Company and Personal News
The world of rose wines
Date: 2007-08-29 08:00:00
This category carries certain difficulties either for the producers or for the consumers. To produce a good rosé is one among the more difficult technical challenge for the oenologists. The...
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International perspective
Date: 2007-08-29 08:00:00
According to data compiled by Nielsen for 69 countries, including Hungary, retail sales of body care products grew by 5 per cent world-wide last year. One of the reasons for...
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Russian poultry, Italian lamb
Date: 2007-08-29 08:00:00
Agricultural Business Research Institute (AKI) monitors and regularly publishes trends in the world market of meat and poultry. The Market Price Information System of KSH and AKI can provide useful...
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First cock a doodle-doo by the Master Good cock
Date: 2007-08-29 08:00:00
The usefulness of hostess promotions is often questioned by experts. There are arguments pro and contra, but hostess promotions are undoubtedly one of the most effective tools for the introduction...
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Twice as much Pöttyös for Children’s day
Date: 2007-08-29 08:00:00
This year over 40 thousand units of Pöttyös Túró Rudi have been delivered to hospitals all over the country as gifts for Pöttyös Children’s Day. This is double the quantity...
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Wine producing regions reborn
Date: 2007-08-29 08:00:00
There are some wine regions in Hungary having worked out their regulatory system and marketing plan at regional level. Besides Eger and Tokaj the best and most recent exapmles are...
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Everything the mouth needs
Date: 2007-08-29 08:00:00
Ever more innovative POS solutions and promotions are used by manufacturers to expand the mouth care category. Adequate impulse is very important in this category, as Hungarian consumers buy toothpaste...
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External balance improving as well
Date: 2007-08-29 08:00:00
According to the latest forecast prepared by GKI Gazdaságkutató Zrt. with the help of Erste Bank, both the external and internal balance of payments is expected to show substantial improvement....
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From micro wave back to the oven again
Date: 2007-08-29 08:00:00
Convenience products made without preservatives and exported by Master Good which allow housewives to prepare a delicious lunch or dinner in minutes, practically without any effort, are not too well...
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Reliability, quality
Date: 2007-08-29 08:00:00
The significance of excellent quality and reliability cannot be over-emphasised. The long term prospects of enterprises in the food business depend on these factors. Our ability to adapt to changing...
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Borsodi sailing
Date: 2007-08-29 08:00:00
Borsodi Sörgyár Zrt. has an unusual promotion for the summer. A sailing boat named Borsodi to be used by winners of the Borsodi prize game was launched on 28. June....
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Spitzer wine boom in Hungary, bubbles go up again
Date: 2007-08-29 08:00:00
A typical Hungarian, or in broader sense, a Central-European drink is getting in fashion again, as a refreshing drink in summer time. There is a steadily increasing consuming group tends...
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Toothpaste every two months, toothbrush every six months
Date: 2007-08-29 08:00:00
According to data from the Consumer Scan of GfK Hungária for 2006, 40 per cent of Hungarian households bought toothbrushes in 2006. The product is purchased more frequently in large...
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Fewer foreigners, more Hungarians
Date: 2007-08-29 08:00:00
The combined number of nights spent at commercial places of accommodation by foreign and Hungarian guests grew by 3 per cent in the first five months of the year, compared...
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Message in a bottle
Date: 2007-08-29 08:00:00
Coty has always been characterised by market-focused thinking and they still haven’t forgotten to think the way consumers think. It is no wonder that the story of Coty began in...
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Customers as accomplices
Date: 2007-08-29 08:00:00
If you have purchased a branded piece of clothing in the Italian black market lately, you are probably aware of the risk you have taken. Nowadays, it is not only...
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Wellness with Gyulai
Date: 2007-08-29 08:00:00
Gyulai Húskombinát Zrt. begins a three month campaign on 1. July under the title “Favourite of generations”. The main prize to be won is a wellness weekend in Gyula....
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Make-up – with good advice
Date: 2007-08-29 08:00:00
The trade marketing of make up products has been focusing on colour harmony and advice for the past year. The significance of POS is expected to continue growing, while display...
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Reduction in food sales
Date: 2007-08-29 08:00:00
According to KSH data, the total value of retail sales was HUF 1777 billion for the first four months of 2007. Food sales accounted for 51,1 per cent of total...
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World-wide leader
Date: 2007-08-29 08:00:00
Pepsi has always been receptive to consumer needs, which allowed it detect changes in these needs, namely the increase in the popularity of functional and carbon-free soft drinks in time....
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President from Szolnok
Date: 2007-08-29 08:00:00
The recent shareholders’ meeting of Co-op Hungary Zrt. held on 24. May brought major changes. Pál Bartus president and CEO retired and 51 year old Lajos Csepeli, CEO of Coop...
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New refrigerated warehouse for Mórakert
Date: 2007-08-29 08:00:00
A 4550 square meter refrigerated warehouse was opened in Mórahalom, during the shareholders’ meeting of Mórakert, held in May. The Post Harvest Centrum allows processing of vegetables and fruits using...
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Increasingly specialised hair care – bigger challenge for marketing
Date: 2007-08-29 08:00:00
Buying a shampoo is no longer a simple task. The increasing number of products in this category pose a major challenge for marketing professionals. More shine is an advantage emphasised...
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Potato price on the peak
Date: 2007-08-29 08:00:00
The price of agricultural produce grew by 8,1 per cent in January-May, compared to the same period last year. The price of products made from plants increased by 14,2 per...
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Hungarian consumers changing
Date: 2007-08-29 08:00:00
Hungarian consumers have changed as much in the past 15-20 years as average European consumers have in 50 years- said Ákos Kozák, director of GfK Hungária Piackutató Intézet at the...
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Representing continuity
Date: 2007-08-29 08:00:00
Following the retirement of Pál Bartus, László Murányi former general deputy of the CEO has become the new CEO of Co-op Hungary Zrt. He has been working in co-operative trade...
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LLP growing
Date: 2007-08-29 08:00:00
Revenues of LLP group increased by 12 per cent to EUR 7,7 million last year. Infor FMS SunSystems remained the largest division within the group, accounting for 56 per cent...
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Pre-packaged meat dominant
Date: 2007-08-29 08:00:00
Retail sales of meat products are growing. Nielsen market research has registered a growth of 8 per cent in terms of value, in compared to a year ago. For the...
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