News and articles

Supermarkets dominate in Bulgaria

Nielsen’s ShopperTrends revealed last year that sales in almost each category were the highest in supermarkets. Hypermarkets replaced traditional shops as the second most important channel. Researchers interviewed the main...

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Burn Shot

Burn Shot creates a new, innovative segment (Energy Shot) in the energy drink category in Hungary. The product’s advantage is that it stimulates as much as the 250-ml versions, but...

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This year’s FOODAPEST was both spectacular and professional

FOODAPEST trade exhibition was held on 21-24 February, together with the UKBA confectionery and bakery trade fair. Trade magazin was present as the official journal and as the organiser of...

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A real treat from Milli Mia Piruet

The new year brought something new at Milli Mia: from January the Milli Mia Piruet cream pudding is also available in cappuccino flavour. Cappuccino-cocoa Piruet will also appear in shops...

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Unilever gathers speed

On 4 February, Unilever published its annual global results and the report on the last quarter of 2009. Last year the company’s turnover improved by 3.5 percent, equalling a 2.3-percent...

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Less machine ham but more cooked-smoked ham sold in the first 11 months of 2009

According to GfK Hungária’s Consumer Scan survey, consumers bought 2 percent more cooked-smoked ham (not home-made), but 6 percent less machine ham in January-November 2009 than a year earlier. In...

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Retail still flying low

Retail sales continued to decline in November, according to KSH’s quick report. Volume sales of retail stores were down by 5 percent in the first eleven months of 2009 and...

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Popai Hungary

Enter the competition 11 February-7 May 2010 is the period assigned to enter the POPAI Awards UK&Ireland competition, in 18 categories. Results will be announced in July. GlobalShop 2010 On...

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Schwarzkopf Essential Color tartós krémhajfesték

Cindy Crawford reveals the secret of her beautiful hair colour: Essential Color, the first permanent colour from Schwarzkopf which contains natural ingredients and no ammonia. White tea and lychee extracts...

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Ham producers communicate via packaging and schedule price promotions

Last year the contracting ham market experienced positive trends in the Easter period, however, the biggest winners were cheap import products and private labels. Strong domestic brands manage to hold...

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New meat sales director at Kométa

From 1 January 2010, András Lengyel is the new sales director of KOMÉTA ’99 Zrt.’s meat branch. András Lengyel (40) started his career at Unilever Magyarország Kft. in 1994 and...

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Non-food categories perform well at Henkel

Henkel group’s washing-household cleaner and cosmetics branches did well last year: the former expanded by 2.9 percent, while the latter realised a 3.5-percent growth. Due to the economic crisis, the...

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Energy drinks kept flying high last year

While value sales of the 90 food categories measured by Nielsen grew by 2 percent on average, energy drinks skyrocketed with 18 percent in December 2008-November 2009. The annual market...

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Import pig is still cheaper than domestic

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the production price of domestic pork fell by...

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An empire of the senses

By Digital POP we mean all those modern technology solutions which use some kind of device to influence the buying process. Trade magazin and Magyar Telekom and its now Origo-owned...

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Syoss hajformázó termékek

Professional hair styling at an incredibly favourable price. Agency: BBDO Budapest Customer: Henkel Magyarország Kft. Product: Syoss hajformázó termékek Apperance: RTL, TV2 és kábelcsatornák Period: February–March...

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GKI: returning confidence, increasing business cycle

In March, the GKI Sentiment Index was close, the consumer confidence index was even higher than the last pre-crisis level, which was in September 2008. According to the survey of...

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Shortage in the coffee market

Over the next few years, the shortage can increase in the coffee markets of the world, because the production is not keeping pace with the growth of consumption. According to...

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China hardens

According to Chinese opinions; that will result in serious consequences, if the United States would restrict the import of products and services of Asian countries in America, referring to the...

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New Executive Director at Danone

From the 16th of March, a new Executive Director took over the management of the Danone Dairy Production and Distribution Ltd. The Italian expert, Paolo Maria Tafuri (49) arrived with...

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Cooking-oil scandal in China

New food scandal bursted out in China: The authorities highlighted that at least ten per cent of the cooking oils are produced illegally, and the oil contains highly toxic aflatoxins....

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DREHER 24 Everest Expedition: To the summit

Klein Dávid and Várkonyi László aim to reach the summit of the Mount Everest without the help of oxygen supply and sherpas, in the scope of the Dreher 24 Everest...

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McDonald's for sustainable growth

McDonald's has been seeking for years to use less and less natural resources in its restaurants. Thanks to the company's energy conservation program, the water usage significantly decreased, despite the...

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Plant credibility shutdown required from Bajnai

Májer János, Tokaj’s independent mayor sent an open letter to Prime Minister Gordon Bajnai, over the shutdown of public credibility of the straw-fired power plant, planned to build in Szerencs,...

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Easter chocolates: Most favourites are the egg and the bunny

The retail turnover growth of Easter confectionery came to a halt last year. According to Nielsen Retail Index; during the holiday period of 2009, a 1 percent decrease occured in...

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The pálinka industry developed much in the past decade

The domestic pálinka industry was successful last year. 600 thousand hektoliters of distillate was produced in the distilleries, but there is no too much money for marketing – said Panyik...

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Recycling saves 17 thousand hectares of forest in one year

In the last year, in the Member States of the European Union, 350 thousand tons, more than 13 billion beverage cartboards were selectively recovered; 33 pieces from 100 milk and...

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Pepsi withdraws its sugary soft drinks from the schools

PepsiCo.having regard to the success of its similar American programs and continues to withdraw its sugary soft drinks from the schools all around the world. The world's number two soft...

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Majority of the firms in the Czech Republic are domestic-owned

Nearly 57 percent of the 2.1 billion crowns capital of the companies in theCzech Republic is in the hands of Czech-owned companies – reports Čekija. The largest foreign shareholders are...

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