain opened its first Hungarian unit in May 1997. Cora hypermarkets have an average floor...
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Two thirds of Penny’s products are Hungarian made
Date: 2011-04-19 14:43:22
Penny Market Kft., a member of Rewe Group, opened their first food discount store in Szentes in 1996. Presently they have 189 units in Hungary and according to data from...
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Auchan opened new logistics centres
Date: 2011-04-19 14:42:00
Auchan Hungary maintained their 2009 level of gross sales revenue on a contracting market. In the past 12 months the company opened 12 new stores. Last year the company opened...
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