Company and Personal News
When competitors use price to attack
Date: 2007-04-25 08:00:00
Manufacturers of brands are ever more frequently faced with competition which uses low prices. Most of them are forced to review their price strategy as a result of a challenge...
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Still in pessimistic mood
Date: 2007-04-25 08:00:00
According to the latest survey prepared for K&H Bank, the confidence index of the small and medium enterprise sector rose from –61 points to – 53 points recently. K&H Bank...
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Compact preservatives are for young people as well
Date: 2007-04-25 08:00:00
Sometimes modern convenience products serve to preserve traditions. Making jam, or preserving fruits at home would probably disappear from kitchens if such processes could not be completed much faster than...
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Market share of more expensive nectars and juices growing
Date: 2007-04-25 08:00:00
While HoReCaA sales of fruit and vegetable juices fell by 4 per cent in terms in volume, the same grew by 3 per cent in terms of value between December...
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Austrian food tour
Date: 2007-04-25 08:00:00
Austrian Food Weeks were held in Interspar, Kaiser’s and Spar stores for the fourth time between 8-22. March this year, as well as in Cora hyper markets between 11. April...
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Razor blades disposed of, sales growing
Date: 2007-04-25 08:00:00
According to the Retail index of Nielsen, the market of shaving products is expanding. The number of razor blades and disposable razors sold in 2006 was over 50 million with...
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Bakery products showing biggest price rise
Date: 2007-04-25 08:00:00
Food prices were 9 per cent higher on average in March than a year before. Prices of bakery products rose by net 4,8 per cent compared to February. The prices...
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Kylie Minogue Darling
Date: 2007-04-25 08:00:00
The film symbolises everything represented by Kylie Minogue and her first fragrance. It shows us that apart from being an international star, Kylie is also a sophisticated and sensual woman...
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Purchasing without touchnig
Date: 2007-04-25 08:00:00
The first touch-free purchase in the European McDonald’s chain was completed at the end of March, using OneSmart MasterCard® PayPass™ technology and card. PayPass™ cards are issued by the Swiss...
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Slogans for shaving: convenience, skin care, design
Date: 2007-04-25 08:00:00
Continuous innovation has left its mark in the market of shaving products. Shaving foam is losing its appeal, after shave lotions are no longer all about masculine fragrance, while razors...
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Turkey market: recession not as bad as expected
Date: 2007-04-25 08:00:00
Production of turkey meat in the EU declined by only 3,5 per cent last year, though 5,5 per cent was expected by experts. According to a forecast by USDA, the...
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Douwe Egberts
Date: 2007-04-25 08:00:00
Everybody has a playful side. Play and win with Douwe Egberts Karaván coffee! Agency: BBDO Budapest Zrt. Customer: Sara Lee Hungary Zrt. Product: Douwe Egberts Karaván Apperance: RTL Klub, Viasat...
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In house health program
Date: 2007-04-25 08:00:00
As a part of its “Testébresztő” project, supporting amateur sports activities, Coca-Cola Beverages (Magyarország) Kft. has worked out a health improvement program for its own employees as well to assist...
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The Netherlands
Date: 2007-04-25 08:00:00
The Netherlands is our third biggest supplier of agricultural products. Our exports to the Netherlands grew by 2,6 per cent in 2006, to EUR 150 million. Exports of corn increased...
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Objective: to follow contours perfectly
Date: 2007-04-25 08:00:00
Convenience is the most important requirement in the HUF 1,5 billion market of electric razors. The primary objective during development is to allow a perfect shave even in places which...
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Waiting for interest rates to fall
Date: 2007-04-25 08:00:00
According to a forecast by GKI Gazdaságkutató ZRt made with the co-operation of Erste Bank, the objectives of the convergence program for this year are almost certainly going to be...
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Scooby-Doo
Date: 2007-04-25 08:00:00
The children’s favourite Scooby-Doo, goes through exciting adventures in the cartoon serial. From now on, children will be able to accompany him on his adventures. Stickers can be collected from...
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Mirbest opening new warehouse
Date: 2007-04-25 08:00:00
Mirbest Group opened its new warehouse in Biatorbágy on 21. March. The group was established by nine Hungarian wholesale businesses in 2003 to compensate for the effects of market concentration...
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Drugstores selling largest quantity of insecticides
Date: 2007-04-25 08:00:00
According to the retail index of Nielsen, the market of insecticides expanded last year. Sales grew by 15 per cent in terms of volume, while by 6 per cent in...
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Foreigners staying longer
Date: 2007-04-25 08:00:00
The total number of nights spent by foreign and domestic visitors at commercial places of accommodation in the first two months of the year grew by 5 per cent compared...
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Libero Up&Go
Date: 2007-04-25 08:00:00
It’s natural to be wet, it takes Libero to be dry. Agency: DDB Budapest Reklámügynökség Customer: SCA Hygiene Products Kft. Product: Libero Up&Go Bugyipelenka Apperance: RTL Klub, Viasat 3 Period:...
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First Borsodi graduates
Date: 2007-04-25 08:00:00
The first graduates of Borsodi Business Academy received their diplomas in The Adult Education and Regional Institute of Miskolc University, on 13. April. Borsodi Sörgyár Zrt. and Miskolc University established...
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Electricity is the future in fighting insects
Date: 2007-04-25 08:00:00
This is an FMCG category , where global warming has a positive effect. The warmer the weather gets, the more insects we have to fight. Aerosols still account for half...
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Promotional leaflets: improving quality and content
Date: 2007-04-25 08:00:00
According to the findings published in GfK Leaflet Monitor, the market of promotional leaflets published regularly by retail chains has seen substantial development. The number of such publications is growing...
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