News and articles
Silver EFFIE for Invitel
Date: 2008-12-16 08:00:00
Invitel has received a silver EFFIE award for its autumn ADSL campaign designed and implemented by Neo Interactive. A total of 30 awards were handed over at the EFFIE ceremony...
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Everything in one place at Grüne Woche
Date: 2008-12-16 08:00:00
The Grüne Woche exhibition is to be held between 16-25. January in Berlin. The exhibition space reserved for the Agricultural Marketing Centre is nearly twice the size it was last...
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Glasses to be clinked this year as well
Date: 2008-12-16 08:00:00
The market of champagne is a stable and predictable one. Demand for cheap imported products is up as a result of the recession. The minimal decline seen in recent years...
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Economy in recession, Euro coming
Date: 2008-12-16 08:00:00
According to a forecast made by GKI Gazdaságkutató Zrt. with Erste Bank, the Hungarian economy will be forced to change course as a result of radical changes in the world...
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What briefs should contain
Date: 2008-12-16 08:00:00
What is our target group? What kind of stores is the display intended for? How long do we intend to use the display? What kind of display do we want?...
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Five beers – each offering a different experience
Date: 2008-12-16 08:00:00
According to Ingo Nassau, chairman of the German POS Marketing Association, “emotionalisation” of brands and creating an experience linked to the product are the two main current trends in POS...
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Lucky Destinies
Date: 2008-12-16 08:00:00
The kinder prize game Úticélozz! is to continue in December with a trip to an eastern destination using a STA TRAVEL voucher worth HUF 650,000. You can still register on...
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Straws for health
Date: 2008-12-16 08:00:00
An agreement on co-operation has been signed by Tetra Pak and Unistraw, an Australian manufacturer of special straws which allow pro-biotic to be infused into UHT milk, dairy products and...
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Seriously about toys in Nürnberg
Date: 2008-12-16 08:00:00
A press conference has been held by Nürnberg Messe about the 60th Spielwarenmesse International Toy Fair to be held in Nürnberg between 5-10. February. This event is attended by 2,700...
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Medals from France
Date: 2008-12-16 08:00:00
Champagnes of the Törley group (BB Zrt. Chapel Hill Chardonnay Brut, Törley Chardonnay Brut and Francois President Rosé) have won three medals at the Effervescents du Monde competition held in...
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Accommodation generally booked without agents
Date: 2008-12-16 08:00:00
The number of nights spent by guests in commercial places of accommodation was down by 1.3 percent in the January-September 2008 period, compared to 2007. Revenues of the sector showed...
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V.U.K.K. – Circle of Unilever ex-employees
Date: 2008-12-16 08:00:00
For quite some time, I have had the idea of sustaining and developing further a system of existing relations. Finally, the first VUKK meeting was held on 20. November. In...
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Expectations of a CEO regarding the supply chain
Date: 2008-12-16 08:00:00
Retailers accounted for 47 percent of the 215 participants at the CIES conference held in Vienna, in early October. Current trends and concepts were illustrated by the example of a...
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Strategies for recession
Date: 2008-12-16 08:00:00
A roundtable discussion has been held under the title „Marketing- and communication strategies in times of recession” by the Hungarian Consumer Platform, Kirowski and GfK Hungária. The importance of a...
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Sweet billions as seen at ISM
Date: 2008-12-16 08:00:00
Sales of sweets are growing world-wide. The ISM sweets and biscuits exhibition will be held between 1-4. February in Cologne. According to Márta Kakuk, Budapest representative of the exhibition, everybody...
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Belgian winner in beer tapping competition
Date: 2008-12-16 08:00:00
Tommy Goukens has won the 12th Stella Artois Beer Tapping Championship held in Leuven. Competitors from 30 countries attended the event, where Hungary was represented by Tamás Dömötör (32) from...
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Household consumption of champagne still dropping last year
Date: 2008-12-16 08:00:00
According to data from the ConsumerScan of GfK Hungária, the number of households buying champagne and sparkling wine continued to shrink last year, dropping to 45 percent of all households....
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Agricultural prices swinging
Date: 2008-12-16 08:00:00
Supply prices of agricultural products were down by 8.8 percent in September 2008, compared to September 2007. The price of plant products was down by 22.2 percent, while that of...
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Limonissimo
Date: 2008-12-16 08:00:00
Lemon substitute had been a popular product in the socialist era, owing to the popularity of tea made with lemon. Apart from lemon substitutes in the form of tablets, liquid...
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Delhaize group in seven countries
Date: 2008-12-16 08:00:00
The Delhaize group ranks 31st among the largest retail enterprises in the world. . It has 2 602 stores in seven countries, with 1 575 located in the US. In...
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Slovenian winner at Art Award
Date: 2008-12-16 08:00:00
This year’s winner of the EUR 7,000 Henkel Central Eastern Europe Art Award is Miha Štrukelj from Slovenia. A total of 500 works have been entered for the competition....
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Fondants for six billion
Date: 2008-12-16 08:00:00
Fondants are to be sold in the value of HUF 6 billion in the 4-5 weeks before Christmas. 821 tonnes of Christmas figures worth HUF 2.2 billion and accounting for...
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EuroCIS in Düsseldorf
Date: 2008-12-16 08:00:00
The EuroCIS exhibition of IT and security technology for retailers is to be held between 10-12. February in Düsseldorf. So far, 141 exhibitors from 12 countries have registered for the...
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Concentration stopping in the fruit juice market
Date: 2008-12-16 08:00:00
Retail sales of fruit juice were up by 5 percent in terms of value in the September 2007 – August 2008 period, compared to the preceding year, totalling HUF 47...
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Cooking oil producing highest price rise
Date: 2008-12-16 08:00:00
Prices were up by 5.1 percent in October 2008, compared to October 2007, and 0.2 percent higher than in September. Food prices were up by 0.3 percent compared to September....
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ARANYÜST – SZILVA, BARACK, KÖRTE, CSERESZNYE, MÁLNA ízekben
Date: 2008-12-16 08:00:00
A spirit made from fruits, with an alcohol content of 37,5%....
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YO to be distributed by SIÓ-ECKES
Date: 2008-12-16 08:00:00
The YO syrup owned by the Eckes-granini group is to be distributed by SIÓ-ECKES Kft. from January 2009. This syrup product line originally distributed by Maresi Kft., has been present...
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Bonbonetti silver grade sponsor
Date: 2008-12-16 08:00:00
Bonbonetti group, the oldest representative of the Hungarian sweets industry supported this year’s Hungarian Convoy of Donations as a silver grade sponsor. High quality chocolate products worth over HUF 1...
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Experience as a gift
Date: 2008-12-16 08:00:00
Feldobox gift vouchers can become a practical gift idea for Christmas. These are available from HUF 4,950 Ft, the tax free limit. People receiving Fantázia, Harmónia, or Energia gifts can...
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Drinks rich in vitamins, at decreasing prices
Date: 2008-12-16 08:00:00
Demand for fruit juices is higher in colder months than in the summer. However, growth of the segment stopped last season, as a result of a substantial rise in the...
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