News and articles
NÖM ice coffees
Date: 2011-05-25 02:11:27
Delicious milk drinks in different coffee flavours, made from fresh milk and arabica coffee and pasteurised on high temperature....
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New Joya Fresh
Date: 2011-05-25 02:08:01
New Joya Fresh is unique among soy drinks because it is not made with UHT technology, so it is fresh and tastes creamier and more special....
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Magnum Mini
Date: 2011-05-25 02:04:38
Magnum Mini contains 6 versions in two flavours: 3 Magnum Mini Double Chocolate and 3 Magnum Mini Double Caramel....
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Firsthand retail trends
Date: 2011-05-25 01:59:00
Trade Marketing Club’s last meeting was held on 21 April 2011 in the BKIK building, where participants discussed the latest retail trends. Zsuzsanna Hermann, one of the club’s founders welcomed...
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It is our actions and not our words that define who we are
Date: 2011-05-25 01:56:48
In past decades the majority of companies turned to market researchers if they wanted to understand their customers better. Most of these market researchers surveyed the market with questionnaires and...
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Syoss – the megabrand
Date: 2011-05-25 01:53:00
Henkel launched their Syoss brand in three steps and in the 1 March-30 April 2010 period a large-scale ‘Syoss and New York prize game’ promoted the novelties. In this period,...
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SuperShop – 1 million reasons for shopping!
Date: 2011-05-25 01:51:23
In the 6 April-5 May 2010 period SuperShop started an activity with the involvement of all their partners. They targeted 1.85 million card holders and 80,000 potential new ones, with...
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Fanta – Become a member of the Fanta Team!
Date: 2011-05-25 01:49:54
McCann Erickson and Lauritzen Marketing implemented a programme that targeted teenagers and made use of social media. Teenagers had a chance to learn the Fanta Dance and footages of this...
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Vénusz – A bit of love with every course of the meal
Date: 2011-05-25 01:36:02
Bunge Zrt. commissioned Rafinanz Service with achieving the goal: Lidl enlisting Vénusz cooking oil. Lidl’s face Gianni was the perfect choice for the task and the SMS prize game was...
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Stagnating sales in retail units
Date: 2011-05-25 01:23:03
Retail turnover did not change from January last year, but compared with the previous month sales augmented by 0.7 percent in January 2011. Domestic retail network and mail order companies...
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Growing average wages
Date: 2011-05-25 01:21:45
KSH’s quick report indicates that the gross average wage grew by 3.1 in January-February 2011. Calculating without the family write-off the net average wage was 4.4 percent higher than a...
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Foreign trade is in a peak period
Date: 2011-05-25 01:18:54
KSH reports that Hungary’s foreign trade significantly intensified in terms of volume in January 2011: export was up 21 percent and import grew by 23 percent from last year. However,...
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Life is becoming more costly in the European Union too
Date: 2011-05-25 00:58:02
In February 2011 consumer prices were 2.8 percent higher on average in the EU-27, compared to prices in February 2010. In March the rate of annual inflation was 3.1 percent...
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The Polish retail index is flying high
Date: 2011-05-25 00:46:43
According to a quick estimate by Eurostat, retail sales augmented in January 2011: by 1.9 percent in the EU-27 and by 0.7 percent in the eurozone, compared to the same...
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Record performance by agriculture
Date: 2011-05-25 00:43:18
This February the agricultural production price index broke all previous inflation records with a 47.5 percent performance. KSH’s quick report indicates that vegetable product prices surged by 67.9 percent and...
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Retail and agriculture have entered the danger zone
Date: 2011-05-25 00:41:15
In the first quarter of 2011 the number of insolvency procedures grew by 27 percent. This rate is higher than forecasted and Coface Hungary’s opinion is that it is because...
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Tesco to keep its leading position, Gerry Gray says
Date: 2011-05-24 22:58:33
Tesco wishes to be the best partner of customers, local communities, workmates and deliverers. The company is planning to expand its services and analyze situations in detail in order to...
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OKSZ calls for the reduction of VAT
Date: 2011-05-24 14:00:23
According to the National Trade Association (OKSZ); the higher inflation is the main, that domestic consumption has not followed the growth of GDP in the first-quarter of 2011. The OKSZ...
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Retail still in trouble
Date: 2011-05-24 13:40:36
The retail sales in March shrank, compared to both the previous month, and the same period of last year. The flash report of the Central Statistical Office shows: the new...
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Ranking of competitiveness may improve
Date: 2011-05-24 13:17:02
“According to an international ranking of competitiveness published last week Hungary has a worse ranking than it did this time last year. Even though there is no possibility to face...
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Mastercard: 10 percent of cardholders regularly buy on the Web
Date: 2011-05-24 13:00:30
The Internet usage of MasterCard debit cards grew in a threefold rate over the past year, than the the traditional business card purchases, although the latter is 15 percent higher...
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In Austria, the thermal spa of Hévíz is the favorite
Date: 2011-05-24 12:55:27
Articles are appearing one after anotherin the Austrian media, over the Hungarian baths and wellness hotels. Thanks to the Austrian Wellness Magazine and Medianet business journal, last week, nearly half...
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Law should maximize the hosting fee of the Széchenyi Rest Card
Date: 2011-05-24 12:49:18
According to the President of the Sport and Tourism Committee of the Parliament; law should maximize the hosting fee of the Széchenyi Rest Card in 3 percent. The hosting fee...
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TriGánit plans to restart the preparations of Westend II
Date: 2011-05-24 12:42:59
One of Europe's largest, real estate investment, the majority Hungarian-owned TriGránit plans to restart the preparations of the development of WestEnd II in June 2011 – reports Ingatlan és Befektetés....
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Tesco enters to the community media market
Date: 2011-05-24 12:39:52
Tesco buys the BzzAgent U.S. community media marketing agency for sixty million dollars – reports AdAge, citing sources familiar with the deal. The BzzAgent is a Boston-based startup that specializes...
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Foreign investor can save Cerbona
Date: 2011-05-24 12:30:45
The court ordered the liquidation of Cerbona Inc., last week. Despite this, the company is negotiating with a serious-looking foreign investor. If they manage to conclude an agreement with banks...
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The consumption of cheese specialties is concentrated to Budapest
Date: 2011-05-24 10:35:50
According to Gfk Hungária’s ConsumerScan, the more special a type of cheese is, the more Budapest-centred its consumption is; small towns and villages are strong in processed cheese consumption. Practically...
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