Company and Personal News
Kalifa now also offers Oriental flavours
Date: 2009-12-03 08:00:00
– I am happy to say that our sales turnover in the cooking-baking segment in last October-December improved by more than 20 percent. Around Christmas, Kalifa ground poppy seed and...
Read more
Price/value ratio and the brand value of products and retail chains put in the limelight
Date: 2009-12-03 08:00:00
According to David Calhoun, Nielsen’s president/CEO consumers are getting used to changes caused by the crisis. They worry less and try to accommodate to the new situation. Spending habits changed...
Read more
Trends in high turnover food products
Date: 2009-12-03 08:00:00
Retail turnover growth of a few high turnover food products in October 2008-September 2009, compared to the previous such period (measured in value; in percentage)....
Read more
The same number of people buy more baking products
Date: 2009-12-03 08:00:00
Certain product categories are able to improve sales even in a negative consumer atmosphere, because at the time of crisis people spend more time at home. In January-July 2009, we...
Read more
The first E-Mail Marketing Report was prepared
Date: 2009-12-03 08:00:00
90 percent of active Internet users read approved commercial e-mail messages with an interesting subject, but an informal addressing is not always an advantage – reveals the E-Mail Marketing Report...
Read more
Eckes-Granini’s management visited Hungary
Date: 2009-12-03 08:00:00
SIÓ-ECKES Kft.’s headquarters in Siófok was the place where the shareholders, board members and executive directors of Eckes-Granini Group held their annual meeting. The aim of the visit was getting...
Read more
Orange took back the lead from peach
Date: 2009-12-03 08:00:00
Fruit juice sale are increasingly concentrated. The 401-2,500 m² channel improved its market share by 3 percentage points to 36 percent in October 2008-September 2009. In total, the market contracted...
Read more
Among the last in Europe
Date: 2009-12-03 08:00:00
According to a quick estimate by Eurostat, in August 2009, the volume of retail turnover kept falling, by 1.8 percent in the EU-27 and by 2.6 percent in the eurozone,...
Read more
Decimating in the sties
Date: 2009-12-03 08:00:00
There are fewer pigs in the sties than any time in the past 60 years, still their price fell by 15-16 percent in a week. Pig breeders are asking from...
Read more
Strawberry Puppy and Honey Bunny
Date: 2009-12-03 08:00:00
We are in the middle of celebrating the 20th birthday of Hungary’s oldest discount chain. After the Korda-Balázs celebrity duo in 2008, this year the campaign is built around the...
Read more
A bit of vitamin for consumers and turnover
Date: 2009-12-03 08:00:00
The juice category will surely not sleep the winter over, since these vitamin-providing beverages is about to enter the high season. According to Nielsen’s data, juice sales in September 2009...
Read more
Hungary increased prices the most
Date: 2009-12-03 08:00:00
In August 2009, consumer prices in the EU-27 were 0.6 percent higher than in August 2008, according to harmonised data. The biggest price increase was in Hungary with 5 percent,...
Read more
Bonbonetti CEO awarded prize
Date: 2009-12-03 08:00:00
On 16 October, CEO of the Bonbonetti group, Sándor Sánta was awarded the 2009 World Food Day prize by FAO. The Bonbonetti group has already participated in several charity campaigns...
Read more
Riceland’s prize game continues
Date: 2009-12-03 08:00:00
As part of Riceland’s loyalty programme, from 1 July to 31 December the company had a prize game the first part of which is now over. One lucky buyer took...
Read more
The new trend – as nature planned it: fruit juice not from concentrate
Date: 2009-12-03 08:00:00
More and more people follow the new trend all over the world: they love fresh pressed fruit juices. These juices do not contain preservatives, taste enhancers or additives. But first...
Read more
Light at the end of the tunnel?
Date: 2009-12-03 08:00:00
A regional study recently published by PricewaterhouseCoopers paints a slightly unexpectedly positive picture of the consumption markets of upcoming states. According to experts, most global companies realised before the crisis...
Read more
Tchibo celebrates with planting trees
Date: 2009-12-03 08:00:00
Tchibo celebrates its 60th birthday with planting 6 trees within the framework of its “Together for kindergartens” programme, making the environment more pleasant for the little ones. It is the...
Read more
Fruit adventure in kindergartens with SIÓ VitaTigris
Date: 2009-12-03 08:00:00
Think healthy! Foundation and SIÓ-ECKES Kft. launched a programme for the little ones. The programme itself fits into the daily skill-developing activities in kindergartens and teaches children about healthy eating...
Read more
We remain loyal to fruit juices
Date: 2009-12-03 08:00:00
The fruit juice market keeps shrinking, with the exception of 100% fruit juice’s volume sales, the segment’s market share improved by 2 percentage points in the first eight months of...
Read more
Social responsibility awarded
Date: 2009-12-03 08:00:00
Coca-Cola HBC Magyarország Kft. won the Social Responsibility prize at the Figyelő Top 200 Gala on 16 October. This year there were 24 applications for the prize. On behalf of...
Read more
Kambly celebrates its 100th birthday in Hungary
Date: 2009-12-03 08:00:00
LifeBrands Kft. is introducing the Kambly biscuit family, market leader in Switzerland, in January 2010. Three generations of family expertise, state of the art technology and 1st-class Swiss ingredients guarantee...
Read more
To leave or to stay, that is the question
Date: 2009-12-03 08:00:00
It is constantly debated whether trade fairs and participating in them are necessary. Ilka Theil, marketing leader of Idea Zone says that statistical data from 2008-2009 are significantly worse than...
Read more
The recipe of a rejuvenating treatment from Házi Arany
Date: 2009-12-03 08:00:00
Gábor Heltai, the director of Házi Piros Paprika Kft. and their agency, Czino Trade Solutions decided to blend a few classic ATL tools with on-line marketing and in-store tools in...
Read more
Café in a capsule
Date: 2009-12-03 08:00:00
Dolce Gusto has arrived to Hungary. The capsule coffee machine blends Krups technology with NESCAFÉ delight. Capsules are made from the finest ground and roasted Arabica coffee, fermented 1,000 and...
Read more
Rio Mare has new distributor
Date: 2009-12-03 08:00:00
From 1 January 2010, Italian brand RIO MARE will be exclusively distributed by Infood 2000 Kft. of Győr. In cooperation with brand owner Bolton Alimentari, they are going to reintroduce...
Read more
Behind the scenes and in front of the scene
Date: 2009-12-03 08:00:00
What to look out for at a fair venue? What is the secret of successful exhibitors? How can typical mistakes be avoided? – these are only a few of the...
Read more
“Many retail companies would like to be in our place”
Date: 2009-12-03 08:00:00
Péter Boros, CEO of COOP Győr Zrt. was awarded the Klauzál Gábor Prize. Q: Could you list the most important steps in your career? A: I started out as an...
Read more
dm chain develops steadily
Date: 2009-12-03 08:00:00
In 2008/2009 dm realised a HUF 63.7 billion turnover in Hungary (up 5.46 percent) and opened its 250th shop in October. In September 2009, they started building a new central...
Read more