Company and Personal News
Twinings: 150 years
Date: 2007-02-28 08:00:00
Twinings House is celebrating its 150th anniversary this year. Stephen Twinings held a lecture in Budapest about the best known tea house in England and their products....
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More teeth to whiten
Date: 2007-02-28 08:00:00
Even whiter teeth, with electric toothbrushes is the trend for the toothpaste and toothbrush market. The big categories in mouth care are only developing very slowly, since Hungarian mouth care...
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21st. Century solutions at Gulyás
Date: 2007-02-28 08:00:00
– Having an integrated IT system is essential in Hungary today. This is why we have begun completely reorganising our structures, including our IT systems – says Attila László, strategic...
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It’s easier together
Date: 2007-02-28 08:00:00
Take two well known brands which complement each other. Mix sales and marketing experience with a shooting star from a developing category and you get the SIÓ-ECKES-Szentkirályi recipe. Take two...
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To select or to return?
Date: 2007-02-28 08:00:00
The Ministry for the Protection of the Environment is trying to do something about people who throw away plastic bottles used for packaging drinks. It is questionable if a German-style...
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Drugstores improve their position
Date: 2007-02-28 08:00:00
The market of hand and body care lotions is approaching HUF 8 billion in value. The Retail Index of ACNielsen shows moderate expansion last year with growth of 1 per...
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Civilised people like mineral water
Date: 2007-02-28 08:00:00
Practically all groups of Hungarian society drink mineral water. According to data from the joint Product Media Index of GfK Hungária and Szonda Ipsos, three-quarters of Hungarian households buy mineral...
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Tea- experience to let us know what we like!
Date: 2007-02-28 08:00:00
Some nice, tea sommelier ladies tried to catch my attention in mid-October, when we still believed that winter was coming. They succeeded and I was soon heading towards the cash...
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Törley Champagne is 125 years old
Date: 2007-02-28 08:00:00
Törley József started champagne production in Budafok in 1882. A series of events begun on 13. January to commemorate this date, with a jubilee concert in The National Gallery. Among...
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Opportunities in the Balkans
Date: 2007-02-28 08:00:00
Assisting Bulgaria and Romania in catching up with older EU states might be a promising opportunity for Hungarian enterprises in the food and retail business. At the moment, the 30...
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Body care in new colours
Date: 2007-02-28 08:00:00
Looking at market research data only, we might get the impression that no big changes are taking place in the category of hand and body care products, although a number...
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Convenience – the world we live in
Date: 2007-02-28 08:00:00
Pizzas that can be prepared in micro wave ovens are no longer the only stars. Since time is money, it is no surprise that convenience products are frequently used even...
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Having tea with IMIGe
Date: 2007-02-28 08:00:00
Tea businesses often advertise their products in places where surfaces belong to IMIGe. Advertising at the point of sales is however, most frequent, as this is where customers can be...
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Gold is too exclusive?
Date: 2007-02-28 08:00:00
According to a regional survey prepared for MasterCard, clients living in Hungary regard services available for gold and platinum card holders as too exclusive and distant and they would prefer...
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Obstacles for pork
Date: 2007-02-28 08:00:00
Romania and Bulgaria have been allowed to join the EU on condition that they prevent any livestock leaving their territory which may be infected with the virus causing swine fever....
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Market pressure instead of rational business decisions
Date: 2007-02-28 08:00:00
Domestic turnover cannot be estimated and foreign experience is diverse. A Gazdasági Versenyhivatal expects to see fast market development and more competition as a result of new legislation about the...
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Young people like frozen pizzas
Date: 2007-02-28 08:00:00
37 per cent of Hungarians consume instant soups, the most popular category among instant foods. Snacks and frozen pizzas are also popular, while only 6 per cent of the adult...
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Törley Charmant doux
Date: 2007-02-28 08:00:00
Törley is celebrating with consumers. The ringing sound of glasses of Törley is a sign of the special moments of life. Creative agency: Allison Advertising Media agency: Universal McCann Customer:...
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Spar starting the year in Kecel
Date: 2007-02-28 08:00:00
Spar Magyarország Kft. opened their first new store this year in Kecel. The supermarket is the first Spar store in the city and the 190th store opened in Hungary. The...
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Delayed effect
Date: 2007-02-28 08:00:00
The accession of the two new EU member countries will probably have an effect on the retail trade of food in Hungary, but this effect is likely to be a...
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MOL responding first
Date: 2007-02-28 08:00:00
MOL NyRt. was the first to start selling OTC products in four of its petrol stations in January. MOL is selling fifty products like pain killers and fever reducers from...
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Branded paper ware for individualists
Date: 2007-02-28 08:00:00
Many companies specialise in paper products for the HoReCa sector. FOREST-TREND Kft. is one them.Of course, FOREST-TREND Kft. can help in designing products which are becoming increasingly popular. According to...
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Nine campaigners for brand awareness
Date: 2007-02-28 08:00:00
The eighth advertising campaign of the Hungarian Brands Association begun in early February. Nine well known brands like Beiersdorf, Bunge, Gyermely, Henkel, Magyar Cukor, Nestlé, P&G, Reckitt-Benckiser and Unilever are...
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Expanding co-operation
Date: 2007-02-28 08:00:00
The assortment policy of Auchan will not be influenced directly by the accession of the Black Sea countries, as this is always dependent on local markets. Auchan Magyarország Kft. will...
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Opposite trends in Germany
Date: 2007-02-28 08:00:00
According to an analysis by the German Nielsen Subsidiary, he German market of pharmaceutical products grew by 0,5 per cent between October 2005 and September 2006 compared to the preceding...
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Winners are the biggest users of paper towels
Date: 2007-02-28 08:00:00
According to data from the joint data base of GfK Hungária and Szonda Ipsos, the Product Media Index (PMX), one out of two Hungarian households use paper napkins and towels....
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Prices, strategies, consumers
Date: 2007-02-28 08:00:00
Several factors can effect the profitability of a brand. Pricing is in the focus of brand strategy, which means we should understand how consumers interpret prices. The Shopper Trends survey...
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Sugar with bio-gas
Date: 2007-02-28 08:00:00
Magyar Cukor Zrt., has produced 150 thousand tons of sugar since December. Almost one million tons of sugar beet from more than 19 thousand hectares was used to produce this...
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