Company and Personal News
Rexona for Men Quantum aeroszol
Date: 2008-06-27 08:00:00
Rexona for Men with Future ready protection shows us what kind of challanges we will have to face in a high-tech world. The robot turns up the heating to the...
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Food as an investment
Date: 2008-06-27 08:00:00
Even expensive fuel is cheaper than cooking oil today. This is another argument for people who believe that food has become a strategic commodity. Strategic commodities deserve special attention as...
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Record sales for M3 Outlet Center
Date: 2008-06-27 08:00:00
Over 22,000 customers visited the M3 Outlet Center opened on May 17, at the first weekend. Triumph, Columbia, Puma, Gant and Replay are some of the brands represented in the...
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New owner for Interfruct
Date: 2008-06-27 08:00:00
The Interfruct Cash&Carry chain is to be sold by SCD which intends to focus entirely on real estate development in the central European region in the future. Interfruct is to...
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National shop windows
Date: 2008-06-27 08:00:00
Most countries spend a lot of money on marketing support for their food products in foreign markets. Methods are diverse. In some countries, a government organisation is in charge of...
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Positive balance for foreign trade
Date: 2008-06-27 08:00:00
Exports totalled HUF 6,394 in January-April 2008, while imports amounted to HUF 6,309. The volume of export was up by 19 per cent compared to April 2007, while imports grew...
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Increasing promotional spending in the US
Date: 2008-06-27 08:00:00
According to a Nielsen survey conducted in the US, an increasing number of manufacturing enterprises use promotions. Both manufacturers and retailers want promotions to be effective. Both sides regard a...
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Stores opening
Date: 2008-06-27 08:00:00
CBA, Szombathely Open: 3 June Chain: CBA Store space: 2000 m2 SKU: 16 000 Aldi, Gárdony Open: 12 June Chain: Aldi Store space: 1000–1100 m2 SKU: 1085 Aldi, Törökbálint Open:...
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Atradius credit insurance company of the year
Date: 2008-06-27 08:00:00
Atradius Credit Insurance has been awarded the title “Credit insurance company of the year 2008” by World Finance Magazine. Atradius provides reliable and effective services in over 40 countries....
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Széchenyi Card 2 launched
Date: 2008-06-27 08:00:00
The two year Széchenyi Card 2 was launched by KA-VOSZ ZRt in co-operation with its partner banks, Hitelgarancia ZRt, and the Ministry of Economy and Development on 2. June. This...
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Region marketing
Date: 2008-06-27 08:00:00
Not only countries, but regions may also use collective marketing. The Spanish region specialising in agriculture and the food industry, Castillia-Leon is a good example. Many synergies exist between government-level...
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Higher price for livestock as well
Date: 2008-06-27 08:00:00
The prices of agricultural products were up by 38.1 per cent in March 2008, compared to March 2007. The prices of plant products were up by 52 per cent, while...
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New momentum for Update
Date: 2008-06-27 08:00:00
The Update program has reached a level of development where highly organised management, a professional approach and a uniform brand image are needed. In Hungary, seven people die every hour...
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Electronic shelf labels for CBA Premium
Date: 2008-06-27 08:00:00
The first food store equipped with electronic shelf labels in Hungary was opened on 3. June. The time has come for Pricer electronic shelf labels to enter the Hungarian market....
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Animated menu boards in KFC
Date: 2008-06-27 08:00:00
The Király utca KFC is the first one in Hungary to use animated menu boards. Animated menu boards are digital surfaces for displaying brand information in addition to product information....
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Lifestyle magazine by SPAR
Date: 2008-06-27 08:00:00
SPAR launched a lifestyle magazine under the title Harmónia on 22. May. Experts working for SPAR .will provide useful advice for readers on various subjects, including bio food, mineral water,...
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Aperitif a la française celebrating its fifth birthday
Date: 2008-06-27 08:00:00
The event called „Apéritif a la française” started its world tour on 5. June. It is held at the same time in 24 countries and serves to present the full...
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Private labels playing growing role
Date: 2008-06-27 08:00:00
According to data from the ConsumerScan survey of GfK Hungária Piackutató Intézet, the market share of private labels continued to grow in the FMCG market in 2007. In the first...
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Dramatic deterioration in payment morale
Date: 2008-06-27 08:00:00
According to data from Coface, a dramatic deterioration took place in payment morale in the first four months of 2008. The number of non-payments increased by 45 per cent compared...
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Lekkerland continuing it strategy
Date: 2008-06-27 08:00:00
2007 was an exceptionally important year for Lekkerland. Many new agreements have been signed, including one with the leading petrol station chain. Lekkerland revenues doubled in 2007, compared to the...
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Bottled responsibility
Date: 2008-06-27 08:00:00
Corporate social responsibility serves as the basis for not only long term planning and corporate strategy but it is also a criteria for the evaluation of management performance in Coca-Cola...
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An efficient foreign legion
Date: 2008-06-27 08:00:00
Many people believe that the only purpose of import is to flood our stores with cheap products. However, appropriate quality products are often simply not available in the domestic market....
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Traditional stores till strong in Poland
Date: 2008-06-27 08:00:00
Though the number of hyper markets is growing in Poland, their market share is shrinking. At the same time, supermarkets and discount stores have increased their market share. Traditional stores...
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Party in the underground
Date: 2008-06-27 08:00:00
The first Coke zero party held in a Budapest underground station took place on 17. May. The DJ-s were Lucca and Pete Tong....
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Bio – our health and that of our kids
Date: 2008-06-27 08:00:00
The increasing popularity of bio food is a result of the two most important trends of our decade: health and wellness. This is one of the conclusions of the global...
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Adapting to local conditions
Date: 2008-06-27 08:00:00
According to an analysis prepared by the Budapest Chamber of Commerce and industry (BKIK) last year, the general marketing of multinational companies is prevalent in Hungary. Advertisements lack local features...
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Where is the Hungarian retail sector heading?
Date: 2008-06-27 08:00:00
A study has been prepared about the future prospects of the Hungarian retail sector by the consultants of PricewaterhouseCoopers and the students of Corvinus University. It is foreseen as a...
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New player in the market of digital advertising
Date: 2008-06-27 08:00:00
A new company is to enter the Hungarian indoor market. Infirio Kft. intends to provide digital signage services targeted at the 18-29 age group. 200 large digital displays will be...
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Good egg for SPAR
Date: 2008-06-27 08:00:00
Spar Magyarország Kft. has been awarded a Good Egg Award in recognition of its efforts related to the prevention of cruelty to animals. This recognition is based on a survey...
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