Company and Personal News
Kinder Hűtött Finomságok
Date: 2009-02-05 08:00:00
The advertising spot made for Kinder Hűtött Finomságok focuses on the essence: it shows us that packaging has value because it can be exchanged for gifts. Agency: Consulting Kft./Well Reklámügynökség...
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Maspex Olympos taking over Plusssz
Date: 2009-02-05 08:00:00
From January 2009, Maspex Olympos Kft has taken over distribution activities of the Plusssz brand from VitaPlus Kft. The Plussz brand is owned by the Maspex Wadowice group which is...
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For rubbing as well as drinking
Date: 2009-02-05 08:00:00
The „Vizek krémje“ collection is intended by Szentkirályi to enhance its position in the beauty market. The hand cream and body lotion developed jointly with EVM Zrt and launched in...
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Specialised washing products – drugstores are strong
Date: 2009-02-05 08:00:00
According to data from the GfK Hungária ConsumerScan, sales of universal washing powders were down in the first nine months of 2008, while sales of specialised products grew. The market...
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Event organisers as creative agencies
Date: 2009-02-05 08:00:00
Many clients already regard events as an integral part of communication strategy, and the capacity for event marketing or the existence of a specialised partner is a major consideration in...
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Aastra expanding in the region
Date: 2009-02-05 08:00:00
In December 2008, an independent subsidiary was formed in Austria and a representative office opened in Hungary by Aastra Technologies Ltd. The Canadian company is present in 100 countries, offering...
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Help from Tesco for people in need
Date: 2009-02-05 08:00:00
A substantial quantity of clothing was distributed by Tesco through several charitable and social organisations in December. A total of 150 palettes of clothing worth HUF 60 million was donated...
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Softeners over HUF 13 billion per year
Date: 2009-02-05 08:00:00
Softeners are the sixth biggest category among the 60 chemical categories monitored by Nielsen with total sales of HUF 13 billion in the November 2007-October 2008 period. This category is...
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Turkeys in decline
Date: 2009-02-05 08:00:00
World trends in the market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Data from the market price information system of KSH and AKI (PÁIR)...
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Who is who?
Date: 2009-02-05 08:00:00
Peter Linzbach: Following a long period spent with the Otto group, he joined Metro eleven years ago as the purchasing director of the Cash&Carry sector. He has been working in...
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Award for Monarchia-marketing
Date: 2009-02-05 08:00:00
Monarchia Winery located in Eger was awarded the Wine Marketing Prize 2008, while the Eger Wine Region Foundation received an award for collective marketing, based on the decision made by...
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Solvency of German companies deteriorating
Date: 2009-02-05 08:00:00
Germany has been placed on a negative watch list by Coface. Payment morale and solvency has deteriorated in Germany. Default in payment is quite rare in Germany and is often...
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Little loyalty, many promotions for softeners
Date: 2009-02-05 08:00:00
Softeners are one of the categories where promotions were most frequent in 2008. According to data from MEMRB, the Hungarian market of HUF 16 billion is dominated by three major...
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Growth unstoppable in Romania
Date: 2009-02-05 08:00:00
According to an Eurostat estimate, retail sales showed an average drop of 0.8 percent in the EU-27 countries in October 2008, compared to 2007. Retail sales showed outstanding growth (9.4...
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Munich no match for the Amsterdam PLMA yet
Date: 2009-02-05 08:00:00
Several events are organised by the Private Label Manufacturers Association every year where manufacturers get an opportunity to do business with retail chains. Among these, the exhibition held in Amsterdam...
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New generation of self-service cash registers
Date: 2009-02-05 08:00:00
A new generation of self-service cash register solutions is to be introduced in the Hungarian market by NCR. The improved NCR SelfServ™ Checkout offers faster and more convenient solutions than...
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Fewer people buying larger quantity of softeners
Date: 2009-02-05 08:00:00
According to ConsumerScan data by GfK Hungária, the number of households buying softeners in the first nine months of 2008 was down slightly compared to the preceding year, but the...
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Expectations reaching lowest point ever
Date: 2009-02-05 08:00:00
According to a survey conducted by GKI Gazdaságkutató Zrt., both business and consumer expectations continued to drop in December, but the rate of decline slowed down. Retailers did not expect...
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Nutritional values increasingly influencing shopping decisions
Date: 2009-02-05 08:00:00
A survey has been conducted in six EU member states including Hungary about health conscious shopping decisions. A number of positive changes in Hungarian consumer habits have been detected. The...
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Zwack Hírős Kecskeméti product line
Date: 2009-02-05 08:00:00
Zwack Kecskeméti Pálinka Manufaktúra has launched its Hírős Kecskeméti product line recently, with Hírős Kecskeméti Barackpálinka in new packaging as the “flagship”. Hírős Kecskeméti products are based on 200 year...
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Stagnation at best expected for the food sector in 2009
Date: 2009-02-05 08:00:00
The financial crisis has come at a bad moment for the food sector. A shortage of financing has occurred promptly, but the government hopes to keep the sector moving by...
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Bako Hungária in the course of expansion
Date: 2009-02-05 08:00:00
In March 2008, we reported that András Köves, former sales director of Bunge was appointed the new managing director of Bako Hungária. We asked him about the developments of the...
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Balance of foreign trade rocking
Date: 2009-02-05 08:00:00
The volume of export was down by 7 percent, while import was down by 6 percent in October 2008., compared to the same month in 2007. Export in the January-October...
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2008 Mecénás Nap award for Stella Artois
Date: 2009-02-05 08:00:00
Stella Artois was awarded the Summa Artium Projekt prize last November for exemplary co-operation with the Museum of Fine Arts in their ‘Múzeum + “ program. Special glasses decorated with...
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Financial prospects for 2009
Date: 2009-02-05 08:00:00
Financial prospects for 2009 are certainly worse than we had believed before October, when the danger of national bankruptcy was imminent. There is however, so much uncertainty that we should...
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Bonbonetti Kft. – about the year 2008
Date: 2009-02-05 08:00:00
Bonbonetti Ltd is the largest capacity and longest tradition confectionery manufacturing company in Hungary. Bonbonetti has stabilized its market situation and managed to grow continuously in last 4 years, achieving...
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Spa-hotels most popular
Date: 2009-02-05 08:00:00
The number of nights spent by guests in commercial places of accommodation was down by 1 percent in the January-November 2008 period, compared to 2007. Revenues were down by 0.5...
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Human size educational campaign
Date: 2009-02-05 08:00:00
On 1. December, the International AIDS Day, a human size condom was carried around in Budapest streets to remind people of the dangers of HIV infection. This campaign was also...
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