”Ecology and economy, two sides of the same coin” – Bertrand Piccard at the BCSDH’s exclusive CEO business breakfast

By: Trademagazin Date: 2023. 11. 03. 11:37

30 business leaders talked with explorer Bertrand Piccard on November 2nd at the MagNet Community House. Piccard is best known for being the first person to circumnavigate the globe in an aircraft powered solely by solar energy that he built.

Currently, at the helm of the Solar Impulse Foundation, he is working to identify and recognize 1,000 solutions that profitably protect the environment. By supporting clean technologies and effective solutions, which he considers “logical” and “ecological”, he aims to draw the attention of decision-makers around the world to the potential in the fight against climate change, thereby encouraging them to adopt more ambitious environmental protection and energy production policies.

At the exclusive event organized for company managers, Piccard highlighted:

“We will get nowhere if we try to protect the environment while jeopardizing people’s comfort, mobility and economic development.”

It identifies the aforementioned 1,000 profitable solutions in various fields such as water, energy, construction, mobility, industry and agriculture. It emphasizes both the economic profitability and technological credibility of these solutions, with the aim of drawing the attention of political and economic decision-makers and accelerating the transition to a more efficient economy.

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