Company and Personal News
Waiting for the nadir
Date: 2009-08-27 08:00:00
According to economic projections by GKI Gazdaságkutató Zrt. and Erste Bank, the worse is yet to come for the Hungarian economy, with GDP expected to decrease to 6.5 percent. Agriculture...
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Trade magazin special award: Profi Birthday prize game – „That was professional, Klárika!”
Date: 2009-08-27 08:00:00
Top promotions are accompanied by several prize games each year in the Profi discount chain. The Birthday campaign in September 2008 was special, as it was supported by the Balázs-Korda...
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Two prestigious awards for Henkel
Date: 2009-08-27 08:00:00
Henkel’s 2008 annual report won the League of American Communications Professionals’ platinum prize in the household/personal category. At the Stevie International Business Awards their brand building educational film finished first....
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New sales director at SáGa Foods
Date: 2009-08-27 08:00:00
From 10 August 2009, Csaba Vajdahunyadi (45) leads the SáGa sales team. After earning an MBA degree, he started at Procter&Gamble in 1992 and later worked as sales director at...
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Deli counter meat product sales are revitalising
Date: 2009-08-27 08:00:00
Despite lobbying by the Hungarian Meat Industry Federation, meat products were not included on the list of products with a reduced VAT. Although the 5 percent increase is not catastrophic...
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Hungarian households switch from ”A” to ”B”?
Date: 2009-08-27 08:00:00
According to data by Gfk Hungária, in the first quarter of 2009 we bought 7 percent less daily consumer goods than a year before. Brands with a higher price level...
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Brand value measured
Date: 2009-08-27 08:00:00
Just like in nearly 90 other countries, from this year Superbrand’s market research partner in Hungary is Nielsen. Judit Tóth Szalókyné informs us about this cooperation and brand values. –...
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Hunting for Voga with La Festa
Date: 2009-08-27 08:00:00
The great hunt for radio presenter Voga and the competition are over. La Festa’s hostesses travelled round the country promoting their cappuccino, 3in1 and hot chocolate....
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Tesco’s own radio station launched in their stores
Date: 2009-08-27 08:00:00
Using Mood Media’s concept Tesco launched its new, private satellite radio station in Hungarian stores. The new radio offers Tesco the chance to broadcast music, its own messages and advertisements....
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Less sausage and salami sold in the first four months
Date: 2009-08-27 08:00:00
Gfk Hungária’s data indicate that Hungarian households purchased less sausage and salami than a year ago. In the first four months of 2009 sausage sales went down by 7 percent,...
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Hungarians not taken to shopping malls yet
Date: 2009-08-27 08:00:00
According to a survey conducted by Gfk in June 2009, Hungarian shoppers prefer separate shops to shopping malls. 83 percent shop in the store type they like the most. More...
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Superbrands makes you more attractive
Date: 2009-08-27 08:00:00
Superbrands, present in Hungary for 6 years, is the only system that awards brand value in our country. It is the world’s biggest program of this kind that covers 82...
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Dreher surveyed consumers of alcoholic drinks
Date: 2009-08-27 08:00:00
Nearly 5,000 adults filled-in Dreher’s on-line questionnaire at www.alkohol.info.hu, as part of the company’s Responsible Drinking Programme. 78 percent judged drunk driving the biggest problem, 70 percent marked violence and...
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Sara Lee’s new managing director
Date: 2009-08-27 08:00:00
As of 1 August 2009, Carolina Schulten replaces president-CEO Dr. Tibor Seres in the managing director’s seat of Sara Lee’s Hungarian coffee and tea division. Carolina Schulten has worked for...
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High quality sells better
Date: 2009-08-27 08:00:00
Nielsen Retail Index reveals that lemon juice retail sales grew by 13 percent in terms of value in June 2008-May 2009, compared to the previous period a year before. The...
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Price increase slowing down
Date: 2009-08-27 08:00:00
In June consumer prices augmented by 0.1 percent, totalling at 3.7 percent higher than in the same period of 2008. According to a report by KSH (Central Statistical Office), there...
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Schoolbags from SIÓ-ECKES
Date: 2009-08-27 08:00:00
As the result of the Thank you, SIÓ! Schoolbag Program, in August new schoolbags arrive at 126 primary schools for 1,200 pupils. – Our task was difficult, since almost 200...
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New products from Szentkirályi in the summer
Date: 2009-08-27 08:00:00
From the second part of June Szentkirályi’s flavoured mineral waters re-appear in a mild sparkling format, with a new flavour (grapefruit-lime) added. Their calorie and fruit sugar content are significantly...
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Lemon juices are in top condition
Date: 2009-08-27 08:00:00
Trying to eat healthier opened the way for a more creative usage of lemon juices. Another significant step forward has been taken in packaging. New designer bottles gradually replace the...
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Half of the unemployed have been looking for work for more than a year
Date: 2009-08-27 08:00:00
In the second quarter of 2009, the unemployment rate was 9.6 percent, with 3,797,000 people being employed and 402,000 unemployed in the 15-64 age group. Compared to the second quarter...
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Vanish helps with money and clothes
Date: 2009-08-27 08:00:00
Vanish’s producer Reckitt Benkiser offered HUF 10 to the Hungarian Maltese Charity Service after each Vanish product sold in July. Collecting clothes all around the country is also part of...
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Electronic shelf labels in Tesco’s Budaörs store
Date: 2009-08-27 08:00:00
In the summer, Tesco replaced more than 44,000 shelf labels to electronic ones in its Buadörs store. The new labels are in wireless connection with the store’s computerised retail system,...
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Mouth care brands expand with specialties
Date: 2009-08-27 08:00:00
Sales expectations in the mouth care product category focus on keeping up the present level. Toothbrush is the leading segment of innovation, but toothpaste and mouth wash novelties are also...
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Average wage increase at 1 percent
Date: 2009-08-27 08:00:00
In the first five months of 2009, the gross average wage 1.4 percent higher than a year earlier; in the case of net wages the increase was 1 percent. KSH’s...
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New player on the energy drink market
Date: 2009-08-27 08:00:00
A ”seductive” brand arrived at Hungary: the Playboy energy drink. It has been adapted to European taste and real ginseng, guarana, damiana and shizandra are among its ingredients, informs the...
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Top 10 trends in petrol station shops
Date: 2009-08-27 08:00:00
Petrol station shops excel in cigarette sales: sales in terms of value increased by 15 percent in June 2008-July 2009 and exceeded HUF 34 billion. Beer and carbonated soft drinks...
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100 ml tubes strengthen on an expanding market
Date: 2009-08-27 08:00:00
Retails sales of toothpaste augmented by 6 percent in July 2008-June 2009, compared to the previous period, surpassing HUF 10 billion. In terms of quantity, the market did not change....
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Foreign markets – Czech Republic
Date: 2009-08-27 08:00:00
According to Nielsen’s Prague affiliate, FMCG retail sales growth is slowing down in terms of value in the Czech Republic. Supermarkets’ share surpasses that of discount stores. Last March-April FMCG...
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We are No.1 in CSR in the region
Date: 2009-08-27 08:00:00
Based on the CSR 24/7 evaluation Hungarian and Polish companies did the best. Bulgarian and Romanian companies were also analysed. Magyar Telekom occupies the number one spot on the Hungarian...
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