Flavoured beers may breathe life into to the contracting market

Flavoured beers may breathe life into to the contracting market
Date: 2011-04-19 15:04:10

Beer sales continued to decline last year and as a special Hungarian trend the market share of beer in aluminium can kept growing. Edina Avvakumovits, the marketing director of Borsodi...

Value-crushing competition continues on the beer market
Date: 2011-04-19 15:01:23

In 2010 more than three quarters of Hungarian households bought beer. Almost all of them purchased some kind of branded product, but at the same time nearly half of the...

Eastern-European overview
Date: 2011-04-19 14:57:08

PwC CEE’S Retail & Consumer (R&C) Industry Sector was asked to compare the retail sectors of a few countries in the region. None of the 4 countries introduced plans to...

20-year-old Profi rewarded loyalty
Date: 2011-04-19 14:52:34

The Profi chain operates 73 stores in Hungary and their most important objective for 2010 was increasing the basket value. To achieve this goal, Profi organised a loyalty promotion campaign,...

Rossmann set up its new headquarters in Üllő
Date: 2011-04-19 14:51:30

Rossmann Magyarország Kft. opened its first drugstore in Debrecen in 1993. Since then they established 200 units all over the country. The average floor space of Rossmann stores is 250m²...

Comfort and freshness are the two cornerstones of the Match
Date: 2011-04-19 14:50:16

Csemege-Match Kereskedelmi Zrt. is member of the Louis Delhaize Group. The Csemege-Match chain consists of 121 units with a floor space of 300-2,500m². Consumer satisfaction is in the centre of...

ALDI increased the number of their stores by 25 percent last year
Date: 2011-04-19 14:48:35

ALDI Hungary is the member of the ALDI South Group, which has been present on the Hungarian market since 2008. Last year ALDI increased the number of their stores by...

drogerie markt opened a new logistics base in Érd
Date: 2011-04-19 14:47:25

The first Hungarian dm store opened in Budapest on 8 July 1993. Now they have 255 modern units all over Hungary, which meet even the highest standards and employ 2,230...

Cora started workplace training programmes
Date: 2011-04-19 14:44:45

Hungarian Cora hypermarkets (of which there are seven) belong to the Louis Delhaize Group. The chain opened its first Hungarian unit in May 1997. Cora hypermarkets have an average floor...

Two thirds of Penny’s products are Hungarian made
Date: 2011-04-19 14:43:22

Penny Market Kft., a member of Rewe Group, opened their first food discount store in Szentes in 1996. Presently they have 189 units in Hungary and according to data from...

Auchan opened new logistics centres
Date: 2011-04-19 14:42:00

Auchan Hungary maintained their 2009 level of gross sales revenue on a contracting market. In the past 12 months the company opened 12 new stores. Last year the company opened...

METRO is looking forward with investments
Date: 2011-04-19 14:40:04

METRO Hungary considers the current difficult economic situation a challenge and intends to use innovative solutions to turn the negative trend around. An indicator of this new approach is METRO’s...

Lidl already has 130 stores
Date: 2011-04-19 14:37:20

Lidl is one of Germany’s ten biggest food retailers and owns one of Europe’s biggest food discount store chains, with more than 2,700 stores in 23 countries. Lidl’s sales declined...

Reál deals with its most prestigious stores highlightedly
Date: 2011-04-19 14:35:59

Last year brought serious challenges for food retailers but Reál managed to keep its customers and to maintain sales. Reál opened several large floor space stores last year and modernised...

SPAR Hungary is 20 years old
Date: 2011-04-19 14:34:43

SPAR Magyarország Kereskedelmi Kft. celebrates its 20th birthday this year. The group opened the first store in Tata in 1991. SPAR Hungary’s annual consolidated turnover was HUF 381.32 billion in...

CBA concentrates on developing Príma and Cent stores
Date: 2011-04-19 14:29:58

Despite the difficult economic environment CBA managed to increase sales in 2010, by HUF 7.5 billion to HUF 555 billion. The chain has the highest number of units in domestic...

Last year was a successful one for Tesco
Date: 2011-04-19 14:27:47

29 new stores, the launch of the Clubcard and innovation serving the demand of customers – these were the milestones of Tesco’s successful 2010 year. With the new stores Tesco...

Who pays for the VAT decrease?
Date: 2011-04-19 14:23:37

The Hungarian government is planning to decrease the VAT of certain food products. It is just a preliminary idea because the decision depends on impact studies – but we all...

Media review
Date: 2011-04-19 14:16:48

I often come across the question of measuring the efficiency of print media, especially when it is b2b like us. How much profit does a banner that is placed on...

Food industrial associations call for the immediate reduction of VAT
Date: 2011-04-19 14:05:34

According to domestic food industrial associations; the VAT reduction of the basic foods on the Hungarian market is inevitable. These are poultry, egg, pork, milk and bakery products. The effective...

“Daphne” will be available in Hungary from mid-April
Date: 2011-04-19 13:59:46

GfK Daphne helps advertisers to get more ROI from their marketing communication budget. From mid-April 2011, the system will be available for customers of GFK Hungária, too. To achieve best...

Hungarian wine-success in France
Date: 2011-04-19 13:48:09

Tokaj Kereskedőház has been awarded with a number of oustanding prizes at this year's Challenge International du Vin wine-contest in France. HUngary has managed to collect 37 awards as a...

New strategic leaders at Laurel
Date: 2011-04-19 13:36:37

Fro the beginning of April, Laurel Group has two new strategic leaders. Attila Juhász (42) is a business development director who has previouséy worked for Hervis and Móta Ltd, and...

Zubrowka in a new bottle
Date: 2011-04-19 13:17:59

Starting from this April, the Polish vodka popular in Hungary, Zubrowka is available with an entirely new design. The externalities may be modern and crystal clear, but the content is...

International wine experts visited Hungary
Date: 2011-04-19 13:01:43

International wine experts visited Budapest and Tokaj in the cooperation of the London-based Institute of Masters and the Hungarian Investment and Trade Agency. During the three-day program, 35 professionals from...

The KISOSZ calls for the expansion of the use of the Széchenyi Rest Card
Date: 2011-04-19 12:16:51

The Somogy county member organization of the National Association of Trade and Catering Enterprises (KISOSZ) suggests, that the organization should negotiate with the Government over the expansion of the use...

Nestle expands in China
Date: 2011-04-19 12:16:02

The Swiss Nestle SA bought 60 percent stake of the the Yinlu Foods Group Chinese food company, in order to emerge market expansion of its instant food business. The family-owned...

Two hundred and fifty tons of salt camouflaged as sugar found near Komló
Date: 2011-04-19 12:15:35

Financial investigators found more than 250 tons of salt camouflaged as sugar. In Kaposvár they discovered 80 tonnes of fake sugar. A company near Komló wanted to sell almost 300...

The world's best restaurants
Date: 2011-04-19 12:10:48

The British culinary journal, the Restaurant Magazine announced the list of the world's best restaurants in London last night. According to the list, the Noma in Copenhagen remained the best...

The luxury product manufacturer focuses on the Far East and Latin America
Date: 2011-04-19 12:10:19

British Burberry is planning further expansion in the Far East – particularly in China and in Latin America. According to the company; in these regions, nearly a one-third increase occured...

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Flavoured beers may breathe life into to the contracting market