News and articles

Bocuse d’Or competition at Hungexpo
Date: 2025-10-02 08:58:23

Ki képviseli hazánkat 2026 tavaszán a Bocuse d’Or európai döntőjén – ez volt a tétje a Bocuse d’Or csütörtökön rendezett magyar versenyének. Tizedik alkalommal rendezték meg a Bocuse d’Or magyar...

How do we imagine Chinese potato noodles? – Video of the day
Date: 2025-10-02 08:32:39

After that, it’s like a fairy tale… Two in one. Click on the picture for the video!...

Beautiful farewell message – Picture of the day
Date: 2025-10-02 08:25:50

An extremely elegant message to the unwanted guest – of course, we think it only works if we ask a huge, muscular waiter to act as an intermediary....

The Moon isn’t made of cheese at the moment
Date: 2025-10-01 19:16:26

Recent market trends have shifted cheese sales towards lower-priced products. The latest government measure to curb inflation, the so-called margin freeze also applied to Trappist cheese. This has had a...

Trophies served on a tray
Date: 2025-10-01 17:57:17

The game meat market is no exception to current retail trends: due to the increased price-sensitivity of consumers, retailers need to plan with more promotions and lower prices in order...

I came to America
Date: 2025-10-01 16:48:06

Zoltán Kovács, inspired by a series of articles published in our magazine 15 years ago, packed his suitcase and set off for the USA at the age of 20 to...

Chez deep freezer!
Date: 2025-10-01 16:40:26

This article is available for reading in Trade magazin 2025/10. “Our selection of frozen products is available to the domestic hospitality industry in 13 stores all over Hungary, and it...

Cyberattacks are a lucrative business
Date: 2025-10-01 16:27:24

Cyber security is no longer just a technological issue, but a new cornerstone of customer experience and loyalty. Cybercriminals are using AI to increase the effectiveness of their attacks. This...

Breakthrough points
Date: 2025-10-01 16:26:59

Brian Niccol, chairman and CEO of Starbucks has pressed the “replan” button. This article is available for reading in Trade magazin 2025/10. With its new “Back to Starbucks” strategy, the...

Campaign for self-identity
Date: 2025-10-01 16:11:17

KFC Germany is launching its new product, Bucket for One with a complex campaign that builds on Generation Z’s desire to be independent and unlike anybody else. This article is...

Mid-morning and afternoon snacks characterise Generations Y and Z
Date: 2025-10-01 16:05:36

Modern dietary guidelines recommend eating smaller quantities more often to maintain good health, with plenty of fruit and vegetables – preferably raw. This article is available for reading in Trade...

It doesn’t replace creativity: it enhances it
Date: 2025-10-01 16:05:23

In Vibe Marketing – which uses AI support – the text and campaign generation capabilities provided by AI are combined with human style and brand sensitivity, says Mihály Tóth, communications...

Drinks for the young and those young at heart
Date: 2025-10-01 15:50:18

In 2024 the consumption of bitters and liqueurs declined a little in Hungary if compared to the previous year, but forecasts indicate that sales will start to grow again in...

Well-planned concept, refined style
Date: 2025-10-01 15:48:06

Réka Horváth, manager of Tokio bar in Budapest, reached the top with hard work. This article is available for reading in Trade magazin 2025/10. ”I entered the world of hospitality...

What kind of vodka should be used to make Martini?
Date: 2025-10-01 15:39:36

The Vodka Martini has made a comeback in recent years: it jumped from the 42nd to the 21st place in the Drinks International Cocktail Report, making it one of the most popular...

Splash-free urinal
Date: 2025-10-01 15:23:37

Researchers at the University of Waterloo have created the world’s first splash-free urinal. This article is available for reading in Trade magazin 2025/10. Their experiments showed that splashing is significant...

What is new in the world of street food?
Date: 2025-10-01 15:22:18

A simple but creative idea – nostalgic and trendy at the same time: the newspaper-like packaging of French fries or any other street food reinforces the street characteristics, authenticity and...

Ultra-processed = Ultra-problematic?
Date: 2025-10-01 15:18:28

The latest research by Innova Market Insights has found that only 36% of North American consumers consciously limit ingredients considered unhealthy in their diet. This article is available for reading...

Growing visitor numbers
Date: 2025-10-01 15:01:38

Tourism continues to show strong growth: in January-July 2025 10.7 million tourists spent 25.6 million guest nights in Hungary, representing a 6.4% rise from the previous year. This article is...

Digital advertising in a new era
Date: 2025-10-01 14:40:37

Digital advertising has strengthened in the FMCG sector in recent years. Two main trends stand out in this segment. This article is available for reading in Trade magazin 2025/10. One...

Robots in the service of cleanliness
Date: 2025-10-01 13:53:14

According to a forecast by Mordor Intelligence, the global market for cleaning robots could expand by 23.3% per year on average between 2022 and 2027. The industry is moving towards...

A full circle
Date: 2025-10-01 13:38:09

The summer began with a POPAI meeting and also ended with one – a full circle! POPAI invited members to a summer kick-off meeting on 19 June. This article is...

The pace of consumer price increases in the euro area accelerated in September
Date: 2025-10-01 12:40:53

Annual inflation in the euro area accelerated in September as analysts had expected, according to preliminary data published by the European Union’s statistical office, Eurostat, on Wednesday. The annual inflation...

Hungarian intermodal traffic is about to change pace
Date: 2025-10-01 12:33:43

The Hungarian intermodal market entered a new phase: maritime container traffic has surged, rail transport of semi-trailers is expanding dynamically, while the new EKR regulation provides a long-term support framework...

The Competition Council of the Hungarian Competition Authority has been expanded with a new member
Date: 2025-10-01 12:30:42

The Competition Council of the Hungarian Competition Authority (GVH) has been expanded with a new member and the mandate of one member has been extended by another six years by...

(HU) Új nyitvatartással növelni lehetne a termelői piacok vonzerejét
Date: 2025-10-01 12:27:48

New opening hours could make farmers’ markets more attractive This article is available for reading in Trade magazin 2025/10. According to a representative online survey conducted in Hungary, Italy and...

Manufacturing industry expanded slightly in September
Date: 2025-10-01 12:26:21

According to a recent report by the Hungarian Logistics, Purchasing and Inventory Management Association (MLBKT), the seasonally adjusted Purchasing Managers’ Index (PMI) rose to 51.5 points in September, indicating moderate...

GKI confidence index reaches 4-month high in August
Date: 2025-10-01 12:21:52

According to a survey conducted by GKI Economic Research with EU support, consumers and the business sector expressed more optimistic outlooks in August than in July. This article is available...

Eurostat: the number of guest nights booked on online platforms continued to increase
Date: 2025-10-01 12:10:22

The number of nights spent in short-term accommodation in EU member states continued to increase in the second quarter of the year compared to the same period of the previous...

Young people, night shopping, average spending of 2,000 forints in two minutes – this is how Auchan GO was launched, which became the Automated Store of the Year
Date: 2025-10-01 12:02:30

The innovative, unmanned store, Auchan GO, is currently in a test phase and is attracting more and more customers in the area. Weekends, public holidays and evening hours are proving...

Oldal

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News and articles

Bocuse d’Or competition at Hungexpo Date: 2025-10-02 08:58:23

How do we imagine Chinese potato noodles? – Video of the day Date: 2025-10-02 08:32:39

Beautiful farewell message – Picture of the day Date: 2025-10-02 08:25:50

The Moon isn’t made of cheese at the moment Date: 2025-10-01 19:16:26

Trophies served on a tray Date: 2025-10-01 17:57:17

I came to America Date: 2025-10-01 16:48:06

Chez deep freezer! Date: 2025-10-01 16:40:26

Cyberattacks are a lucrative business Date: 2025-10-01 16:27:24

Breakthrough points Date: 2025-10-01 16:26:59

Campaign for self-identity Date: 2025-10-01 16:11:17

Mid-morning and afternoon snacks characterise Generations Y and Z Date: 2025-10-01 16:05:36

It doesn’t replace creativity: it enhances it Date: 2025-10-01 16:05:23

Drinks for the young and those young at heart Date: 2025-10-01 15:50:18

Well-planned concept, refined style Date: 2025-10-01 15:48:06

What kind of vodka should be used to make Martini? Date: 2025-10-01 15:39:36

Splash-free urinal Date: 2025-10-01 15:23:37

What is new in the world of street food? Date: 2025-10-01 15:22:18

Ultra-processed = Ultra-problematic? Date: 2025-10-01 15:18:28

Growing visitor numbers Date: 2025-10-01 15:01:38

Digital advertising in a new era Date: 2025-10-01 14:40:37

Robots in the service of cleanliness Date: 2025-10-01 13:53:14

A full circle Date: 2025-10-01 13:38:09

The pace of consumer price increases in the euro area accelerated in September Date: 2025-10-01 12:40:53

Hungarian intermodal traffic is about to change pace Date: 2025-10-01 12:33:43

The Competition Council of the Hungarian Competition Authority has been expanded with a new member Date: 2025-10-01 12:30:42

(HU) Új nyitvatartással növelni lehetne a termelői piacok vonzerejét Date: 2025-10-01 12:27:48

Manufacturing industry expanded slightly in September Date: 2025-10-01 12:26:21

GKI confidence index reaches 4-month high in August Date: 2025-10-01 12:21:52

Eurostat: the number of guest nights booked on online platforms continued to increase Date: 2025-10-01 12:10:22

Young people, night shopping, average spending of 2,000 forints in two minutes – this is how Auchan GO was launched, which became the Automated Store of the Year Date: 2025-10-01 12:02:30

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