News and articles

Xellent Swiss Vodka

Xellent vodka is distilled in three phases in Willisau, Switzerland. Its basic ingredients are top-quality organic rye and Alpine glacier water of unparalleled purity....

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Tastes in the mirror

Winning the trust of consumers is essential, because a certain part of the press projects a negative image of food products. A good example of this is influential German magazine...

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Tea pavilions and a giant cup in Budapest

The ambassador of tea, Stephen Twining visited Budapest on 7 November. From the second half of November, a Twinings car cruises the streets of Budapest to treat city dwellers with...

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Strawberry Puppy and Honey Bunny

We are in the middle of celebrating the 20th birthday of Hungary’s oldest discount chain. After the Korda-Balázs celebrity duo in 2008, this year the campaign is built around the...

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Orange took back the lead from peach

Fruit juice sale are increasingly concentrated. The 401-2,500 m² channel improved its market share by 3 percentage points to 36 percent in October 2008-September 2009. In total, the market contracted...

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Foreign trade balance improving

In January-August 2009, the volume of foreign trade was 17 percent lower in export and 23 percent lower in import than one year earlier. KSH’s quick report also states that...

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Tibi narancsos-gyömbéres

Once again, tibi surprises consumers with a new seasonal product: ginger-orange cream-filled milk chocolate....

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Milk procurement price: dream and reality

On Sunday evening 250 decision makers from the milk sector gathered to discuss how to cope with the market disturbances caused by over-production. Ake Hantoft, president of Arla told that...

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Café in a capsule

Dolce Gusto has arrived to Hungary. The capsule coffee machine blends Krups technology with NESCAFÉ delight. Capsules are made from the finest ground and roasted Arabica coffee, fermented 1,000 and...

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Riceland’s prize game continues

As part of Riceland’s loyalty programme, from 1 July to 31 December the company had a prize game the first part of which is now over. One lucky buyer took...

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A bit of vitamin for consumers and turnover

The juice category will surely not sleep the winter over, since these vitamin-providing beverages is about to enter the high season. According to Nielsen’s data, juice sales in September 2009...

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Temporary halt among non-alcoholic cold beverages

In the first six months, 10 percent less non-alcoholic cold beverages were bought in Hungary, reveals a joint survey by GfK Hungária and Agrár Európa Tanácsadó Kft. The world market...

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Happy Day

The Happy Day product family introduces two new flavours....

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dm chain develops steadily

In 2008/2009 dm realised a HUF 63.7 billion turnover in Hungary (up 5.46 percent) and opened its 250th shop in October. In September 2009, they started building a new central...

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Fruit adventure in kindergartens with SIÓ VitaTigris

Think healthy! Foundation and SIÓ-ECKES Kft. launched a programme for the little ones. The programme itself fits into the daily skill-developing activities in kindergartens and teaches children about healthy eating...

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The new trend – as nature planned it: fruit juice not from concentrate

More and more people follow the new trend all over the world: they love fresh pressed fruit juices. These juices do not contain preservatives, taste enhancers or additives. But first...

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Austrians trust their good old brands

According to Nielsen Austria, retail turnover growth in food products is losing speed in Austria. Last year food sales augmented by 4.8 percent, largely due to increased prices, but in...

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Bref 3–Aktiv – WC-illatosító és légfrissítő egyben

The innovation is that the perfume emitted by the scent pearls in Bref 3-Aktiv’s third container is in harmony with the scent of the cleaner and air freshener in the...

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Róbert Emmer at Senoble

Róbert Emmer was appointed commercial director of Senoble Hungária Kft. in September. Previously he was domestic sales manager of Saga Foods for 9 years. He will be responsible for managing...

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Kambly celebrates its 100th birthday in Hungary

LifeBrands Kft. is introducing the Kambly biscuit family, market leader in Switzerland, in January 2010. Three generations of family expertise, state of the art technology and 1st-class Swiss ingredients guarantee...

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We remain loyal to fruit juices

The fruit juice market keeps shrinking, with the exception of 100% fruit juice’s volume sales, the segment’s market share improved by 2 percentage points in the first eight months of...

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Price/value ratio and the brand value of products and retail chains put in the limelight

According to David Calhoun, Nielsen’s president/CEO consumers are getting used to changes caused by the crisis. They worry less and try to accommodate to the new situation. Spending habits changed...

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Silan Perfume Essence öblítők – A luxus új illata

New Silan Perfume Essence premium softeners are available in three exclusive long-lasting scents, all of them designed by leading perfume makers....

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Fifth stop of the Balkan Express

On 11-14 November, Agricultural Marketing Centre organised its 5th appearance in South East Europe, namely in Sofia. AMC participated in Interfood, the country’s biggest food event that comprises 6 trade...

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Rio Mare has new distributor

From 1 January 2010, Italian brand RIO MARE will be exclusively distributed by Infood 2000 Kft. of Győr. In cooperation with brand owner Bolton Alimentari, they are going to reintroduce...

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Wine parade according to retail channel at Prowein

3,100 exhibitors from 45 countries, together with 35,000 visitors are forecasted to be present at ProWein in Düsseldorf, on 21-23 March 2010. Since food retail units offer a wine selection...

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The first E-Mail Marketing Report was prepared

90 percent of active Internet users read approved commercial e-mail messages with an interesting subject, but an informal addressing is not always an advantage – reveals the E-Mail Marketing Report...

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Raffaello T14 Csillag

The exclusive look is guaranteed by the eye-catching, Christmas-spirit evoking gift box packaging....

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New qualitative director at GfK

From 15 October, György Becker is the new qualitative director of market research company GfK Hungária. Prior to joining GfK, the 54-year old psychologist worked for TNS Hungary as qualitative...

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News

Tesco is also preparing for the 2012 London Olympic Games. Tesco plans to build more than one non-stop store and many other services on the 4.4 acres area. Thus, it...

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