Company and Personal News
POPAI special award: Kitchen of Fresh Ideas Multibrand Program 2008 – Unilever–Interspar co-operation
Date: 2009-08-27 08:00:00
Enhancing customer loyalty is a priority for both Interspar and Unilever , which has resulted in the creation of the Fresh Ideas Multibrand Program intended to promote the everyday use...
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Dreher surveyed consumers of alcoholic drinks
Date: 2009-08-27 08:00:00
Nearly 5,000 adults filled-in Dreher’s on-line questionnaire at www.alkohol.info.hu, as part of the company’s Responsible Drinking Programme. 78 percent judged drunk driving the biggest problem, 70 percent marked violence and...
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New brand manager in the Bonbonetti team
Date: 2009-08-27 08:00:00
From 1 July 2009, Lilla Nádaskay Soósné is the new brand manager of the tibi chocolate brand. She is in charge of the brand strategy of tibi....
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Flying their own flags, Part 2
Date: 2009-08-27 08:00:00
Wine is not a characteristic element in the system of private label products, but Tesco pays special attention to shaping this product selection. The chain’s Hungarian experts select Hungarian private...
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Stable companies strengthen further on the promotional gift market
Date: 2009-08-27 08:00:00
When the crisis hit us, some predicted the collapse of the advertising market, saying that it would be the first sector where companies would start to economise. Others expected an...
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Main prize: Nagykáta, Korpusz CBA, Korpusz Taberna Kft.
Date: 2009-08-27 08:00:00
This 600 m² store is the biggest and newest of 5 CBA shops nearby. At the moment István Török supervises the work of 18 employees and 4 apprentices. Despite the...
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Trade magazin special award: Profi Birthday prize game – „That was professional, Klárika!”
Date: 2009-08-27 08:00:00
Top promotions are accompanied by several prize games each year in the Profi discount chain. The Birthday campaign in September 2008 was special, as it was supported by the Balázs-Korda...
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Bartender competition in Siófok
Date: 2009-08-27 08:00:00
Hungary’s best bartenders were competing at the 5th Bols competition in Siófok on 29 June. Miklós Járfás won the classic category and Roland Urbán finished first in the Flair category....
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New sales director at SáGa Foods
Date: 2009-08-27 08:00:00
From 10 August 2009, Csaba Vajdahunyadi (45) leads the SáGa sales team. After earning an MBA degree, he started at Procter&Gamble in 1992 and later worked as sales director at...
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Sliced and whole salami, flavouring – in-store sales are stable
Date: 2009-08-27 08:00:00
In terms of value, sausage and salami retail sales grew in parallel with all meat products in thee July 2008-June 2009 period, compared to the same period a year before....
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Printing companies and packaging
Date: 2009-08-27 08:00:00
There are still great differences between Western Europe and Hungary concerning printing services for packaging. – On the domestic market, it is mostly small ”garage” companies offering printing services to...
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SIÓ Prémium PET
Date: 2009-08-27 08:00:00
The well-known, succulent juices and nectars in the SIÓ Prémium product line are now available in aseptic PET bottles....
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Brand value measured
Date: 2009-08-27 08:00:00
Just like in nearly 90 other countries, from this year Superbrand’s market research partner in Hungary is Nielsen. Judit Tóth Szalókyné informs us about this cooperation and brand values. –...
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Schoolbags from SIÓ-ECKES
Date: 2009-08-27 08:00:00
As the result of the Thank you, SIÓ! Schoolbag Program, in August new schoolbags arrive at 126 primary schools for 1,200 pupils. – Our task was difficult, since almost 200...
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Tesco’s own radio station launched in their stores
Date: 2009-08-27 08:00:00
Using Mood Media’s concept Tesco launched its new, private satellite radio station in Hungarian stores. The new radio offers Tesco the chance to broadcast music, its own messages and advertisements....
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Deli counter meat product sales are revitalising
Date: 2009-08-27 08:00:00
Despite lobbying by the Hungarian Meat Industry Federation, meat products were not included on the list of products with a reduced VAT. Although the 5 percent increase is not catastrophic...
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Platán étterem
Date: 2009-08-27 08:00:00
Platán restaurant in Tata is a premium, but not elitist place created by an „all stars” team. László Jakabffy has been responsible for the design while Sándor Facsar is in...
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Tchibo Espresso Sizilianer Art, Tchibo Espresso Mailänder Art
Date: 2009-08-27 08:00:00
Whole bean coffee for the lovers of special espressos and unique coffees....
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Superbrands makes you more attractive
Date: 2009-08-27 08:00:00
Superbrands, present in Hungary for 6 years, is the only system that awards brand value in our country. It is the world’s biggest program of this kind that covers 82...
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Award winning STI-displays
Date: 2009-08-27 08:00:00
STI’s two display solutions won the POPAI prize in Poland. Scrabble won in the ”everyday use” category with an island type solution, while the Lübbe suitcase finished first in the...
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Sara Lee’s new managing director
Date: 2009-08-27 08:00:00
As of 1 August 2009, Carolina Schulten replaces president-CEO Dr. Tibor Seres in the managing director’s seat of Sara Lee’s Hungarian coffee and tea division. Carolina Schulten has worked for...
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Less sausage and salami sold in the first four months
Date: 2009-08-27 08:00:00
Gfk Hungária’s data indicate that Hungarian households purchased less sausage and salami than a year ago. In the first four months of 2009 sausage sales went down by 7 percent,...
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Price increase lowest in the food industry
Date: 2009-08-27 08:00:00
In comparison with the previous month, domestic industrial sales prices increased by 0.9 percent in June; compared with June 2008 they grew by 2.1 percent. KSH’s report reveals that in...
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SOLE Flört joghurt és puding multipack 4×150 g
Date: 2009-08-27 08:00:00
Pudding, fruit and layered yoghurts in the Sole Flört product line are now available in multipacks....
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Vanish helps with money and clothes
Date: 2009-08-27 08:00:00
Vanish’s producer Reckitt Benkiser offered HUF 10 to the Hungarian Maltese Charity Service after each Vanish product sold in July. Collecting clothes all around the country is also part of...
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New products from Szentkirályi in the summer
Date: 2009-08-27 08:00:00
From the second part of June Szentkirályi’s flavoured mineral waters re-appear in a mild sparkling format, with a new flavour (grapefruit-lime) added. Their calorie and fruit sugar content are significantly...
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High quality sells better
Date: 2009-08-27 08:00:00
Nielsen Retail Index reveals that lemon juice retail sales grew by 13 percent in terms of value in June 2008-May 2009, compared to the previous period a year before. The...
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Strengthening forint slows down meat imports
Date: 2009-08-27 08:00:00
Agricultural Economics Research Institute (AKI) monitors and regularly publishes the world’s poultry and fruit/vegetable product trends. Their latest report reveals that the price of Hungarian slaughter pigs decreased early July....
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Playboy Energy Drink & Playboy Energy Drink Light
Date: 2009-08-27 08:00:00
Mixed fruit flavoured, carbonated energy drink with a high caffeine content....
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New player on the energy drink market
Date: 2009-08-27 08:00:00
A ”seductive” brand arrived at Hungary: the Playboy energy drink. It has been adapted to European taste and real ginseng, guarana, damiana and shizandra are among its ingredients, informs the...
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