Company and Personal News
Healthy Danone products for every child
Date: 2009-05-05 08:00:00
Though Danone Kft. has different programs for different target groups, the message is the same in all CSR activities pursued by the company. Danone Kft has been supporting a number...
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New cash register zone concept by Wrigley
Date: 2009-05-05 08:00:00
According to Csaba Vajdahunyadi, sales director of Wrigley Hungária Kft., the market leader in the chewing gum category, the time has come for them to further enhance the scope of...
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Royal vodka introducing their new lid and bottle design
Date: 2009-05-05 08:00:00
Starting from April this year, Royal Vodka is coming out with a new design. Besides the new lid, the bottle is going to get a new form too, commensurate with...
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Negative self regard among the aged
Date: 2009-05-05 08:00:00
We were told at the Hungarian Consumer 50+ II conference held on 8. April, that people belonging to the 50+ generation in Hungary have an essentially negative regard of themselves...
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More intense POS activities for ice cream sales
Date: 2009-05-05 08:00:00
Private labels have conquered nearly one half of the market of ice cream. Flavour preferences are quite stable in the larger segments where intensive communication and innovative promotions can be...
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Another 40,000 unemployed
Date: 2009-05-05 08:00:00
The number of people in employment dropped to 3,790,000 in the December 2008-February 2009 period, while the number of unemployed rose to 378,000, which translates to an unemployment rate of...
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Ideal co-operation between manufactures and agencies IV. – You don’t have to believe everything!
Date: 2009-05-05 08:00:00
According to a survey conducted by Trade magazin and Promo Power Trade Marketing Agency, 78 percent of companies are sometimes forced to choose the cheapest merchandising service and 92 percent...
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New name for courier service
Date: 2009-05-05 08:00:00
Road Parcel, one of the leading courier services in Hungary is to change its portfolio, image and name. Its name is to change to trans-o-flex and will specialise in delivering...
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New musical image for Obi
Date: 2009-05-05 08:00:00
Obi has had a new musical image developed under the name Obi Fiesta by Mood Media. Background music in 23 Obi stores will be compiled to reflect a sunny and...
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Less ice cream sold
Date: 2009-05-05 08:00:00
According to a survey by GfK Hungária, ice creams continue to remain popular, though the growth in sales has come to a stop. 68 percent of the consumers interviewed in...
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Egg prices expected to rise further
Date: 2009-05-05 08:00:00
Trends in the global market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Egg prices began to rise rapidly in the EU in March, reaching...
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Kinder Tejszelet, Kinder Hűtött Finomságok
Date: 2009-05-05 08:00:00
The Kinder Hűtött Finomságok promotional campaign has reached its 4th and final stage. The main prize is worthy of the occasion: we can see the key of a Balaton lakeside...
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With dots for cultic gifts
Date: 2009-05-05 08:00:00
A promotion similar to last year’s EFFIE prize winning campaign is planned again by the Pöttyös brand. One of the important innovations is that uploading a single code will be...
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Tesco collecting PET-bottles and alu-boxes in 50 stores
Date: 2009-05-05 08:00:00
In January this year, Tesco introduced the taking back of used PET-bottles and alu-boxes in 37 stores. Now, the system is available in 13 other stores as well. The main...
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Committed to quality and unbroken customer confidence!
Date: 2009-05-05 08:00:00
Szikrai Borászati Kft. has been present in the market in its present form since 2004. Its owner and CEO, Tibor Sári and his team are committed to quality and reliability....
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Hungary in economy mode
Date: 2009-05-05 08:00:00
As a result of the global financial crisis, the abundance of liquidity ended last year for Hungary. According to GKI forecasts, we are expected to reach the bottom of recession...
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Győri Jó Reggelt! joghurtos
Date: 2009-05-05 08:00:00
The combination of an active yoghurt culture and valuable corn in the shape of a delicious sandwich. Agency: Euro RSCG Zrt. Customer: Győri Keksz Kft. Product: Győri Jó Reggelt! joghurtos...
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Univer-firm opened in Kecskemét
Date: 2009-05-05 08:00:00
Kecskemét-based Univer Product Plc. is about to close its firm in Nagybánya (Romania) in June, and moves production to Hungary instead.The company involved in babyfood and relishing has already communicated...
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Brands love mommy-bloggers
Date: 2009-05-05 08:00:00
Mommy-bloggers can easily become the big fishes of online marketing in the near future. As a matter of fact, mothers are top-consumers: they are responsible for $2.1 trillion of U.S....
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Market share of PL mineral waters dropping
Date: 2009-05-05 08:00:00
Growth has stopped in the mineral water category. A drop of 2 percent in retail sales in terms of value was registered in the March 2008-February 2009 period, reducing the...
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Rising prices in the food industry
Date: 2009-05-05 08:00:00
Domestic industrial prices were up by 2.4 percent in February 2009, compared to January and by 6.6 percent, compared to February 2008. Industrial export prices were up by 3.8 percent...
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Signal Style-Tech fogkefe
Date: 2009-05-05 08:00:00
Developed to clean those parts of our mouths which are difficult to reach. Owing to its unique metal handle, its long neck allows us to reach all areas inside our...
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Győri Keksz Ltd. moving to the industrial park of Győr
Date: 2009-05-05 08:00:00
Győri Keksz Ltd. is changing its location by moving to the industrial park of Győr. The company has brought a 10 thousand square-metre area, that’s where the new, 3 thousand...
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NEXON representing ADP
Date: 2009-05-05 08:00:00
NEXON has been contracted by ADP Streamline, one of the leading outsourcing service providers in the world to represent it in the Hungarian market and to make its services accessible...
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Mineral water brands looking for ideal price/profit ratio
Date: 2009-05-05 08:00:00
In spite of the recent drop in sales, the mineral water category still has potential for growth. However, closer co-operation with the retail sector is required to utilise this potential.....
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Fat on top
Date: 2009-05-05 08:00:00
The average rate of inflation was 0.5 percent in March. Prices were up by 2.9 percent compared to March 2008. According to KSH figures, food prices were up by 0.7...
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Campari portfolio sold by BOLS Hungary
Date: 2009-05-05 08:00:00
From 1th April BOLS trades Campari International’s portfolio (Campari, Cinzano Vermuth, Cinzano Asti champagne, Old Smuggler whisky and Ouzo 12) in Hungary. With take-over of Campari’s portfolio BOLS can appears...
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Bigger than expected profit for Messer Hungarogáz
Date: 2009-05-05 08:00:00
Messer Hungarogáz Kft. produced a bigger than expected profit last year. Its revenues totalled HUF 12.9 billion, while its operating profit was up by 8.2 percent compared to 2007. Technological...
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Decline in market of mineral water
Date: 2009-05-05 08:00:00
According to the GfK Hungária ConsumerScan, the market of mineral water showed decline both in terms of quantity and value last year. Sales were down by 5.1 percent in terms...
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