News and articles

The “price of fear”

According to cultural anthropologist László Bence Tarr, who regularly holds courses on stress management, it is a mistake to think that stress is an unavoidable feature of work, because stress...

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Bacardi Apple

Apple flavoured, rum based alcoholic beverage....

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Győri Keksz Ltd. moving to the industrial park of Győr

Győri Keksz Ltd. is changing its location by moving to the industrial park of Győr. The company has brought a 10 thousand square-metre area, that’s where the new, 3 thousand...

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Tesco collecting PET-bottles and alu-boxes in 50 stores

In January this year, Tesco introduced the taking back of used PET-bottles and alu-boxes in 37 stores. Now, the system is available in 13 other stores as well. The main...

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Ice cream sales stable in terms of value, dropping in terms of quantity

Retail sales of ice cream remain stable at HUF 18 billion annually, but dropped by 7 percent in terms of quantity in the February 2008-January 2009 period, compared to the...

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Healthy Danone products for every child

Though Danone Kft. has different programs for different target groups, the message is the same in all CSR activities pursued by the company. Danone Kft has been supporting a number...

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New cash register zone concept by Wrigley

According to Csaba Vajdahunyadi, sales director of Wrigley Hungária Kft., the market leader in the chewing gum category, the time has come for them to further enhance the scope of...

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Cif

The modernised Cif scrubbing cream will make your favourite objects look as if they were brand new....

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Campari portfolio sold by BOLS Hungary

From 1th April BOLS trades Campari International’s portfolio (Campari, Cinzano Vermuth, Cinzano Asti champagne, Old Smuggler whisky and Ouzo 12) in Hungary. With take-over of Campari’s portfolio BOLS can appears...

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Brands love mommy-bloggers

Mommy-bloggers can easily become the big fishes of online marketing in the near future. As a matter of fact, mothers are top-consumers: they are  responsible for $2.1 trillion of U.S....

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More intense POS activities for ice cream sales

Private labels have conquered nearly one half of the market of ice cream. Flavour preferences are quite stable in the larger segments where intensive communication and innovative promotions can be...

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Another 40,000 unemployed

The number of people in employment dropped to 3,790,000 in the December 2008-February 2009 period, while the number of unemployed rose to 378,000, which translates to an unemployment rate of...

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Ideal co-operation between manufactures and agencies IV. – You don’t have to believe everything!

According to a survey conducted by Trade magazin and Promo Power Trade Marketing Agency, 78 percent of companies are sometimes forced to choose the cheapest merchandising service and 92 percent...

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Olympos gyümölcsital – megújult külső, bomba ár!

Popular Olympos fruit drinks are now available in modernised packaging to both old and new consumers....

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Industrial real estate fair in Vienna

Real Vienna, the international fair of industrial real estate is to be held for the fourth time this year, between 26-28 May. The event will be organised by Reed Exhibitions...

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NEXON representing ADP

NEXON has been contracted by ADP Streamline, one of the leading outsourcing service providers in the world to represent it in the Hungarian market and to make its services accessible...

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Less ice cream sold

According to a survey by GfK Hungária, ice creams continue to remain popular, though the growth in sales has come to a stop. 68 percent of the consumers interviewed in...

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Egg prices expected to rise further

Trends in the global market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Egg prices began to rise rapidly in the EU in March, reaching...

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Royal vodka

Royal, the market leading vodka in Hungary has been available in the usual quality, with a modernised look since April this year....

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Apenta

Our old acquaintance is to get a face lift: Apaenta soft drinks will come in new packaging from May 2009....

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Surprising results of the latest food safety research (X)

The research result of GKI draws attention to the importance of food safety developments. GKI Economic Research Ltd’s research shows that 24% of the domestic population generally does not  believe...

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Hungarian pig farmers can find new markets

The Chinese and Russian drop in demand for the U.S. pork can open new markets for the major European exporters – quoted Napi Gazdaság the President of the Association of...

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Quality pálinka as Hungaricum

Pálinka National Council was created to organize and supervise the quality control of the Pálinka, and develop the national pálinka-strategy. In the 13 member plenum exponents of the Minister of...

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BAT Hungary won the ‘Best Work Environment’ award

CSR Europe’s and Global Footprint Network’s KÖVET Association rewarded British American Tobacco Hungary with ‘Best Work Environment’ special award at Green Office Competition. Nearly 6,500 employees of 35 companies, municipality...

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Bonduelle for the healthy nutrition of children

Bonduelle well-known for vegetable processing set out healthy nutrition of children as an important strategic goal together with Think healthy! Program. It is important to start the total value of...

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Week of European small and medium size businesses

Between 2009 May 6 and 14 the Week of European small and medium size businesses 2009 will be held invited by the European Commission. Hungary will connect to the European...

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The number of flu-infected exceeded one thousand

European health authorities have stated, that more than 1000 people have already infected with the new type of flu around the world. Twenty-six person died in the epidemic so far,...

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Due to the crisis and the epidemic travel market has difficulties

Travel market has been thoroughly shaken by the economic crisis and the swine flu. However earlier, market started to transform as organized online travel agencies started to emerge. The process...

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New Initiatives of NESTLE

Three new initiatives were announced by Nestle. The company highlighted aim is: Community value creation.  Nestlé Healthy Kids Global Programme helps a teaches children to health conscious lifestyleAnd declare action...

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Pepsi gets thinner?

Beaten in the race by Coca Cola, the loss-making Hungarian Pepsi is considering the transfer of production. The Mineral Water and Soft Drink Industry Ltd. (Pepsi Americas FÁÜ Ltd.) has...

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