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“I wrote this when the sky was still serene”…

…this is how Hungarian poet Mihály Vörösmarty starts his poem, Prologue, which later reaches the point where “it’s winter now and death and snow and stillness”. Well, when I wrote...

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Signature 40: Brand and trade marketing manager ranking

This year is the first that Signature 40, the ranking of brand and trade marketing managers is published, based on the idea of Ádám Vaszary and Márton Nagy. No less...

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CSR Hungary Summit: Good brand, sustainable brand

On October 18, 2022, the next autumn event of the CSR Hungary Summit Conferences, the “Good brand, sustainable brand” conference, will take place in the Danubius Hotels City Center in...

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A severe famine threatens the East African region

Hundreds of thousands of people are at risk of starvation in East Africa, where more than 10 million children are already suffering from severe malnutrition due to the drought and...

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Italian Bresaola for gourmets (x)

GOURMET FINEST CUISINE Bresaola is now part of ALDI’s permanent range. Available in 12-slice packs, the matured beef bresaise is a true Italian speciality. The salted, air-dried, thinly sliced dark...

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The 15-year-old Business Days Playground closed this year with a record number of guests

The Playground of this year’s 15th annual Business Days has been closed. We dealt with very serious topics while sitting in the sandbox, yet it was one of the meetings...

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(HU) Nem szerethet mindenki – a FutureTalks podcast vendége Gálvölgyi János

Sorry, this entry is only available in HU....

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The Budapest Wine Festival and the Charity Wine Auction of the Hungarian Maltese Charity ended with record revenue

The Budapest Wine Festival and the Charity Wine Auction of the Hungarian Charity Service of Malta ended with revenue beyond imagination. Eight years ago, the participants of the wine auction...

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Europe’s biggest future festival, Brain Bar, closed with a full house

For the eighth time this year, Brain Bar brought to Budapest the current and burning questions of “tomorrow”. For two days, the largest future festival in Europe deployed the biggest...

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This miracle weapon is what keeps Lidl and Aldi alive in these difficult times

Hungarian customers are spending carefully and judiciously: many are looking for entry-level products, premium food products are being sold less, and interest in own-brand products has also increased. While customers...

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A rally that is about cooperation – for the 16th time

Just like last year, the Coca-­Cola HBC Magyarország Kft. team won the Coop Rally. On 7-8 September the driver teams visited locations in Heves, Borsod-Abaúj-Zemplén, Hajdú-Bihar and Szabolcs-Szatmár-Bereg counties. The...

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Dairy products are 50-60 percent more expensive than last year, and pastries cost 70-80 percent more

The population’s sense of high inflation is reinforced by the fact that basic foodstuffs that we buy on a daily basis have risen in price the most. And this feeling...

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Record!

We closed the Trade Playground of the Business Days conference, which celebrated its 15th anniversary this year. While sitting in the sandbox, we discussed really serious topics, but the atmosphere...

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4 minutes of (brain) rest with cereal – Video of the day

We can’t present much professional content with today’s film, but we promise even greater relaxation. Guinness World Record decision: a “domino decision” presented with more than 6,300 cereal boxes, revealing...

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Vegan Oatmeal For Autumn Mornings (x)

ALDI’s own-brand ENJOY FREE! free range now also includes Oatmeal, available in cranberry and strawberry flavour. The vegan, no added sugar, home-processed product is an ideal choice for breakfast. It...

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World Coffee Day is celebrated in Budapest with a tasting

An event called Coffee Day will be held on Sunday at Akvárium Klub in Budapest, celebrating World Coffee Day with a coffee tasting, latte art championship, coffee machine presentation and...

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Write something on my coffee – Video of the day

In the age of 3D printers (and 3D milk foam decorations), the CinniBird “pen” that can be filled with cinnamon powder may not cause a wow feeling, but it is...

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Lavazza promoting coffee culture all around Hungary (x)

Premium icon and symbol of the most authentic Italian coffee experience worldwide, Lavazza sees great potentials for enhancing its presence in Hungary, a relevant Market for the brand. Founded in...

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More than 20,000 participants may run at the 37th SPAR Budapest Marathon® Festival this October

Almost eighteen thousand Hungarians from 800 domestic settlements and more than two thousand foreign runners from 83 countries can enjoy Budapest’s world heritage panorama on October 8-9. The press conference...

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New StarStore – Retailer of the Year winners at the 2022 awards ceremony

For the 8th time this year, Trade magazin invited store chains registered in Hungary to compete. The award ceremony of the prestigious competition took place at the gala dinner of...

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Planned Rise in Alcohol Duty Rates to be Cancelled Due to Industry Concerns

Planned increases in alcohol duty rates for beer, cider, wine and spirits have been axed, following an announcement by Chancellor Kwasi Kwarteng in the Commons today, 23 September. The move...

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Aldi doubles down on price promise as Brits face rising costs

Aldi has pledged to remain the UK’s lowest-priced supermarket to help households meet soaring living costs. The grocer attracted 1.5 million extra customers to its stores over the past 12 weeks as...

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Raw Material Availability is the Biggest Challenge For Manufacturers

Procuring quality raw materials in sufficient quantities is getting increasingly difficult for many companies due to the current geopolitical and ecological crises as well as the pandemic, the Federation of...

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Britain to re-introduce tax-free shopping for tourists

Britain is set to reintroduce sales tax-free shopping for international tourists to boost the country’s retail sector, says Chancellor Kwasi Kwarteng. A consultation will “gather views on the approach and...

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Ekonoke launches first beer made from fully hydroponic hops

Spanish hops manufacturer Ekonoke is growing fully-indoor hops in Madrid in a controlled environment that measures carbon dioxide levels, temperature, lighting, humidity and photosynthesis, allowing up to 52 harvests per...

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Hungary’s digital payment index is also above average at the regional level

For the second time this year, Mastercard measured our country’s Digital Payment Index, which measures the development of the market in the field of digital payments based on three main...

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Millennials like e-commerce, deals, social media

A new survey reveals the increasingly digital shopping habits of millennial consumers age 25-40. According to the Millennial Shopping Habits Trend Report from real-time coupon code search engine and directory...

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What’s the secret of the Huncut Szilva Herceg, Hungary’s Cake 2022? (x)

Once again, Debic products are used in Hungary’s Cake: the original recipe for the cake, fancyly named Huncut Szilva Herceg, includes Debic 32% cream and Debic Traditional Butter. We asked...

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Learn what it takes to capture the green market opportunity at GfK’s free Sustainability webinar!

Get to know the five consumer segments driving the demand for sustainable brands.  Learn what it takes to earn their trust and capture the green market opportunity at GfK’s free...

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