The thing to be learned,…

… is that we cannot be universal geniuses. We cannot speak to everybody, because we have only 3 seconds to astound people. I have selected six products from 2008, which I regard as true brands, members of an elite club with constantly shrinking membership. The following brands are doing everything in their power to avoid ending up like dinos. Hey-Ho… authentic: It does not want to look like something it is not. It is excellent quality for us, the Hungarian masses. • Vénusz… splendid: What this label is saying is not that they know how to make cooking oil, but that they know a lot about ladies. • Vilmos… innovative: From the retro drink of the 1970’s, it has turned into an essential element of urban gastronomic culture, finding a new target group and successfully seducing it. • Maximilian… generous: It has been targeted at a small group for which “quality “and “Hungarian” both matter. The name Zwack Maximilian Tokaji says a lot to them. • Medve… fresh: They have decided to modernise when customers were perfectly satisfied with the existing product. But this is how progress works. • Olympos 100% citrom… utmost: One of the smallest shelves in the FMCG business. It has no competitor apart from itself. The biggest challenge is to live up to its own standards, like swimming a record in an empty swimming pool.