News and articles
Somat Standard Gel
Date: 2011-02-08 23:57:34
New Somat Standard soda effect dishwasher gel easily dissolves and removes even the must stubborn stains....
Read more
FruFru fruit sour milks with fresh fruits
Date: 2011-02-08 23:52:40
By distributing FruFru fruit sour milks with fresh fruits, we bring back traditional, popular flavours and consumption habits of Hungarian cuisine and make them part of a healthy nutrition. With...
Read more
Different roles in the sales area – Nielsen workshop about category management
Date: 2011-02-08 23:39:35
How can the performance of a category can be improved in store sales? Paris Galanis, Nielsen’s regional category manager consultant gave answers to this question at a 2-day workshop in...
Read more
Budapest Calling
Date: 2011-02-08 23:36:45
On 23-24 November 2010 Budapest Calling, the first Hungarian call centre trade fair took place, where 36 companies and organisations of the dynamically growing sector introduced themselves. Direct Marketing Association’s...
Read more
For TESCO music matters too!
Date: 2011-02-08 23:34:54
From October 2010 TESCO in-store radio broadcasts new content in every hypermarket. Music has been broadcast in TESCO stores since 2009 by a music channel tailored to the retail chain’s...
Read more
The evolution of shopping
Date: 2011-02-08 23:30:32
An increasing number of products available is the way forward – states Tracy Bagshow, the marketing director of Service Innovation Group. Shoppers in the 21st century buy ‘every possible item...
Read more
Gillette wins in marketing at retail
Date: 2011-02-08 23:29:04
At the 2011 Night of Honors Gilette will receive the ‘2010 Chief Award for Merchandising Excellence’. POPAI president Richard Winter told that Gilette’s forward thinking approach was proven by their...
Read more
Does holiday season spending generate profits?
Date: 2011-02-08 23:25:50
After a 6-percent growth in November, in the US Wall Street analysts expect a 3.4-percent average growth from leading retail chains for December. What investors would like to know is...
Read more
Performing on the parallel bars, in the spirit of Porter
Date: 2011-02-08 23:22:36
The Business Days in Tapolca were great, my presentation was also good, but afterwards I was thinking more about what I had missed from my presentation than usual. I would...
Read more
The bankruptcy wave is still here
Date: 2011-02-08 23:20:02
In real economy the crisis is far from being over and a large number of companies are still expected to grow bankrupt. With 20,000-30,000 bankruptcies a year, Hungary is still...
Read more
Fruit prices increased the most
Date: 2011-02-08 23:15:25
Agricultural product prices significantly elevated in the past year. The production price level of agricultural products was 31 percent higher in November 2010 than a year earlier: vegetable product prices...
Read more
blind leading the blind
Date: 2011-02-08 23:10:30
Consumers want to find new sources of information instead of those with expertise. Companies lose control over consumers and over the information flow. People turned their back on experts and...
Read more
sustainable quality of life
Date: 2011-02-08 23:09:00
After the recession consumers still want to sustain their standard of living. They reject obscure and vague promises, advantages and brands. Consumers set reachable purposes and look for more down-to-earth...
Read more
Packaging units shrank on the frozen product market
Date: 2011-02-08 19:47:08
Due to last year’s unfavourable weather there is a product shortage on the market of frozen fruits and vegetables all over the world. Prices elevated on the domestic market too,...
Read more
socio/control
Date: 2011-02-08 18:52:19
Society’s social control – that is how we can sum up this trend in short. Consumers are forming communities to force companies to become transparent and socially responsible. They use...
Read more
skeletonising
Date: 2011-02-08 18:51:34
We have just started recovering from the recession and a new kind of asceticism controls our attitude. Producers have to return to the basic competences and get rid of unnecessary...
Read more
business out of zero
Date: 2011-02-08 18:50:49
With the help of the Internet it is possible to start prospering businesses as sources, ideas and know how are obtainable by anybody free of charge. A good idea or...
Read more
Out of rock bottom
Date: 2011-02-08 18:49:06
Retail volume sales were down 2.7 percent in the first ten months of 2010. According to the latest data by KSH, the volume of sales in October was at the...
Read more
Alcoholic beverage and tobacco product prices increased above the average
Date: 2011-02-08 18:48:04
In 2010 consumer prices were up by 4.9 percent on average, compared with 2009. Prices of ‘other products’ were up the most, by 8.8 percent, alcoholic beverages and tobacco products...
Read more
Romania is on top of the EU’s inflation ranking
Date: 2011-02-08 18:47:08
In November 2010 in the EU-27 consumer prices were 2.3 percent higher on average, compared to prices in November 2009. The biggest price increase was measured in Romania (7.7 percent)...
Read more
Sharp increase in the turnover of Polish shops
Date: 2011-02-08 18:46:08
According to a quick estimate by Eurostat, the volume of retail sales grew in October 2010: by 1.8 percent both in the EU-27 and in the eurozone, compared to the...
Read more
Export drove industrial prices up
Date: 2011-02-08 18:45:12
Domestic industrial sales prices were 1.2 percent higher in November 2010 than in the previous month. If compared with November 2009, they were 10.8 percent higher. Industrial export sales prices...
Read more
