Company and Personal News
MIRSA continues with a new name and even higher standards
Date: 2010-03-22 08:00:00
The company bought the MIRELITE brand and from the end of February carries on under this new name : MIRELITE MIRSA Zrt.. MIRELITE is an acronym for: ELITE product of...
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Energy drinks are getting stronger in small shops too
Date: 2010-03-22 08:00:00
Nielsen’s data indicate that the ‘crisis mood’ does not have an impact on energy drinks yet. The category changed significantly in the past 2-3 years, the dominance of premium brands...
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Foreign debt is shrinking
Date: 2010-03-22 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, the Hungarian economy will stagnate in 2010. Depending on the economic policy of the next government, budget deficit will...
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‘Together for kindergartens!’ was a great success
Date: 2010-03-22 08:00:00
On 27 January, Tchibo Budapest Kft.’s managing director and Zsuzsa Csisztu presented each of the six winner kindergartens with HUF 600,000. Tchibo’s ‘Together for kindergartens!’ campaign lasted from 1 September...
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400-million donation from Tesco
Date: 2010-03-22 08:00:00
Tesco donated eleven truckloads of clothes and other products to the Hungarian Food Bank Association at the end of February in Budapest. The association, together with the Hungarian Red Cross,...
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New flying record with support from Red Bull
Date: 2010-03-22 08:00:00
Red Bull supports a new world record attempt: Felix Baumgartner intends to break the sound barrier by jumping off from a hot-air balloon at a height of 36,500 metres, wearing...
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Hungary on top of the inflation list in December
Date: 2010-03-22 08:00:00
In December 2009, in the EU-27 consumer prices were 1.4 percent higher on average, compared to prices in December 2008. The biggest increase was measured in Hungary (5.4 percent) and...
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Univer’s triumphant ‘Kitchen Virtuosos’ prize game
Date: 2010-03-22 08:00:00
The main prize of the game was drawn on 15 January 2010, in the presence of a notary: Róbert Beke from Besenyőtelek won the HUF 1,000,000 dream kitchen. Participants had...
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Gold medal of honour for Borsodi Sörgyár Zrt.
Date: 2010-03-22 08:00:00
Early March the Hungarian Football Association awarded Borsodi Brewery with a Gold Medal of Honour for their support of the professional league, the national team and the U-21 national team....
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Plain sweet and household biscuit sales grew in volume as well
Date: 2010-03-22 08:00:00
Sweet biscuit retail sales grew by 6 percent in terms of value, in December 2008-November 2009. Volume sales are stable at 25,000 tons, according to the Nielsen Retail Index. The...
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The crisis brought numerous bankruptcies
Date: 2010-03-22 08:00:00
Earlier forecasts about an economic upturn in the second part of 2010 might turn out to be wrong and the situation is rather volatile – says the director of. Coface...
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Schwarzkopf Essential Color tartós krémhajfesték
Date: 2010-03-22 08:00:00
Cindy Crawford reveals the secret of her beautiful hair colour: Essential Color, the first permanent colour from Schwarzkopf which contains natural ingredients and no ammonia. White tea and lychee extracts...
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Defibrillator in the kayak-canoe boathouse
Date: 2010-03-22 08:00:00
Henkel Magyarország Kft. purchased two defibrillators: one for Lágymányosi Spari Kayak-Canoe Club and the other for the company headquarters in Dávid Ferenc Street. Managing director Dieter Knoll and Gyula Molnár,...
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Paprika Gourmet is looking for franchise partners
Date: 2010-03-22 08:00:00
Paprika Gourmet, a Hungarian deli store chain opened its first unit in Barcelona. Owner Veronika Fazekas told our magazine that the first two weeks proved there is great interest for...
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Brand building is rewarding on the biscuit market
Date: 2010-03-22 08:00:00
Sweet biscuits have been developing constantly in the past couple of years. This year growth stalled, but Nielsen’s data indicate that there is no need to panic. Private labels’ dominance...
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Convenience in Europe
Date: 2010-03-22 08:00:00
Which products do consumers prefer, where do they buy them and when do they buy them? The Convenience & Marketing Department of the European Business School in Oestrich-Winkel published a...
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Syoss hajformázó termékek
Date: 2010-03-22 08:00:00
Professional hair styling at an incredibly favourable price. Agency: BBDO Budapest Customer: Henkel Magyarország Kft. Product: Syoss hajformázó termékek Apperance: RTL, TV2 és kábelcsatornák Period: February–March...
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Great music in Fressnapf stores
Date: 2010-03-22 08:00:00
Europe’s No.1 pet food and accessories chain commissioned Mood Media with establishing an in-store radio and scent marketing service. Fressnapf realised the importance of conscious audio communication and the importance...
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Top 10 chemical categories in drugstores
Date: 2010-03-22 08:00:00
Nielsen measures the retail turnover of 60 household chemicals and cosmetics. In the following table, you can find the share of the drugstore channel in the turnover of the ten...
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Lower biscuit and wafer sales than a year before
Date: 2010-03-22 08:00:00
According to GfK Hungária’s Consumer Scan survey, in the November 2008-October 2009 period Hungarian households bought 11 percent less sweet biscuits than a year earlier. Biscuit selection, honey macaroon and...
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Private labels leap forward
Date: 2010-03-22 08:00:00
When we bought food last year, almost every 4th Forint was spent on private label products – this amounted to HUF 300 billion, according to Nielsen. In the case of...
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Retail done the Asian way
Date: 2010-03-22 08:00:00
It is best to spend the winter where the sun shines and the weather is warm, so in November we decided to start the year in the Far East. Singapore...
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SNICKERS® Team finished fourth at the 2010 Budapest-Bamako
Date: 2010-03-22 08:00:00
Members of the team, Kálmán Lukács Tóth and Norbert Lehotzky competed well and the charity truck managed to deliver the donations offered by Mars Magyarország to Mauritania and Mali. The...
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Unilever gathers speed
Date: 2010-03-22 08:00:00
On 4 February, Unilever published its annual global results and the report on the last quarter of 2009. Last year the company’s turnover improved by 3.5 percent, equalling a 2.3-percent...
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Tomato and sweet corn on top
Date: 2010-03-22 08:00:00
In December 2008-November 2009, canned vegetable retail sales augmented by 11 percent in value, but diminished by 3 percent in terms of volume – states the Nielsen Retail Index. The...
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We are looking for promotions more and more consciously
Date: 2010-03-22 08:00:00
Price reductions and promotions are of highlighted importance these days, especially in the case of basic food products – reveals Shopping Monitor 2009/2010, a study by GfK Hungária. It also...
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Wincor Nixdorf, the stronghold of cutting edge technology
Date: 2010-03-22 08:00:00
One thousand Forints in the cash register is only worth 930 for a food store. The missing amount is the average cost of handling. New CINEO cash management systems, developed...
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A real treat from Milli Mia Piruet
Date: 2010-03-22 08:00:00
The new year brought something new at Milli Mia: from January the Milli Mia Piruet cream pudding is also available in cappuccino flavour. Cappuccino-cocoa Piruet will also appear in shops...
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