News and articles

An empire of the senses

By Digital POP we mean all those modern technology solutions which use some kind of device to influence the buying process. Trade magazin and Magyar Telekom and its now Origo-owned...

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Syoss hajformázó termékek

Professional hair styling at an incredibly favourable price. Agency: BBDO Budapest Customer: Henkel Magyarország Kft. Product: Syoss hajformázó termékek Apperance: RTL, TV2 és kábelcsatornák Period: February–March...

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Environmental, economic and moral issues in Berlin

Besides the 400,000 visitors and 12,000 exhibitors, there was another record for the 75th Grüne Woche: agricultural politics was more important than ever before. The ministers of agriculture from 46...

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RAUCH opted for new agency

RAUCH Hungária Kft. chose a new creative agency: Grey Advertising won the two-round invitational tender. Grey Budapest prepares and manages RAUCH’s complete ATL and BTL activities from February 2010. According...

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New trade fairs in Düsseldorf in 2010

Messe Düsseldorf GmbH will organise two brand new trade fairs this year: with the international glass production, processing and product fair Glasstec they will hold Solarpeq, a solar production equipment...

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Energy drinks are getting stronger in small shops too

Nielsen’s data indicate that the ‘crisis mood’ does not have an impact on energy drinks yet. The category changed significantly in the past 2-3 years, the dominance of premium brands...

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Foreign debt is shrinking

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, the Hungarian economy will stagnate in 2010. Depending on the economic policy of the next government, budget deficit will...

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POS-002

In January 2010 POS Media Europe’s offices, present in 7 countries, ran nearly 100 campaigns. After the Christmas rush companies took a break, preparing for the next campaign efforts. This...

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FMCG-Ball

The second ball for the FMCG sector organised by Trade magazin and Lánchíd Klub was attended our guests on 27 February. We invite you to the third FMCG-Ball next year...

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GKI: returning confidence, increasing business cycle

In March, the GKI Sentiment Index was close, the consumer confidence index was even higher than the last pre-crisis level, which was in September 2008. According to the survey of...

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Shortage in the coffee market

Over the next few years, the shortage can increase in the coffee markets of the world, because the production is not keeping pace with the growth of consumption. According to...

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China hardens

According to Chinese opinions; that will result in serious consequences, if the United States would restrict the import of products and services of Asian countries in America, referring to the...

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New Executive Director at Danone

From the 16th of March, a new Executive Director took over the management of the Danone Dairy Production and Distribution Ltd. The Italian expert, Paolo Maria Tafuri (49) arrived with...

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Cooking-oil scandal in China

New food scandal bursted out in China: The authorities highlighted that at least ten per cent of the cooking oils are produced illegally, and the oil contains highly toxic aflatoxins....

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DREHER 24 Everest Expedition: To the summit

Klein Dávid and Várkonyi László aim to reach the summit of the Mount Everest without the help of oxygen supply and sherpas, in the scope of the Dreher 24 Everest...

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McDonald's for sustainable growth

McDonald's has been seeking for years to use less and less natural resources in its restaurants. Thanks to the company's energy conservation program, the water usage significantly decreased, despite the...

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Plant credibility shutdown required from Bajnai

Májer János, Tokaj’s independent mayor sent an open letter to Prime Minister Gordon Bajnai, over the shutdown of public credibility of the straw-fired power plant, planned to build in Szerencs,...

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Easter chocolates: Most favourites are the egg and the bunny

The retail turnover growth of Easter confectionery came to a halt last year. According to Nielsen Retail Index; during the holiday period of 2009, a 1 percent decrease occured in...

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The pálinka industry developed much in the past decade

The domestic pálinka industry was successful last year. 600 thousand hektoliters of distillate was produced in the distilleries, but there is no too much money for marketing – said Panyik...

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Recycling saves 17 thousand hectares of forest in one year

In the last year, in the Member States of the European Union, 350 thousand tons, more than 13 billion beverage cartboards were selectively recovered; 33 pieces from 100 milk and...

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Pepsi withdraws its sugary soft drinks from the schools

PepsiCo.having regard to the success of its similar American programs and continues to withdraw its sugary soft drinks from the schools all around the world. The world's number two soft...

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Majority of the firms in the Czech Republic are domestic-owned

Nearly 57 percent of the 2.1 billion crowns capital of the companies in theCzech Republic is in the hands of Czech-owned companies – reports Čekija. The largest foreign shareholders are...

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Coca-Cola expands in Russia

The world's largest soft drinks producer, Coca-Cola wants to buy the Russian OAO Nidan Juices company, in order to strengthen its presence in the country. Nidan is owned by a...

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Kraft explaining in the British parliament

On Tuesday, the British House of Commons, summoned the CEO of Kraft, to give an explnation; why they had to close Cadbury’s somerdale plant, despite they promised not to close...

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The METRO Group is optimistic

METRO Group will continue on its profitable growth course and thus expand its position as one of the leading international retail groups over the next few years. METRO Group maintains...

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International Spirits Competition: Zimek is the Hungarian (national) winner

Hungarians achieved the 3rd place at the Destillata 2010 International Spirits Competition, in Vienna, among 15 countries with 77 medals. The most effective National winner became Zimek Manufactory, with 11...

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Unlawful entry in the Tokaj-case

The European Commission's infringement procedure caused the Hungarian-Slovak wine struggle – states Tabajdi Csaba EU representative, who call on the European Commission to clarify the offending state. The European Commission...

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Capsule coffee instead espresso

The number of espresso coffee machines, sold over the last few years has continued to decline in Hungary, while the number of coffee capsule machines are increasing – said the...

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SMEs are successful in export

According to the survey of the Kopint Research Foundation; The export was the main reason for the success of the small and medium-sized enterprises (SMEs), between 2003 and 2007. The...

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