Company and Personal News
We are the most pessimistic
Date: 2007-01-31 08:00:00
Eurochambres has prepared a survey of 78 thousand companies from 27 European countries. While Danish companies proved to be the most optimistic about future prospects, Hungarians were among the most...
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New warehouse for Lekkerland
Date: 2007-01-31 08:00:00
Lekkerland Hungary has moved into its new, 7700 sqm, modern warehouse built in Harbourpark Budapest. New contracts signed with OMV, Lukoil and Jet Conoco made this relocation necessary. The Hungarian...
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Post-Christmas promotions: starting before Christmas
Date: 2007-01-31 08:00:00
Retailers are trying to compensate for the “low season” following the end of year shopping craze with various promotions. Discount sales play a major part in the success of these...
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Global players in the lead
Date: 2007-01-31 08:00:00
A report about changes taking place in the consumer-customer trends of developing countries is published every second year by Pricewaterhouse Coopers. The last issue dealt with changes detected up till...
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Wincanton web site with case studies
Date: 2007-01-31 08:00:00
In addition to comprehensive information, a number of case studies are also available at the new, dynamic, Hungarian web site of Wincanton. These serve to illustrate the applications for the...
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Successful tableware campaign by SPAR
Date: 2007-01-31 08:00:00
Even SPAR experts were astonished by the incredible success of their tableware campaign. The result of the promotion lasting four months was equal to the annual WMF pot consumption of...
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4 new tools in the IMIGe portfolio
Date: 2007-01-31 08:00:00
IMIGe Hungária Kft. introduced four new advertising surfaces in TESCO hyper markets at the end of the year. External glass walls are excellent for brand awareness campaigns and internal walls...
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No more superlatives
Date: 2007-01-31 08:00:00
How can promotions be advertised? Should we emphasises superlatives, or is present Hungarian practice in line with EU guidelines at all? For answers, we turned to dr. Judit Firniksz, of...
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Everything about palinka
Date: 2007-01-31 08:00:00
The renovated museum and shop of Zwack Unicum Nyrt. in Kecskemét was opened half a year ago. Visitors can find out everything there is to know about the past and...
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Metro stores to be remodelled
Date: 2007-01-31 08:00:00
The first remodelled Metro store was opened in Budaörs at the end of last year. All Metro stores will be remodelled in the forthcoming years. As a result of remodelling,...
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Tougher income tax, more lenient special taxes
Date: 2007-01-31 08:00:00
In 2007, a number of allowances related to income tax will disappear. Income tax rates will not change, but the 18 per cent tax base will be HUF 1.7 million...
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Aldi will not stop before 400
Date: 2007-01-31 08:00:00
According to Világgazdaság, Aldi is planning to set up 5 regional logistic centres and 400 stores with an investment of EUR 1,3 billion in Hungary. Their first discount store will...
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Sweeties for our eyes
Date: 2007-01-31 08:00:00
Storck Hungária Kft. is one of the major companies in the sweetie category with the Merci and Toffifee brands. We wanted to find out what special merchandising tools they use...
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Rising, falling and returning
Date: 2007-01-31 08:00:00
Registration tax which was introduced in 2004 to replace consumption tax and compensate for the effects of VAT reductions, turned out to be a Janus-faced tax. Regulations regarding registration tax...
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23 million collected by Reál in two months
Date: 2007-01-31 08:00:00
This is the fourth consecutive year that Reál Hungária Élelmiszer Zrt. has held a two-month promotion for collecting charities. This year, HUF 23 million have been collected for sick children...
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Sweeties have caught up with table chocolate
Date: 2007-01-31 08:00:00
Retail sales of sweeties are growing dynamically. Value has grown by 13 per cent, while volume has increased by 19 per cent in the October 2005 – September 2006 period...
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Digital future
Date: 2007-01-31 08:00:00
The development of IT systems holds many possibilities for retail chains. Modern, self-service technologies are rarely used in our region yet. But changes are coming. We asked Romulus Steinbinder about...
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Kissing tortoises and the environment
Date: 2007-01-31 08:00:00
Germans are less enthusiastic about spontaneity in food stores than other European nations. Though they watch prices, they are more concerned with “more value for the same price”. This is...
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Tesco slowing down in Hungary
Date: 2007-01-31 08:00:00
Tesco Plc has continued to grow dynamically word-wide: an expansion of 17,9 per cent was reported for the third quarter. The Hungarian retail environment was referred to as becoming even...
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Season of seasons
Date: 2007-01-31 08:00:00
According to marketing books, one of the tools that can be used for boosting sales is creating new opportunities for purchasing. The sweets industry seems to be good student. In...
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Something has begun
Date: 2007-01-31 08:00:00
More characteristic shelves, more versatile scales, more attractive refrigerators; Hungarian store furniture is beginning to catch up to Western European standards. This is not only a question of money. Attitude...
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Russ Chapman was right
Date: 2007-01-31 08:00:00
Since sales organisation change constantly, the task is to achieve and maintain a “dynamic balance” where we adopt to market conditions, but also meet internal, corporate expectations. Sales activities should...
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Délhús in merger with PICK
Date: 2007-01-31 08:00:00
Délhús Zrt. merged with PICK Szeged Zrt. On 30. November. The company will continue to operate under the name PICK Szeged Zrt. The company is expected to operate more cost...
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Modern store types dominate
Date: 2007-01-31 08:00:00
The retail trade of frozen products is growing. Sales of meats exceed HUF 12 billion, frozen potato sales are over HUF 3,5 billion, while frozen pizzas represent a market of...
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Dry wines finding their way to the consumer
Date: 2007-01-31 08:00:00
Domestic wine consumption continued to grow last year. Half of the households buy wine occasionally, while 41 per cent never consume wine. Average consumption was 20,1 litres per household in...
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Trade marketing planning: exemplary!
Date: 2007-01-31 08:00:00
Below-the-line promotions are not very common in the meat industry. Sampling is simple and popular but it is questionable, if a cheap product can generate enough sales to cover the...
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Is it worth it?
Date: 2007-01-31 08:00:00
I can only hope that the food scandals of recent weeks will serve as a warning to all players in the food market. They should consider carefully, whether short-term profits...
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