News and articles
Penny Market is soon to open its 200th store
Date: 2013-05-13 02:13:31
Penny Market’s first store in Hungary opened on 6 June 1996 and it currently operates 191 units. Penny Market has 60 popular private label products. According to market researchers, the...
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METRO: stronger focus on B2B
Date: 2013-05-13 02:10:25
METRO communications manager Yvette Krubl told our magazine that 2012 was the year of market rationalisation: three chains quit the Hungarian market and the fight for consumers strengthened. Demand kept...
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More Hungarian products in Lidl discount stores
Date: 2013-05-13 02:06:48
Lidl entered the Hungarian market in 2004 with 18 stores and in the last few years the company’s turnover has been growing by two-digit numbers. At the moment they operate...
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Products under the magnifying glass in dm stores
Date: 2013-05-13 02:03:43
Hungary’s first dm store opened on 8 July 1993 and today there are more than 260 units all over the country. In the last business year 7 new units opened...
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COOP’s market position strengthened
Date: 2013-05-13 01:59:47
Last year the COOP retail chain preserved its competitiveness and strengthened its market position by integrating almost 200 stores. CO-OP Hungary Zrt. CEO László Murányi told about 2012 that company...
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CBA and Cent stores performed well
Date: 2013-05-13 01:55:50
The CBA retail chain’s turnover was HUF 578.5 billion in 2012, surpassing the level of 2011 by 2.4 percent. Volume sales of CBA Príma and CBA Cent stores increased. Altogether...
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9030.png Last year was about expansion, this year Auchan will focus on consolidation
Date: 2013-05-13 01:51:45
Thanks to the acquisition of the seven Cora stores, Auchan’s turnover augmented by nearly 10 percent in 2012: the retail chain’s sales amounted to a gross HUF 299.5 billion. After...
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ALDI Housewives are popular – more successful campaigns from ALDI
Date: 2013-05-13 01:48:36
In 2012 ALDI Hungary decided that instead of famous people it would communicate about ALDI products via ordinary housewives: they selected a busy, a modern and a traditional one from...
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Diaper factory to be built in Gyöngyös
Date: 2013-05-12 02:55:04
András Dancsó, the director of the new Pampers production plant to be built in Gyöngyös told our magazine that in the 2011-2012 business year Procter&Gamble’s worldwide turnover was USD 83.7...
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Médiapiac 2013: cooperation, new markets and FMCG focus
Date: 2013-05-12 02:51:37
There were more than 400 participants at the Médiapiac (Media Market) 2013 conference and its accompanying event (held for the second time), Research Conference. This the time organiser Mediapiac.com created...
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(HU) A 40 éves Márka üdítőital rangos elismerése
Date: 2013-05-12 02:45:45
Sorry, this entry is only available in HU....
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Product of the Year Award: the world’s most prestigious system for recognising innovative products
Date: 2013-05-12 02:42:56
The Product of the Year Award was established 26 years ago and is currently distributed in 30 countries, reaching nearly 3 million consumers. Hungary’s most popular products are selected as...
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MagyarBrands award for the most successful Hungarian brands
Date: 2013-05-12 02:39:55
At the gala ceremony those brands received their MagyarBrands award which the council of experts ranked in the MagyarBrands Top 200 consumer brands list and in the MagyarBrands Top 100...
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Fleet tracking with GPS
Date: 2013-05-12 02:39:49
iData Kft. provides tracking and fleet protection services and their iTrack GPS Tracking System is mounted in 13,000 vehicles – we learn from marketing manager Linda Szaladják. Both the tracking...
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COOP wins MagyarBrands award in two categories
Date: 2013-05-12 02:37:24
The COOP retail chain won an award in both the consumer brands and in the business category at the MagyarBrands award ceremony, held on 17 April in the Budapest Operetta...
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Dr János Serényi was elected president of MagyarBrands
Date: 2013-05-12 02:35:10
Mr Serényi is an economist-engineer, economic journalist, international economic specialist and he has earned a doctorate degree in economy. He has been working in the Hungarian Superbrands programme as president...
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The whole country can profit from the success of MagyarBrands
Date: 2013-05-12 02:31:03
On 17 April the most successful Hungarian brands received their MagyarBrands award in the Budapest Operetta Theatre. At the cocktail party after the award ceremony our magazine interviewed Dr János...
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Never mind the ice or the snow – GKI is 20 years old!
Date: 2013-05-12 02:27:43
On 26 March GKI Economic Research Zrt. celebrated its 20th birthday by organising a superb conference on macroeconomic issues. The first speaker was GKI president Dr András Vértes, who looked...
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Grüne Woche in Berlin (part 3): speculation in raw materials prices
Date: 2013-05-12 02:20:32
Jürgen Fitschen, co-CEO of Deutsche Bank told at Grüne Woche that after a thorough examination they came to the conclusion that the increase in food prices wasn’t the result of...
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Value for money is the most important influence in store choice
Date: 2013-05-12 01:40:32
If the majority of people try to cut down on their grocery spending – according to our first-quarter survey 72 percent of them do – these efforts have a major...
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Direct marketing goes digital, too
Date: 2013-05-11 03:02:05
The Direct and Interactive Marketing Association conducted its DM Sensor research this year too. It revealed that the size of the domestic direct marketing market was HUF 30.8 billion in...
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Hungarian strawberry’s superb performance
Date: 2013-05-11 02:59:03
Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) show that 11 percent more cattle was slaughtered in Hungary (calculated in live weight) in...
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50m² and smaller
Date: 2013-05-11 02:48:15
Altogether 17,808 general food stores sell household chemicals and cosmetics too, and 54 percent of them (9,580 shops) have a floor space of 50m² or smaller – 5 percent less...
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Online retail sales will be 200 billion HUF this year
Date: 2013-05-10 11:55:27
2.7 percent of the Hungarian retail sales were transacted through the Internet in 2012 – eNET’s recently published annual survey shows. The 177 billion HUF turnover continues to grow strongly...
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Knowledge-forum for the leaders and decisionmakers of small- and mediumsized businesses – spring 2013
Date: 2013-05-10 11:49:35
The Borsod-Abaúj-Zemplén County Organization of Entreprenours and Employers (VOSZ) is launching its event “Knowledge-forum for the leaders and decisionmakers of small- and mediumsized businesses – spring 2013” on 13th May....
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Magazine: Hygiene 2013
Date: 2013-05-10 11:47:55
Guests feel best in the toilet rooms of bars and restaurants if they don’t have to touch anything. This is the reason why Tork created the Elevation sensor foam soap...
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Foreign trade poses a serious potential for SMEs
Date: 2013-05-10 11:42:58
“According to the latest foreign trade datas the value of export calculated in euros decreased by 2.8 percent this March, compared to the the same period of the last year....
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The weather and the import affect the domestic peppers and tomato growers badly
Date: 2013-05-10 11:40:08
Greenhouse tomato and pepper are grown on nearly five hundred thousand hectares in Hungary. This season started badly for the domestic producers. This year's spring caused extraordinary difficulties for the...
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Half billion HUF development at Detki Keksz
Date: 2013-05-10 11:10:25
The site of the Detki Keksz Kft. was expanded with a 1,800 square meters storehouse base and a 800 square meters of factory space, in the scope of a total...
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Branded products need marketing spendings
Date: 2013-05-10 11:08:15
The Médiapiac and the Thinkdigital have launched a series of roundtable discussions under the Think Digitally! title. For the first time, the participants of the FMCG industry shared their experiences...
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