Youthful consumption
According to the findings of a Nielsen survey conducted in 42 countries, the general attitude of society becoming more “youthful” has an effect on consumption. For example, people in their thirties think and behave like twenty year olds used to think and behave in the past. Even the over 60 group is regarded by half of Hungarian adults as middle aged. People live longer and different lifestyles and behaviour are associated with adulthood, middle or old age than in past decades. An interesting finding of the survey is that women have a greater tendency than men to see people in their forties today, as being like people in their thirties used to be in the past.
Related news
Related news
Seven trends shaping in-store marketing and retail design in 2024
Smart brands know that in-store marketing and store design can…
Read more >2024 is a year of challenges for the tobacco industry and retail
Annual tobacco retail sales are expected to have increased in…
Read more >The latest issue of Trade magazine is out now!
The digital version is available with more content once again,…
Read more >