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New Corporate and Regulatory Affairs Director at BAT Hungary and Austria

Mikola Gergely was appointed as the Director of Corporate and Regulatory Affairs at BAT Hungary and Austria. British American Tobacco Hungary, the market-leader tobacco company of Hungary has recently appointed...

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A new mall opened in Arad

Arad’s first shopping center, the Atrium Center officially opened at 5 pm yesterday. The shopping center situates right beside the central railway station, which is the most important railway junction...

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150 year old Campari celebrates with an artistic surprise

One of Europe's most famous drink, Campari celebrates its 150th year birthday this year. On the ocassion of the anniversary three world-famous artists, designed three new labels for the bottles...

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Tesco disproves

The Union of Independent Commercial Workers will turn to the labor affairs court to gain equal pay to all Tesco workers – stated Magyar Nemzet. Tesco disproves; equal treatment is...

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Decreasing expectations in wages

According to Workania.hu web job site; the expectations of job searchers fell to 166,700 HUF for an average wage in 2010, while in 2009, the expected to average wage was...

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The 102nd Social Store opened in Dombóvár

At the weekend the 102nd social store opened in Dombóvár. In the retail network – that was the initiative established by MAGOSZ – the fruits, vegetables basic foodstuffs of Hungarian...

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Last year a 30 percent decrease in sales of processed fruit occured

According to the president of the Hungarian Fruit and Vegetable Interprofessional Organisation and Marketing Council (FruitVeb) less fruit is expected this year than in 2009, although last year, the sector...

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New owner at Lekkerland

The company dealing with the wholesale distribution of convenience products has a new owner. HU Management Ltd. took over the Hungarian subsidiary of German Lekkerland AG & Co. KG parent...

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Sealed Air Cryovac: a successful strategy in Kazakhstan

What a transformation: With the help of to Sealed Air Cryovac, from an unknown branded cottage, a star product of one of the leading company of Kazakhstan was transformed. The...

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New owner at Naturland

The company previously was belonging to the interest of Szabó József, was acquired by the NV Holding Company. The company owned by Nyíri Viktor will buy the part of Naturland...

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Lighter, eco friendly champagne bottles to come

In the homeland of champagne in the French province of Champagne, champagne glasses will be replaced with more environmentally-friendly bottles. Instead of the former used 900-gram bottles, the champagne factories...

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Tesco may expect labour proceedings

The Union of Independent Commercial Workers will turn to the labor affairs court in every affected counties. The union wants to achieve that Tesco have to pay equal wages to...

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The first self-service warehouse opened in Hungary

Nearly for 50 years, a large part of Americans do not store unnecessary stuff at home, rather in self-service stores. In the specially-built warehouses anyone can rent storage place. The...

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Ham producers communicate via packaging and schedule price promotions

Last year the contracting ham market experienced positive trends in the Easter period, however, the biggest winners were cheap import products and private labels. Strong domestic brands manage to hold...

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New meat sales director at Kométa

From 1 January 2010, András Lengyel is the new sales director of KOMÉTA ’99 Zrt.’s meat branch. András Lengyel (40) started his career at Unilever Magyarország Kft. in 1994 and...

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Non-food categories perform well at Henkel

Henkel group’s washing-household cleaner and cosmetics branches did well last year: the former expanded by 2.9 percent, while the latter realised a 3.5-percent growth. Due to the economic crisis, the...

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Energy drinks kept flying high last year

While value sales of the 90 food categories measured by Nielsen grew by 2 percent on average, energy drinks skyrocketed with 18 percent in December 2008-November 2009. The annual market...

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Import pig is still cheaper than domestic

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the production price of domestic pork fell by...

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An empire of the senses

By Digital POP we mean all those modern technology solutions which use some kind of device to influence the buying process. Trade magazin and Magyar Telekom and its now Origo-owned...

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Syoss hajformázó termékek

Professional hair styling at an incredibly favourable price. Agency: BBDO Budapest Customer: Henkel Magyarország Kft. Product: Syoss hajformázó termékek Apperance: RTL, TV2 és kábelcsatornák Period: February–March...

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Environmental, economic and moral issues in Berlin

Besides the 400,000 visitors and 12,000 exhibitors, there was another record for the 75th Grüne Woche: agricultural politics was more important than ever before. The ministers of agriculture from 46...

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RAUCH opted for new agency

RAUCH Hungária Kft. chose a new creative agency: Grey Advertising won the two-round invitational tender. Grey Budapest prepares and manages RAUCH’s complete ATL and BTL activities from February 2010. According...

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New trade fairs in Düsseldorf in 2010

Messe Düsseldorf GmbH will organise two brand new trade fairs this year: with the international glass production, processing and product fair Glasstec they will hold Solarpeq, a solar production equipment...

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Energy drinks are getting stronger in small shops too

Nielsen’s data indicate that the ‘crisis mood’ does not have an impact on energy drinks yet. The category changed significantly in the past 2-3 years, the dominance of premium brands...

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Foreign debt is shrinking

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, the Hungarian economy will stagnate in 2010. Depending on the economic policy of the next government, budget deficit will...

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POS-002

In January 2010 POS Media Europe’s offices, present in 7 countries, ran nearly 100 campaigns. After the Christmas rush companies took a break, preparing for the next campaign efforts. This...

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FMCG-Ball

The second ball for the FMCG sector organised by Trade magazin and Lánchíd Klub was attended our guests on 27 February. We invite you to the third FMCG-Ball next year...

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Organic food products cope with the crisis rather well

Market researchers say that in most countries the crisis did not decrease the demand for organic products. However, Hungarian retailers say the growth has stopped. In Europe’s leading ‘organic states’...

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