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Newsletter

News and articles

Local products on the Internet
Date: 2010-05-20 08:00:00

One of the strongest trends in world gastronomy today is using locally grown and locally manufactured products. But very often it is not easy to find these products. A real...

Magnum Gold Icecream
Date: 2010-05-20 08:00:00

New Magnum Gold?! is an irresistible vanilla and caramel ice cream with golden-coloured milk chocolate coating....

Increasingly conscious decisions by shoppers
Date: 2010-05-20 08:00:00

Last year the complete turnover of daily consumer goods bought by Hungarian households remained stable in nominal value, in comparison with 2008. However, in terms of volume turnover lowered –...

Germans shoppers buy comfortably in a pleasant environment
Date: 2010-05-20 08:00:00

Edeka Group, the market leader in German food retail improved its turnover by 17 percent, compared with the previous year, and its sales revenue surpassed the EUR 39.6 billion threshold...

PDA and smartphone: about to merge
Date: 2010-05-20 08:00:00

The market of PDA devices, which are capable of transmitting data directly from the store via the Internet, has been standing still for quite a while. Neither Microsoft nor Symbian...

New CEO at Cerbona
Date: 2010-05-20 08:00:00

From 6 April, Gábor Gosztonyi is the new CEO of Székesfehérvár company, Cerbona Zrt. His predecessor, Tivadar István Szabó will remain a member of the Board of Directors. Gábor Gosztonyi...

Young masters of the profession
Date: 2010-05-20 08:00:00

There were no big surprises at the Star of the Profession Festival (held on 26-28 April). In the cooks contest 1. Boglárka Berei, 2. Péter Pindl, 3. Ádám Szabó was...

Travels in the living room
Date: 2010-05-20 08:00:00

Economic recession may put off potential tourists from travelling. Some of them might be compensated by Destination Dinners, the company set up by a San Francisco chef. For USD 25-30...

Knorr Spice Magic
Date: 2010-05-20 08:00:00

With the help of the two new Knorr Spice Magic products, marjoram roast chicken and rib roast are easy to make for everyone....

Television advertising campaigns’ reach can now be measured electronically
Date: 2010-05-20 08:00:00

GfK Panel Services Germany expanded its Web Efficiency Panel service: it now involves monitoring the reach of television advertising campaigns. Panel members were given special mobile phones which are capable...

A stable yoghurt market with strong manufacturer brands
Date: 2010-05-20 08:00:00

Manufacturer brands strengthened their position in yoghurt retail sales: they improved by 1 percentage points in value (reaching an annual HUF 29 billion) and by 3 in volume against private...

Behind the scenes
Date: 2010-05-20 08:00:00

The crisis generated cost efficiency measures and structural changes, which affected sales teams too. Work has been outsourced at several companies, either completely or in part. According to Ágnes Csiby,...

STI Packaging RO Srl officially opened its gates
Date: 2010-05-20 08:00:00

On 15 April 2010, STI Group’s 13th plant was officially inaugurated in Cluj-Napoca (production already commenced in January). Dr. Tom Giessler, the group’s chief financial officer and a managing director...

There will be no new president before September
Date: 2010-05-20 08:00:00

Last year Tamás Háber, the president of the Guild of Hungarian Restaurateurs (MVI) announced his resignation from the post as of this March. In February, members decided to postpone the...

Peek-a-boo!
Date: 2010-05-20 08:00:00

Saatchi & Saatchi’s Peruvian office won gold at the Cannes international advertising awards for this clever ad, which can be mounted on a door and creates an optical illusion that...

Knorr Raspberry Cream Soup
Date: 2010-05-20 08:00:00

Refreshing Raspberry cream soup contains fruit bits and is easy to prepare any time, without cooking....

‘It is ending precisely now…’ (Part 2)
Date: 2010-05-20 08:00:00

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we called...

Yoghurt drinks are coming up
Date: 2010-05-20 08:00:00

The yoghurt segment which focuses on health managed to expand despite the crisis, only the medium price segment contracted a bit. Beáta Kiss, external relations director at Danone Kft., is...

Down on your knees or standing up?
Date: 2010-05-20 08:00:00

‘How many of you are convinced that win-win business relationships are good for you?’ 90 percent of people in the room raised their hands. ‘Your minutes are numbered!’ – said...

Practical novelty from Milli
Date: 2010-05-20 08:00:00

The spring novelty from the Milli Perfecto cream family is Milli Perfecto Cream spray. New, practical packaging makes the quality product easier to use when it comes to cooking or...

Pampers and UNICEF continue the battle against newborn tetanus
Date: 2010-05-20 08:00:00

In 2010, Pampers and UNICEF keep fighting for eliminating newborn tetanus by 2012. This year Gabriella Jakupcsek will represent the campaign in Hungary. After every Pampers product bought from 1...

The next generation
Date: 2010-05-20 08:00:00

Junior chefs compete at two professional contests in Hungary: the Hungarian leg of WorldSkills/EuroSkills and the Star of the Profession Festival. Both WorldSkills and EuroSkills international contests are held every...

Facing the challenge in New York – part 8
Date: 2010-05-20 08:00:00

From July Roland Oláh, formerly the chef of Café Erté, tries his luck in the USA. He regularly reports to our magazine: ‘I am happy – my family is here...

Bulmers and Strongbow Beer
Date: 2010-05-20 08:00:00

A trend-setter beverage novelty in Hungary, this 5%-alcohol content cider is well-known from the British Isles....

Net wages escalated by ten percent
Date: 2010-05-20 08:00:00

At enterprises employing a minimum of 5 people and at budgetary institutions, gross average wages were 3.7 percent higher and net average wages improved by 10.3 percent in the first...

Households spent less on yoghurt last year
Date: 2010-05-20 08:00:00

Last year 86 percent of households bought yoghurt – shows ConsumerScan by GfK Hungária. As for fruit yoghurts, 81 percent of consumers bought one flavour or another, so sales remained...

Hungarian delegation in Paris
Date: 2010-05-20 08:00:00

Five people represented POPAI Hungary at the Marketing at Retail Show in Paris, where 215 stands received 15,800 visitors; there were 300 entries for the POPAI Awards – the results...

Becherovka conquers with a new flavour
Date: 2010-05-20 08:00:00

Jan Becher Karlovarská Becherovka developed a new product after more than 200 years. Becherovka Lemond is based on the original bitter recipe, but the fresh flavours of orange, lemon and...

Interpack 2011 is very popular among prospective exhibitors
Date: 2010-05-20 08:00:00

Two years ago the participants of the trade fair filled all 19 exhibition halls and now future participants are booking exhibiting space with the same swiftness. In 2011, Interpack will...

110-year old brand
Date: 2010-05-20 08:00:00

Nordsee is a German fast food chain that specialises in seafood. They have 400 units all over the continent – the company is the third biggest restaurant chain in Europe....

Oldal

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Local products on the Internet Date: 2010-05-20 08:00:00

Magnum Gold Icecream Date: 2010-05-20 08:00:00

Increasingly conscious decisions by shoppers Date: 2010-05-20 08:00:00

Germans shoppers buy comfortably in a pleasant environment Date: 2010-05-20 08:00:00

PDA and smartphone: about to merge Date: 2010-05-20 08:00:00

New CEO at Cerbona Date: 2010-05-20 08:00:00

Young masters of the profession Date: 2010-05-20 08:00:00

Travels in the living room Date: 2010-05-20 08:00:00

Knorr Spice Magic Date: 2010-05-20 08:00:00

Television advertising campaigns’ reach can now be measured electronically Date: 2010-05-20 08:00:00

A stable yoghurt market with strong manufacturer brands Date: 2010-05-20 08:00:00

Behind the scenes Date: 2010-05-20 08:00:00

STI Packaging RO Srl officially opened its gates Date: 2010-05-20 08:00:00

There will be no new president before September Date: 2010-05-20 08:00:00

Peek-a-boo! Date: 2010-05-20 08:00:00

Knorr Raspberry Cream Soup Date: 2010-05-20 08:00:00

‘It is ending precisely now…’ (Part 2) Date: 2010-05-20 08:00:00

Yoghurt drinks are coming up Date: 2010-05-20 08:00:00

Down on your knees or standing up? Date: 2010-05-20 08:00:00

Practical novelty from Milli Date: 2010-05-20 08:00:00

Pampers and UNICEF continue the battle against newborn tetanus Date: 2010-05-20 08:00:00

The next generation Date: 2010-05-20 08:00:00

Facing the challenge in New York – part 8 Date: 2010-05-20 08:00:00

Bulmers and Strongbow Beer Date: 2010-05-20 08:00:00

Net wages escalated by ten percent Date: 2010-05-20 08:00:00

Households spent less on yoghurt last year Date: 2010-05-20 08:00:00

Hungarian delegation in Paris Date: 2010-05-20 08:00:00

Becherovka conquers with a new flavour Date: 2010-05-20 08:00:00

Interpack 2011 is very popular among prospective exhibitors Date: 2010-05-20 08:00:00

110-year old brand Date: 2010-05-20 08:00:00