News and articles

Cooking oil on top

Consumer prices were up by 0.6 per cent in March, compared to February and 6.7 per cent higher than in March 2007. According to a KSH report, food prices were...

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Where even kings go on foot

Regardless what we call them, visiting toilets is part of our everyday lives. An exhibition about the history of toilets was held by Zewa between 26. September and 21. October...

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adidas Special Edition 2008 férfiillatcsalád

adidas has been celebrating special sport events with special edition cosmetics, like the Special Edition products for the 2008 European Cup....

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Stores opening

Spar City, Budapest Open: 3 april Chain: Spar Store space: 550 m2 SKU: – Spar, Nyíregyháza Open: 15 april Chain: Spar Store space: 1031 m2 SKU: – Aldi, Debrecen Open:...

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In memoriam Péter Sas

Péter Sas used to be the sales director of Zwack Unicum. He had spent his entire career with Zwack and its legal predecessor. He was a real “street smart” who...

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Answer:

In my opinion, no major brands can afford to use the same forms of support in all distribution channels. Tailor made promotions can form a part of channel-specific strategies. The...

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Fighting insects on all levels

Sales of pesticides and insect repellents total nearly HUF 3,5 billion annually. The category shows constant growth over longer periods, with dynamic expansion in the tick repellent segment. The season...

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Retail trade still down

Total sales in the retail sector were 3 per cent down in January 2008, compared to 2007. According to a KSH report, overall sales in the retail sector amounted to...

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Strictly recorded purchasing

There are many areas in the food industry where bulk purchasing, storage and handling of materials is needed. SAP systems do not offer solutions to this problem, but HostLogic Kft....

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SOLE Zorba Sajtkockák fûszeres olajban

A new, Greek style, white, cream cheese by SOLE-MIZO ZRT, minced into small cubes and mixed with green and black olives, in spicy oil....

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Reorganisation by Tetra Pak

Tetra Pak has established a new organisational unit for its Middle and Eastern European companies. Tetra Pak Duna located in Budaörs, is composed of the former Tetra Pak Magyarország, Austria,...

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Roaming cards

According to a survey by MasterCard, debit cards are increasingly often used in foreign countries by their holders. European Maestro® card holders used their cards on 24 per cent more...

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Yoghurt sales showing higher concentration than fruit yoghurts

Owing to the popularity of healthier dietary trends, yoghurt consumption is popular. According to Nielsen data, unflavoured yoghurts produced growth of 6 per cent in terms of quantity in the...

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Active communication yields the expected results

In the market of pesticides and repellents, S.C. Johnson is the leader in terms of communication. They also support the Tick Association, since warning people of the hazards related to...

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Drastic rise in price of rice

The price of rice has produced a rise of 70 per cent in the last three months. Mihály Bencs, the managing director of Riceland Magyarország Kft, has explained the latest...

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Vilmos… not easy for him either

Five men in rubber boots, each with a small glass in his hand, form a circle. This is the third round. Their faces are red from the cold and the...

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Schauma Intenzív Olaj termékcsalád

Its formula which contains natural macadamia oil extract regenerates barbed hair immediately and provides intensive care for dry hair....

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Football star to advertise Szentkirályi

Luís Figo will be the face of the nation-wide campaign of Szentkirályi, to ba launched in April. Szentkirályi intends to boost its international sales from 3 to 10 per cent...

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Refrigerator room added to Lekkerland warehouse

A new, 140 square meter refrigerator room has been added to the Lekkerland warehouse. This will allow Lekkerland to begin supplying 30 kinds of fresh products, like dairy products, desserts,...

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Yoghurt drinks happy in the bottle

Pro-biotic is not a new word, but it seems to have become the main driving force behind the expansion of the yoghurt market, as this seems to be the most...

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The power of agencies

According to an estimate by the Hungarian Advertising Association, total advertising spending in Hungary amounts to HUF 180 billion annually. The FMCG sector accounts for 20-22 per cent of this...

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Satisfied Austrians, in high concentration

According to data from the Austrian subsidiary of Nielsen, food sales showed growth of 3.4 per cent last year, compared to 2006. As the inflation rate was only 2.2 per...

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Magnum Ecuador Dark, Magnum Mayan Mystica

Our two special variants launched in 2008: vanilla ice cream covered in black chocolate (min. 62 per cent cocoa) named Magnum Ecuador Dark, and the Magnum Maya Mystica ice cream...

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Sport Meggyes 55 g/Sport szelet

This limited edition product launched under the Sport brand is available again. In addition to the familiar rum-chocolate flavour it now has bits of morello as well....

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Acquisition by Henkel

Henkel has taken over the Glues and Electronic Materials division form Akzo Nobel. These two divisions generated revenues of GBP 1.25 billion in 2007. The revenues of Henkel Adhesives Technologies...

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BRAU Beviale again this year

1,400 exhibitors and 36,000 visitors are expected to attend the BRAU Beviale exhibition to be held in Nurenberg between 12-14. November, which is one of the most important international events...

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Yoghurt consumed in over three-quarter of households

According to data from the ConsumerScan of GfK Hungária, 8 out of 10 Hungarian households bought yoghurt in 2007. Though total sales grew somewhat as a result of the 9...

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Ads expected to inform, rather than influence

According to a survey conducted by GfK Hungária in February 2007, 4 out of 10 people are open to innovations and willing to try new products. Advertisements are primarily expected...

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First in Europe regarding frequency of shopping

Average Austrians visit hyper or supermarkets 18 times per month and discount stores on 6 occasions. This makes them the European champions regarding the frequency of shopping. However, the disadvantage...

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Carte d’Or Vanília

The new Carte d’Or Vanilla ice cream is made with real vanilla extract straight from Madagascar… it’s worth tasting!...

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