News and articles

Show me your beer and I’ll tell you who you are

Leading beer brands are becoming increasingly cautious in the shrinking market. Instead of radical innovation, they focus on improving image and communication. The policy pursued by hyper markets of selling...

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Digital Signage – Slowly but surely

Digital signage is a new area of marketing technology which is showing dynamic development in the global market. DS is gradually becoming a term used as frequently as ATL or...

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Gaymers Original Cider, Gaymers Pear Cider, Blackthorn Cider, Olde English Cider

Gaymers Cider is now available in Hungary! This fantastic portfolio from Gaymers Cider Company can offer businesses great success in a new drink category....

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Growth in revenues and profit for Henkel in 2008

Total revenues generated by Henkel in the fiscal year 2008 were up by 8.1 percent, exceeding EUR 14 billion. This growth was mainly due to the acquisition of National Starch...

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Düsseldorf EuroCIS: Money still being spent on Retail IT

– The directors of retail enterprises continue to spend money on IT, as they know that modern IT is essential to all their operations – said dr. Bernd Hallier, director...

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Canned beer still most popular

According to data from GfK Hungária ConsumerScan, sales of beer dropped in 2008. Colder than usual weather probably played a part in this. While average households had purchased 86 litres...

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Modern refrigerated spaces

Professional design and the use of stainless steel or plastic materials which guarantee adherence to hygiene regulations are basic requirements for in-store refrigeration equipment. According to András Solymosi, sales director...

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Fanta Exotic/Fanta

Flavours from all over the world are brough to you regularly with the help of Fanta. This new limited edition has been inspired by Jamaica....

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Successful debut by the Nordsee chain in Budapest

The first Hungarian unit of the Nordsee chain has produced dynamic growth and attracted more guests than previously anticipated in its first six months of operation. The first restaurant located...

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Farmers’ day in Mezőtúr in May

The main objective of the event to be held on 13. May is presenting Hungarian agricultural and food products. Various meetings, debates, conferences will accompany the event and there will...

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Refrigerated dessert bars with diverse product advantages

Milk bars, túró rudi and other dessert products made from cottage cheese belong in the refrigerated dessert category, according to the segmentation used by Nielsen. This category is characterised by...

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Attracted by light

Well designed in store lighting has a substantial influence on sales. Selling after dark has always been a challenge for retailers. In store lighting was the leading topic of the...

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Cocaine Energy Drink

This product line no longer has tutti-frutti flavour. Red comes in cinnamon-ginger-wasabi flavour, while Blue comes in cinnamon-fruit flavour....

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Univer-firm opened in Kecskemét

Kecskemét-based Univer Product Plc. is about to close its firm in Nagybánya (Romania) in June, and moves production to Hungary instead. The company involved in babyfood and relishing has already...

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At least 25 thousand consumer-protection check-ups this month

Provider sectors, especially those involved in tourism are about to face yet another surge of consumer protection-control between the interval of 1st and 30th April.  The major emphasis of these...

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Sixty-year old Tchibo celebrates with retro-cups

Sixty-year old Tchibo celebrates its birthday by handing out a collection of artistic retro-cups, designed by students of fine art. These new retro coffee-cups are available from April in a...

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Tetra Pak Sales Growing to 8.8 Billion euros in 2008

Tetra Pak, a world leader in food processing and packaging solutions, has announced net sales of Euro 8.8 billion in 2008 – up 5 percent from 2007 in comparable terms....

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Spanish-Hungarian business relations to be strengthened at trade-show in Madrid

It is the first time that Hungary as an exhibitor took part in the Madrid-based Salón Internacional Del Club De Gourmets trade-show, between 30th March and 2nd April. Wines from Tokaj,...

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Chocolate-industry is not at all touched by the crisis

In spite of the deplorable economic conditions, chocolate-factories seem to profit from the crisis. Chocolate-manufacturers have managed to produce a 7 percent increase of yield in Germany, while American sales reports...

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Baby food experiencing the largest sales growth in the speciality food market

Baby food experienced the largest sales growth in the specialty food market between 2006 and 2008, according to National Association for the Specialty Food Trade. Specialty baby food generated $58 million...

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Pernod Ricard forced to sell Grönstedt to Altia, instead of Arcus

Even though Pernod Ricard agreed to sell three brands to Arcus, competition concerns have forced the company to remove Grönstedt from the deal and sell it to Altia instead. The...

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A 20 percent decrease of oilseed products

Oilseed production is expected to decrease by approximately 20% in the 2009/2010 marketing year partly due to an expected decrease in sunflower seed area and lower yield. All major oilseeds...

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Increasing price of living pig and import-competition getting stronger

Moreover, there is an increase of meat-prices and the prices of meat products, and import-competition is getting stronger and stronger.  The annual Easter-time meat-breakfast organized by the Hungarian Meat-Industry Association...

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Product exchange at Henkel Hungary

Henkel Hungary announces toiletcleaner-exchange action because its product 750 ml Bref Tornado Gel toilet-cleaning gel came out in package with faulty bottle-cap and therefore opens too easily.  Although only a...

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95 employees dismissed at Electrolux Lehel Ltd.

In 2008, Electrolux Lehel Ltd. experienced a drop in demand, which accelerated at the end of the year, and thus the refrigerator-factory of Nyíregyháza had to dismiss 95 employees –...

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SIÓ is the most trusted Hungarian brand

SIÓ-ECKES Ltd. is considered to be one of the most creditable Hungarian brands, according to Reader's Digest's Trusted Brands 2009 survey.   Reader's Digest Trusted Brands is an annual consumer...

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New supermarket by SPAR Hungary Ltd. in Nagykőrös

A new supermarket by SPAR Hungary Ltd. has opened on 2nd April, in Nagykőrös. The new store is the first SPAR-unit of the city, and the 393rd supermarket of the...

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ProWein 2009 Exceeds all Expectations

Optimism reigns in the global wine and spirits industry as was witnessed this week at the ProWein International Wine and Spirits trade show held in Duesseldorf, Germany, March 29th –31st....

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Profi Romania reports 45% sales growth in 2008

Louis Delhaize’s discount chain in Romania reported total sales of EUR120 million in 2008, accounting for 45% year-on-year growth, Piata magazine reported.   “We had an excellent year in 2008:...

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Energy-drinks appear to be crisis-resistant

In spite of the crisis, a bustling trade can be seen in the energy-drink retail-sphere. Retail volume faces a 31 percent expansion value-wise, whereas a 42 percent increase when it...

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