Company and Personal News

My neighbour is a brewery

„My neighbour is a brewery” is the title of the program serving as a framework for co-operation between Borsodi Sörgyár Zrt. and its environment, presented by Derek Hopkins CEO. The...

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NESPRESSO coffee machines in retail chains

In addition to the showroom in Andrássy út, the full range of NESPRESSO coffee machines has also been available in Saturn and Media Markt stores since June. Nine Budapest stores...

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Question:

Almost a year has passed since INBÉ (RDA) labelling was introduced by Danone Kft together with 7 other companies in Hungary. I would like to hear a few words from...

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Shanghai

Regarding business, Shanghai enjoys far more significance the Beijing. The city was opened to foreign merchants in 1842 following the first opium war. Population reached 1 million by 1900. After...

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Whole Foods Market in Europe as well

Excellent quality bio foods produced without chemicals and additives are sold by the Whole Foods Market chain. It not only supports local farmers but benefits those of the third world...

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Hungarian regional director for Bonduelle

Miklós Ostermayer (42) was appointed the Central-Eastern European regional director of BONDUELLE in June. He is the first Hungarian professional to reach such a position in the market leading French...

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Revolution in self service

According to a 2008 survey conducted by BuzzBack Market Research for NCR Corporation about consumer attitudes towards self service solutions, 67 per cent of French, German, Italian, Spanish and English...

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Answer:

Feedback from consumers has been positive so far. We’ll soon have detailed data about the effects of the introduction of INBÉ labels, from two different sources. Conscious consumers appreciate RDA...

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Price of swine also rising

Trends in the world markets of meat and poultry are monitored regularly by the Agricultural Business Research Institute (AKI). Data from the Market Price Information System (PÁIR) of KSH and...

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Eckes-Granini believing in strong local brands

Thomas Hinderer, chairman of the board from the Eckes-Granini group visited Hungary in May. He discussed the international trends in the market of soft drinks with us in Siófok. –...

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Pöttyös retro

A virus movie made by TotalCar has been used in the Pöttyös promotional campaign launched on 17. March. The movie focuses on a retro car restored by EastBlock....

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IBM fights queues

IBM has launched a self service cash register system under the name “Anyplace Checkout”. Customers use hand scanners to read bar codes when products are placed in the shopping cart...

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Energy drinks still going strong

Retail sales of energy and sport drinks totalled HUF 8,3 billion in 2007. This category is among those producing the biggest expansion. Retail sales increased by 60 per cent in...

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Little change in the tourist package

According to KSH data, shopping accounted for over half of the amount spent by visitors coming to Hungary for only one day in the first quarter of 2008. Accommodation and...

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Are we good, or are we well?

There is a lot of resemblance between business and competitive sport. Results can be measured objectively in both. You can tell right away who is successful and who isn’t. Another...

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New image for Kométa

Kométa is to get a new image and packaging this year. Their logo has also become more dynamic and modern. Their new slogan is: „flavour is the passion we share”....

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First Marché opened in Hungary

The first unit to be operated jointly by Marché International and MOL was opened on 26. May, near Mosonmagyaróvár. This step is part of the MOL strategy aimed at expanding...

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Energy replenishment an everyday need

Apart form a general boom in the market of energy drinks, quality is becoming increasingly preferred. The expansion of private labels has slowed down and though the position of tutti-frutti...

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Real incomes rising in competitive sector

According to a forecast by GKI Gazdaságkutató Zrt prepared with the cooperation of Erste Bank, data from the first quarter of the year seems to confirm expectations that economic growth...

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Product for the occasion

One of the key words in retail is “occasion”. The nature of the product to be purchased often determines which store is visited by the customer. Occasions like Christmas, seasons...

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New chairman for ÉFOSZ

Éder Tamás, a director of Bonitas 2002 Kft. was elected the new chairman of ÉFOSZ at the assembly held on 24. April The former chairman, Dr. Péter Futó has become...

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Apenta against drugs

A number of Marathons totalling 2,100 kilometres have been sponsored by Apenta in April and May. These events were intended to increase social awareness of drug related problems....

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Most popular biscuits: sweet and smooth

Sweet biscuits have become increasingly popular in recent years. Retail sales increased by 11 per cent in terms of value in the April 2007-March 2008 period, compared to the previous...

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Fewer visitors in transit

The number of visitors staying for only one day was 3 per cent down in the first quarter of 2008, compared to the same period in 2007. The number of...

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Packaging in three steps – part 2: The letter

This is something we had to learn. We had about 5,000 years to learn. Even private labels have developed typographic characteristics specific to their category now, which is good if...

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Another award for Milli

According to a survey conducted by Reader’s Digest, Milli has qualified for the reliable European Brand award again in the dairy products category. This is the fourth year that the...

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IT project for Rossmann

Rossmann Magyarország Kft has installed an IT system composed of Cisco equipment in its 150 stores. This allows telecommunication costs to be cut from HUF 50,000 per month per store...

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Biscuits doing well in spite of their price

Demand for biscuits has not dropped in spite of rising average price. Latest products fit well into healthy diets and biscuits have become a strategic product for discount stores. According...

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More money spent in Hungary by foreigners

The number of foreign visitors in Hungary was 7.6 million in the first quarter of 2008, which represents an increase of one per cent. Foreigners spent a total of 16...

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Coke Zero

Tongues in the movie titled Liar can only rely on taste in the absence of other senses. The eye can only rely on sight. The tongues want to persuade the...

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