Company and Personal News
Kozák Ákos: Treasure hunters (A snapshot of Hungarian consumers)
Date: 2008-09-05 08:00:00
It was a little weird, reading a book by an author I know personally quite well. I think it takes a lot of courage to write a book about Hungarian...
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Storm clouds
Date: 2008-09-05 08:00:00
Though the sun is shining outside, I see storm clouds coming when I look at the condition of the Hungarian food industry, especially the meat sector. The sector is under...
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New sales director for LLP
Date: 2008-09-05 08:00:00
Attila Biber was appointed the new sales director of LLP Budapest on 1. July. Previously, he had been a head of division with Microsoft Magyarország. His objective is to enhance...
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Innovation in wine
Date: 2008-09-05 08:00:00
When the consumers of wine change, wine itself needs to change. But is wine changing, or is the product changing? Wine is not a product before it is packaged and...
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The well known Clorox
Date: 2008-09-05 08:00:00
brand represent quality in the eyes of consumers. Product debvelopment is driven by market trends and feedback from consumers. It is very important for us to keep the confidence and...
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The power of strawberry
Date: 2008-09-05 08:00:00
Prices of agricultural products were up by 31.5 per cent in May 2008, compared to May 2007. The average price of plant products was up by 38.3 per cent, while...
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Summer moments
Date: 2008-09-05 08:00:00
With my wife and some friends, we have decided to go touring by car. Our destination was Barcelona via Italy and the Riviera. We have chosen the shortest way, through...
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Holes and knives
Date: 2008-09-05 08:00:00
Following the example of water melon producers, milk producing farmers also plan to hold demonstrations against retail chains. Furthermore, farmers from the animal husbandry sector are also expected to take...
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Zwack palinkas at summer festivals
Date: 2008-09-05 08:00:00
Zwack Kecskeméti Pálinka Manufaktúra is sponsoring four summer festivals. They have been successful at Volt, Balaton Sound, SZIGET and SZIN festivals....
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History of BiB packaging
Date: 2008-09-05 08:00:00
Bag in box packaging was patented and first used by Thomas William Carlyon Angove from South Australia. It was intended to replace large (2-5 litre) glass bottles. The original patent...
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Innovation changing cleaning habits
Date: 2008-09-05 08:00:00
Spring and autumn are the main seasons for detergents and other cleaning products. SC Johnson, Unilever and Vileda all have new products waiting to be launched in the autumn. Housewives...
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Water melon cheap and early
Date: 2008-09-05 08:00:00
Trends in the world market of meat and poultry are monitored by Agricultural Business Research Institute (AKI). Data from the price and market information system of KSH and AKI can...
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Aspects of convenience
Date: 2008-09-05 08:00:00
As life is short, the quick solutions offered by convenience products represent added value. I had some questions for Zoltán Fekete, Category Operations Ma nager of Unilever about their convenience...
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Stores opening
Date: 2008-09-05 08:00:00
Tesco, Szolnok Nyitás: 27 June Chain: Tesco Store space: 1000 m2 SKU: 3–4000 Tesco, Sülysáp Nyitás: 27 June Chain: Tesco Store space: 1000 m2 SKU: 3–4000 Tesco, Dabas Nyitás: 11...
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Holiday in Tunisia with Farm Tojás
Date: 2008-09-05 08:00:00
Farm Tojás Kft. is the first enterprise in the egg market to organise a price game from June 2008 to September. The prize game is linked to Extra Sárga Farm...
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History of packaging
Date: 2008-09-05 08:00:00
The simplest solution for storing wine in ancient times was to use animal hide, like the Roman legions have used, where soldiers were not allowed to drink water, when serving...
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Body care segment developing with improving hygiene culture
Date: 2008-09-05 08:00:00
Body care products include those intended for daily hygiene and those intended to improve the condition of our skin. In both categories, manufacturers are trying to get consumers to use...
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Deficit lower than planned
Date: 2008-09-05 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt and Erste Bank, both the internal and external balance of payments are expected to show significant improvement this year. Real incomes are...
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Separate Reál company for beverages
Date: 2008-09-05 08:00:00
A separate company has been established by Reál Hungária Élelmiszer Kft for the nation-wide distribution of beverages. Reál Hungária Drink Kft has been formed as result of the eight largest...
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15 years of dm in Hungary
Date: 2008-09-05 08:00:00
drogerie markt celebrated the 15th anniversary of opening its first store in Hungary on 8. July. At present, the chain has 222 units and sells 10,000 products, including 1,400 private...
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First multi-sensory project in Europe
Date: 2008-09-05 08:00:00
Leroy Merlin has been the first store chain in Europe to use all elements of sensory marketing in a combined way. Mood Media has been contracted to provide music, visual...
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New shapes and products by NIVEA face care
Date: 2008-09-05 08:00:00
NIVEA VISAGE has completely renewed its assortment, which is now available with new design, new formulas and a new colour brochure. NIVEA products have been divided into separate groups according...
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Food industry catching up
Date: 2008-09-05 08:00:00
Domestic industrial prices were up by 0.3 per cent in May, compared to April and by 11.7 per cent compared to May 2007. Export prices were down by 2.2 per...
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Cooperatives keeping pace with modern commerce
Date: 2008-09-05 08:00:00
At present, fifty production and sales cooperatives are active in Hungary. Merchandise is supplied by their members (primarily fruits and vegetables) and delivered without the participation of intermediaries.Mórakert – this...
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New name for Hungarian Bonduelle subsidiary
Date: 2008-09-05 08:00:00
Bonduelle Nagykőrös Kft, the Hungarian Bonduelle subsidiary will operate under the name Bonduelle Central Europe Kft in the future and will also be responsible for regional sales and marketing activities....
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Promo using PDA
Date: 2008-09-05 08:00:00
PDA-s have been issued for the sales team of Promo Power Trade Marketing Ügynökség. The software has been developed with regard to the special needs of their clients. The 20...
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Abundance of innovations for hair
Date: 2008-09-05 08:00:00
As Anikó Csepeli, from L’Oréal Magyarország has told us, the size of the hair care market is HUF 13 billion at present and it is expanding both in terms of...
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Recession slowing down
Date: 2008-09-05 08:00:00
The total volume of retail trade was down by 1.5 per cent in April, compared to April 2007. Retail sales totalled more than HUF 508 billion in April. The turnover...
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