Company and Personal News
Wellness with Gyulai
Date: 2007-08-29 08:00:00
Gyulai Húskombinát Zrt. begins a three month campaign on 1. July under the title “Favourite of generations”. The main prize to be won is a wellness weekend in Gyula....
Read more
Make-up – with good advice
Date: 2007-08-29 08:00:00
The trade marketing of make up products has been focusing on colour harmony and advice for the past year. The significance of POS is expected to continue growing, while display...
Read more
Reduction in food sales
Date: 2007-08-29 08:00:00
According to KSH data, the total value of retail sales was HUF 1777 billion for the first four months of 2007. Food sales accounted for 51,1 per cent of total...
Read more
World-wide leader
Date: 2007-08-29 08:00:00
Pepsi has always been receptive to consumer needs, which allowed it detect changes in these needs, namely the increase in the popularity of functional and carbon-free soft drinks in time....
Read more
President from Szolnok
Date: 2007-08-29 08:00:00
The recent shareholders’ meeting of Co-op Hungary Zrt. held on 24. May brought major changes. Pál Bartus president and CEO retired and 51 year old Lajos Csepeli, CEO of Coop...
Read more
New refrigerated warehouse for Mórakert
Date: 2007-08-29 08:00:00
A 4550 square meter refrigerated warehouse was opened in Mórahalom, during the shareholders’ meeting of Mórakert, held in May. The Post Harvest Centrum allows processing of vegetables and fruits using...
Read more
Increasingly specialised hair care – bigger challenge for marketing
Date: 2007-08-29 08:00:00
Buying a shampoo is no longer a simple task. The increasing number of products in this category pose a major challenge for marketing professionals. More shine is an advantage emphasised...
Read more
Potato price on the peak
Date: 2007-08-29 08:00:00
The price of agricultural produce grew by 8,1 per cent in January-May, compared to the same period last year. The price of products made from plants increased by 14,2 per...
Read more
Hungarian consumers changing
Date: 2007-08-29 08:00:00
Hungarian consumers have changed as much in the past 15-20 years as average European consumers have in 50 years- said Ákos Kozák, director of GfK Hungária Piackutató Intézet at the...
Read more
Representing continuity
Date: 2007-08-29 08:00:00
Following the retirement of Pál Bartus, László Murányi former general deputy of the CEO has become the new CEO of Co-op Hungary Zrt. He has been working in co-operative trade...
Read more
LLP growing
Date: 2007-08-29 08:00:00
Revenues of LLP group increased by 12 per cent to EUR 7,7 million last year. Infor FMS SunSystems remained the largest division within the group, accounting for 56 per cent...
Read more
Pre-packaged meat dominant
Date: 2007-08-29 08:00:00
Retail sales of meat products are growing. Nielsen market research has registered a growth of 8 per cent in terms of value, in compared to a year ago. For the...
Read more
Well groomed body with well groomed brands
Date: 2007-08-29 08:00:00
Tanned and shiny skin is the trend again, if we believe what we see in the new segment of the body lotion category, where marketing activities increasingly focus on attractiveness....
Read more
No change in rankings according to purchasing power
Date: 2007-08-29 08:00:00
According to a recent survey by the GfK group, no major changes have taken place on the list of counties ranked according to purchasing power. Budapest and Győr-Moson-Sopron county are...
Read more
Warm vodka and sweating women
Date: 2007-08-29 08:00:00
Using conventional consumer surveys, Univer had failed to increase its sales in the Russian market as expected. They have however, found another method which can help to form a realistic...
Read more
Austrian pro to lead Wewalka
Date: 2007-08-29 08:00:00
Christian Koban has become the new managing director of a Wewalka Kft. He has experience of 17 years in the food business of which 3 years have been accumulated in...
Read more
Farmers may become shareholders in Sio-Eckes
Date: 2007-08-29 08:00:00
Sió-Eckes Kft. has sold over 40 million litres of fruit juice, nectar and fruit drink in the first six months of the year, which is 4 per cent more than...
Read more
Forced development in the market of meat products
Date: 2007-08-29 08:00:00
There is a noticeable shift taking place in the roles played by various categories of meat products. New ones keep appearing, while others disappear. High quality hams and the grill...
Read more
Young age groups over represented
Date: 2007-08-29 08:00:00
According to data from GfK Hungária ConsumerScan, 36 per cent of households purchased some type of body lotion in 2006. 3-4 strong households, those led by housewives not older than...
Read more
Consumers more optimistic
Date: 2007-08-29 08:00:00
According to the Consumer Confidence Index survey conducted by GfK Hungária and Corvinus University, the majority of the population is satisfied with its financial position and is optimistic regarding the...
Read more
„Philosopher pasta maker” on innovation
Date: 2007-08-29 08:00:00
– Dramatic changes are needed in marketing – declared i Guido Barilla, president of Barilla holding at the ECR Europe conference held in Milan, where over 150 lectures had been...
Read more
Sticking to beauty care
Date: 2007-08-29 08:00:00
Attila Ireghy has become the new sales director of Helia-D Kft. He had worked for L’Oréal Magyrország Kft for 13 years where he had participated in the complete restructuring of...
Read more
Henkel for design
Date: 2007-08-29 08:00:00
This year’s Henkel Art Award is to be given in recognition for excellence in industrial design. 31 competitors had entered works, of which 5 have qualified for the international final...
Read more
Modern thirst quencher in modern stores
Date: 2007-08-29 08:00:00
Sport and energy drinks are among the most dynamically growing food categories. According to the Retail Index of Nielsen, retail sales have grown by 53 per cent in terms of...
Read more
Detergents double crossing
Date: 2007-08-29 08:00:00
Like in other categories, specialisation is the trend among detergents. Effectiveness, extra strength and the ability to be used on sensitive surfaces, like stainless steel are the key words today....
Read more
Habits and loyalty in choosing a store
Date: 2007-08-29 08:00:00
The majority of Hungarian consumers still visit stores of two or three chains regularly. According to the Nielsen ShopperTrends survey, most people prefer to buy items consumed on a daily...
Read more
Stores opening
Date: 2007-08-29 08:00:00
Spar, Kiskunfélegyháza Open: 28 June 2007 Chain: Spar Store space: 1211 m2 SKU: – Spar, Szántód Open: 2 August 2007 Chain: Spar Store space: 902 m2 SKU: – Tesco, Karcag...
Read more
With buffaloes into the Hungarian market
Date: 2007-08-29 08:00:00
Bols Hungary Kft. began selling one of the best known Polish vodka brands, Zubrowka in June. This is a premium brand sold in over 30 countries, achieving growth of over...
Read more