Thoughts on C.S.R.
CSR is a positive way of thinking as well, one that leads to some kind of self-cleansing. Badly interpreted CSR and promotions hidden behind the mask of CSR will soon disappear. We do not have to consider this the activity of big companies either, as even the longest journeys starts with one small step, e.g. turning down heating in the office from 25 to 21 ºC, printing on both sides of the paper. You end paper-based administration, than you will need new computers, so you give the old ones to the nearby pensioners’ club and send an IT expert over to teach them how to use computers. Word spreads about it on the Internet and you realise this was great PR for your company. Start CSR today, it is worth it!
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