News and articles

STI Display forms regional subsidiary

STI group – the number one manufacturer of displays in Europe –formed a subsidiary for supplying the Central-Eastern European market in June. STI Display Hungary Kft will supply creative POS...

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Alcohol-free Dreher reborn

Dreher Sörgyárak Zrt launched a new alcohol-free beer in July. Dreher 24 is to replace Dreher Alkoholmentes in the Dreher assortment. It’s available in 0.5 and 0.33 litre bottles and...

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Better educated wine consumers

Consumers of wine are changing, or developing or getting easier to influence – depending on the way we look at them. Changes are slow, but apparent. Today’s wine drinkers want...

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Brands are strong among washing powders

According to data from the ConsumerScan of GfK Hungária, the quantity of washing powder sold in the first third of 2008 shows stagnation, compared to the same period in 2007,...

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János Kiss in favour of unity

Bringing an end to disunity has been one of the objectives motivating János Kiss in accepting the position of chairman of the examination committee of Educatio CulinArtist Chef Academy established...

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(HU) Kereskedelem kínaiul

Commerce in Chinese When I recently visited China, I had read the travel guide beforehand to see what I could expect. One of my destinations was Hong Kong, which I...

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KIT KAT Chunky Cappuccino

The crispy KIT KAT wafer filled with delicious cappuccino cream is irresistible. Limitált kiadás!...

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A snapshot of Hungarian consumers

The Hungarian Consumer Conference 2008 was held for the second time in early June. Unconventional, interactive presentations helped the 200 participants to learn more about Hungarian consumers. Hungarian consumers do...

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Congratulations for winning the Focus!

Prizes in the Chio Magyarország promotional campaign concluded on 30. May included 33 Piaggo scooters and a Ford Focus Trend....

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First multi-sensory project in Europe

Leroy Merlin has been the first store chain in Europe to use all elements of sensory marketing in a combined way. Mood Media has been contracted to provide music, visual...

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Innovation in wine

When the consumers of wine change, wine itself needs to change. But is wine changing, or is the product changing? Wine is not a product before it is packaged and...

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Green line by Bip

EVM has launched the Bip Green Line product line, which is the first chemical product developed in Hungary with environmental considerations treated as a priority. Owing to their special formula,...

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Britons shopping, Spaniards saving

According to an Eurostat estimate, the volume of retail trade was up by 2 per cent on average in the 27 EU member states in May, compared to 2007. Retail...

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Kozák Ákos: Treasure hunters (A snapshot of Hungarian consumers)

It was a little weird, reading a book by an author I know personally quite well. I think it takes a lot of courage to write a book about Hungarian...

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Hygolet Sit Down higiénikus toalettülőke-rendszer

100% germ free automatic toilet seat system...

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Possibility for growth in spite of difficulties

Representatives of the food marketing business are to meet in Budapest again. The marketing conference of the organisation named CIES – The Food Business Forum will be held on 5-6....

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Yearly HUF 33 billions as pocket money in our childrens' hands

According to Szonda Ipsos research, the 8-14 years old Hungarian children chip on not only the clothes and grocery shopping, but also by choosing family's new television, mobilephone, PC or...

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After blokades come the ad for Apple

The Hungarian Agrar Marketing Center (AMC) call for HUF 41.6 millio value PR and advertising ad. The aim is to popular the apple consumption.  The goal is to quintuple the...

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Edible Optical Sensors To Make Food Safer

Edible optical sensor that could be placed in produce bags to detect harmful levels of bacteria and consumed right along with the veggies.  Designer Tufts University scientists have demonstrated for...

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Nestle re-locates ice-cream production to Bulgaria

The decision was taken in the wake of the company’s re-organisation but also because Bulgaria’s biggest Black Sea city of Varna is very near to Romania’s capital, Bucharest, and is...

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Reconstructions work at Sara Lee Hungary tea plant in Rákospalota

This HUF 1 billion development follows an other HUF 800 million cost factory building in 2006. In frame of the new system mashines on 3,000 sqm must be relocated.  In...

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Red pepper harvest started

Univer Product is one of the biggest producer of Hungarian red pepper, the company's suppliers are growers in Kecskemét and near to.  Because of the moistery and cold summer this...

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European parliament calls for ban on cloned farm animals

The European parliament urged the EU's executive branch to ban the cloning of animals for the food trade, citing reduced genetic diversity among other concerns.  Several expert groups, including the...

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Colombia to Increase Coffee Production

Colombia plans to increase coffee production to 17 million 60-KG sacks by 2014, the government said.  The effort will carry an initial cost of $724.5 million, Agriculture Minister Andres Felipe...

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Dreher Premium Lager debutation in South Africa

South African Breweries Ltd (SAB) said the launch comes hot on the heels of the successful introduction of Grolsch into the local market.  As part of its European expansion, global...

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Hungarians go shopping on the weekend

In value 10% of the weekly total sales at the hypermarkets and Cash&Carry units happens on Sunday, the share is 7% at the discount stores.  According to GfK Hungaria research...

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Industry decries too complex labelling proposal

The proposed regulation on food labelling is too complicated, makes unrealistic demands on font size, and will be burdensome for SMEs, a hearing has heard.  The hearing, organised by rapporteur...

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The trade balance showed a surplus

In June 2008, the volume of foreign trade grew moderately both in exports and imports; exports were up by 2.4, imports by 5 percent as compared to the same month...

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Industrialists want steeper tax cuts

The National Union of Industrialists approved of the overall tax cut package but would like to see the 1.2 trillion forint (about 4.7 billion euros) cuts introduced in less than...

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Apple demonstration is over

On the three sites meeting come an agreement about the suppliers' price: Agrana pays 0.09 euro pro one kilo industry apple to the Hungarian growers. According to Gyula Budai, director...

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