Company and Personal News
Condiment brands are looking for new communication elements
Date: 2010-06-17 08:00:00
On the stagnating condiment market the volume share of private labels has reached 38 percent, hypermarket strengthened its position among retail channels and the 301-500 g packaging size increased its...
Read more
Liquid detergents of the future
Date: 2010-06-17 08:00:00
After Persil washing powders, Henkel is now using its successful Cold Active technology with Persil gels. The technology guarantees squeaky clean clothes when washing at 30 °C. New Persil Cold...
Read more
Wal-Mart transportation
Date: 2010-06-17 08:00:00
Wal-Mart, the world’s biggest retailer has taken over the complete transportation tasks of all of its suppliers in the US. The company’s goal is to guarantee cheaper transportation of manufacturers’...
Read more
Mystery shopping is in the focus
Date: 2010-06-17 08:00:00
In 2010, GfK also focuses on Mystery Shopping research, using the company’s international expertise in this field too. The method uses precisely controlled mystery shoppers, through their eyes the services...
Read more
A slight contraction on the condiment market
Date: 2010-06-17 08:00:00
Value sales in condiment retail only fell by 1 percent in April 2009-March 2010, in comparison with the same period a year earlier. According to the Nielsen Retail Index, the...
Read more
Pedigree® Adoption Programme continues
Date: 2010-06-17 08:00:00
Pet food manufacturer MARS Hungary continues its programme for improving the conditions of dogs living in shelters. The revenues from Pedigree® product sales between 1 June and 30 November 2010...
Read more
New directors at FrieslandCampina
Date: 2010-06-17 08:00:00
From 1 April 2010, Péter Szautner is the new managing director of the market leading company in the Romanian milk sector, while Razvan Orbulescu is the new consumer marketing director...
Read more
More emotions!
Date: 2010-06-17 08:00:00
Crisis-ridden consumers want real value for their money, therefore brands started emphasising functional product advantages in their advertisements. May be they even overdo it a bit, as a US survey...
Read more
Food product prices did not grow above the average
Date: 2010-06-17 08:00:00
After the relatively high inflation rate in March, the consumer price index growth slowed down a bit. Compared with the previous month, the average consumer price increase was 0.5 percent...
Read more
The ice tea market is going greener
Date: 2010-06-17 08:00:00
– 2007 was the peak year on the ice tea market. 2008 brought a 2-percent decline in volume sales, which grew to minus 8 percent by the end of 2009....
Read more
New executives in Borsodi’s management
Date: 2010-06-17 08:00:00
Borsodi Brewery’s former marketing director, Zsolt Mészáros returned to the post. He has recently been responsible for the HoReCa and Small Food channels in sales. Vladan Matić, the company’s new...
Read more
Renowned artists in the Hungarian jury of Henkel.Art.Award 2010
Date: 2010-06-17 08:00:00
Henkel Hungary put artists Szabolcs KissPál and Csaba Nemes, art critic Gábor Pfisztner and art historian Judit Angel on the jury panel of Henkel Art.Award 2010, to decide on 21...
Read more
The Web – where shopping starts
Date: 2010-06-17 08:00:00
A study by iVillage reveals that women of our digital age start shopping way before arriving at the store. On-line information and coupons have great influence on the shopping decisions...
Read more
Food product foreign trade reduced by 5 percent in a year
Date: 2010-06-17 08:00:00
According to KSH, in January-February 2010 the volume of foreign trade improved further, by 17 percent in export and by 13 percent in import in comparison with last year’s level....
Read more
Slow building up behind peach and lemon
Date: 2010-06-17 08:00:00
The annual ice tea market approaches the value of HUF 14 billion. Value sales in retail fell by 4 percent in February 2009-March 2010, compared with the previous twelve months....
Read more
A new look and new content from Sága
Date: 2010-06-17 08:00:00
In 2010, Sága sports a completely new look: a more modern Sága logo will appear on packagings, which emphasise products’ premium quality. Selyemsonka will be available in Piquant and Bear’s...
Read more
The secret of good beer is in the pouring
Date: 2010-06-17 08:00:00
Soproni launched its Perfect Pouring programme, the aim of which is to make bars and restaurants comply with all the hygienic and pouring technology rules – which would evidently result...
Read more
Will consumers use it?
Date: 2010-06-17 08:00:00
The history of coupons started in the United States at the end of the 19th century: Coca-Cola’s employees and sales representatives distributed the company’s complimentary coupons, which were also placed...
Read more
It is still Forint that performs the worst
Date: 2010-06-17 08:00:00
In March 2010, in the EU-27 consumer prices were 1.9 percent higher on average, compared to prices in March 2009. While prices decreased in Latvia (by 4 percent), increase was...
Read more
Private label ice teas are on the increase again
Date: 2010-06-17 08:00:00
GfK Hungária’s ConsumerScan pointed out that after the market expansion of the last few years, 9 percent fewer households bought ice tea in 2009, and by this the category’s reach...
Read more
Pink world champion
Date: 2010-06-17 08:00:00
This spring Martini Rosato won the only gold medal in its category at the 10th World Spirits Competition in San Francisco. Rosato, the youngest product in the MARTINI family, convinced...
Read more
Tesco strengthens its team with a Hungarian executive
Date: 2010-06-17 08:00:00
As of 10 May, Viktor Jegesi is replacing Steve Reynolds in the marketing director’s seat of Tesco Hungary. Viktor Jegesi joined the Tesco team in 1997 and before his appointment...
Read more
Most successful promotion of the year 2009. Silver medal: Up, Borsodi; Borsodi – Cheer like never before!
Date: 2010-06-17 08:00:00
This prize game targeted 18-36-year old beer drinkers who like football. McCann Erickson did the ATL and the creative, while Up Hungary Kft. implemented the BTL activity. Borsodi’s brand strategy...
Read more
Coloured toilet papers
Date: 2010-06-17 08:00:00
The dominance of white toilet papers has come to an end! Renova, a prestigious manufacturer put red, orange, fuchsia and black toilet papers on the market, trying to grab the...
Read more
For cooking, storing and carrying
Date: 2010-06-17 08:00:00
The category that involves bin bags, household foils, sandwich and roasting bags, and baking papers represents a value of HUF 10 billion, growing by 4 percent from 2008 to 2009....
Read more
Hungarian milk domestic sales declining
Date: 2010-06-17 00:03:12
The Hungarian dairy business mood reduces and the domestic sales also declining – states the most recent summary of the Milk Marketing Board, which was published on the occasion of...
Read more
One-fifth of the companies feel the export boom
Date: 2010-06-17 00:02:38
According to the latest survey of Coface Hungary; in nearly half of the interviewed hundreds of Hungarian exporting companies, an over 5 percent export revenues reduction occured in 2009. 21...
Read more
A proposal for “hamburger tax”
Date: 2010-06-17 00:02:35
The Strategic Alliance for the Hungarian Hospitals proposed a health action plan. The association's proposal also stipulates that health care contribution (10 HUF per unit) should be introduced on alcohol,...
Read more
Best practices for self-regulation: the recent results of the beer industry
Date: 2010-06-17 00:02:34
A report entitled “Beer advertising with responsible self-regulation ” was issued by the Brewers Association Europe (BoE), which summarizes the European brewing industry self-regulatory practices. The Brewers Association Europe (BoE)...
Read more
The Watermelon Association initiates the creating of a government fund
Date: 2010-06-17 00:02:21
The Hungarian Watermelon Association turns to the government for help. They want to achieve the creation of a government fund, that would pay the producers the price immediately, to avoid...
Read more