Company and Personal News

Univer expanding in Kecskemét

The cornerstone of a new plant was laid down on the premises of Univer Product Zrt. in Kecskemét, on 2. April. The HUF 2.7 billion project is needed to support...

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New joint venture in the coffee-drink market

The Coca-Cola Company and illycaffè SpA. has established a global joint venture for the sale of ready to drink coffee. The first three premium category coffees of Ilko Coffee International...

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Women’s hygiene increasingly confidential category

While demand for panty liners and tampons is increasing, the market share of hygienic liners is shrinking. The proportion of scented products is also rising. Brand loyalty is still strong...

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Deficit in cattle and poultry in the EU

Agricultural Business Research Institute (AKI) monitors the global trend sin the market of meat and poultry. Data from the Market and Price Information System of KSH and AKI can be...

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How do we choose? The optimal light commercial vehicle

Buying a light commercial vehicle is unlike buying a car. We are not only buying a vehicle, we are buying a package, which should offer the best possible solution for...

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Dreher supporting tomorrow’s entrepreneurs

A special pen developed to improve handwriting won the main prize this year in the “Tomorrow’s young entrepreneur” competition organised by Dreher Sörgyárak Zrt. Dreher provides HUF 6 million and...

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Improving global living standards, expanding market for chemical products

World-wide sales of chemical products have expanded at a faster rate than previously, since the last Nielsen survey. The Nielsen survey covered 29 categories and its findings were published in...

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Quick and comfortable hair removal – with a razor

There are three ways of getting rid of body hair, but as this category is very sensitive to price, innovations and promotions can influence customer decisions. A slow shift towards...

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Worse rating for Hungary

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, both the internal and external balance is expected to show significant improvement in 2008. A significant reduction in the...

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Regional player on home ground

Rauch Hungária is a successful competitor in the fruit juice market, which has good reason to be optimistic about the future. In spite of rising costs and the success of...

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Energy for Talmácsi from Coca-Cola

Coca-Cola Magyarország held a spectacular, whole-day event in March to celebrate the fact that, Gábor Talmácsi has become their platinum-rated partner. Talmácsi will appear in campaigns for the Burn energy...

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You are organic, but is your detergent as well?

Pioneer of bio-detergents in Hungary. Ladies & Gentlemen Hungary Kft. began wholesale distribution of environment-friendly ECOVER detergent products in the autumn of 2007. ECOVER offers perfect solutions for the everyday...

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More tampons sold

Sales of women’s hygiene products grew by one per cent in terms of quantity in 2007, compared to 2006. As a result of a 4 per cent rise in average...

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More foreigners in Budapest

According to a KSH report, the number of nights spent at commercial places of accommodation increased by 2.7 per cent in January-February 2008, compared to the same period in 2007,...

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Toiletpaper, a typical routine category

On of the most common routine paper products is toilet paper. One of the things we only tend to notice, when we run out of it. It is much the...

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Competition to encourage outdoor activities

drogerie markt launched a competition for primary schools on 10. April. It is intended to encourage children to focus on sport and outdoor activities when the weather is good.. Creative...

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Faktoring ABC – about factoring in simple terms

We hear about factoring every day, but relatively few businesses actually use this financial service. Probably, not many people are familiar with the advantages of factoring. We have asked Andrea...

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Mosquitoes dominating the market of pesticides

As a result of last year’s warm and dry weather, with hardly any mosquitoes, sales dropped in the market of pesticides and insect repellents by 5 per cent in terms...

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Cooking oil on top

Consumer prices were up by 0.6 per cent in March, compared to February and 6.7 per cent higher than in March 2007. According to a KSH report, food prices were...

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Where even kings go on foot

Regardless what we call them, visiting toilets is part of our everyday lives. An exhibition about the history of toilets was held by Zewa between 26. September and 21. October...

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Revenues up by 20 per cent for SIÓ-ECKES last year

The net revenues of SIÓ-ECKES Kft. were up by nearly 20 per cent last year and reached HUF 17.6 billion in 2007. They continue to remain the market leaders in...

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Question:

Tailor made promotions are becoming increasingly important. As a retailer, how do you see the importance of tailor made promotions ? When should these be used and what are the...

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Fighting insects on all levels

Sales of pesticides and insect repellents total nearly HUF 3,5 billion annually. The category shows constant growth over longer periods, with dynamic expansion in the tick repellent segment. The season...

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Retail trade still down

Total sales in the retail sector were 3 per cent down in January 2008, compared to 2007. According to a KSH report, overall sales in the retail sector amounted to...

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Strictly recorded purchasing

There are many areas in the food industry where bulk purchasing, storage and handling of materials is needed. SAP systems do not offer solutions to this problem, but HostLogic Kft....

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Insolvency continues to spread

The number of companies becoming insolvent grew by 21 per cent in the first quarter of the year, compared to 2007. Construction and commerce remain the riskiest industries. According to...

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Answer:

In my opinion, no major brands can afford to use the same forms of support in all distribution channels. Tailor made promotions can form a part of channel-specific strategies. The...

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Active communication yields the expected results

In the market of pesticides and repellents, S.C. Johnson is the leader in terms of communication. They also support the Tick Association, since warning people of the hazards related to...

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Drastic rise in price of rice

The price of rice has produced a rise of 70 per cent in the last three months. Mihály Bencs, the managing director of Riceland Magyarország Kft, has explained the latest...

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Vilmos… not easy for him either

Five men in rubber boots, each with a small glass in his hand, form a circle. This is the third round. Their faces are red from the cold and the...

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