News and articles
Christmas gift packs much more popular than before
Date: 2014-10-16 09:06:15
In November-December 2013 Hungarian consumers spent nearly HUF 4 billion on 2.5 million gift packs – in value 18 percent more and in volume 21 percent more than in the...
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At the starting line of a category management project
Date: 2014-10-15 21:50:00
After the years of recession, in category management it is becoming more and more realistic a goal once again to achieve a sales increase. Nielsen contributes to this by organising...
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Loyalty across channels (Part 1)
Date: 2014-10-15 21:46:48
Customer loyalty specialist ICLP has recently published their latest study on customers who are active in several channels. Consumer behaviour is changing at breakneck speed, thanks to rapid technological development...
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Let’s bargain!
Date: 2014-10-15 21:43:51
PriceWaiter (USA) developed an app called ‘Name Your Price’, with the help of which potential buyers can bargain for products. Andrew Scarbrough, one of PriceWaiter’s founders reckons that the internet...
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Ice water on your head!
Date: 2014-10-15 21:41:32
The ALS Ice Bucket Challenge has been spreading fast on the internet. People dump ice water on their heads to call attention to this fatal disease and urge people to...
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No clean slate: retrospective investigations conducted by NAV
Date: 2014-10-15 21:30:46
As of 1 September traditional cash registers mustn’t be used any more: only online cash registers are allowed to be operated by units that fall under the scope of the...
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Accurate and rapid information at every level
Date: 2014-10-15 21:27:01
These days it isn’t enough to install a couple of cash registers in the FMCG sector: without connected background systems and the constantly updated information for members of the management...
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Interest rates are lower than ever
Date: 2014-10-15 21:24:14
KAVOSZ Zrt. manages the Széchenyi Card Programme, which is already accessible at 11 financial institutions and in part due to the state’s interest rate subsidy it is the most successful...
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Factoring: payment trends and credit risk factors
Date: 2014-10-15 21:21:17
Hungarian enterprises have become more disciplined in paying invoices and collecting receivables, and they are also more careful when it comes to selecting business partners. In general we can say...
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Fewer Hungarians worry about debt
Date: 2014-10-15 21:19:20
Nielsen’s 2nd quarter survey (conducted in 60 countries) asked the question ‘What will be your biggest concern in the next six months?’ and while in the 3rd quarter of 2013...
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Magazine: Regardless of age
Date: 2014-10-15 12:55:50
People of all ages like to play and sales of toys and games are growing in Hungary, especially in the summer and winter season when many new products are introduced...
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Web stores can avoid the advertising by escaping to foreign lands
Date: 2014-10-15 11:52:28
Many small and medium-sized domestic web shops may decide to relocate abroad in the near future due to the effects of the advertising tax – Kis Ervin Egon, the president...
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More resources will be allocated to the development of beekeeping
Date: 2014-10-15 11:40:31
In the following years, an annual 4.7 million euros, 20 percent more subsidy will be allocated to the development of beekeeping, especially to develop the technology and to modernize the...
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Succes of the campaigns of theDreher Sörgyárak Zrt. at the HTX Advertising & Event
Date: 2014-10-15 11:17:09
Two campaigns of the Dreher Sörgyárak Zrt. were among the most effective campaigns at the HTX Advertising & Event. The Kőbányai Négyután (Kőbányai beer after 4 pm) was nominated for...
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Go PINK! Joining the prevention of breast cancer
Date: 2014-10-15 11:14:12
The Tesco-Globál Áruházak Zrt., the Bio-Fungi Kft. and the Xilion Kft. have joined their forces to fight for the prevention of breast cancer in the scope of the worldwide known...
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FM: constant goal is to retain the GMO-free status
Date: 2014-10-15 11:13:21
Hungary must continue to preserve its genetically modified organisms (GMOs) exemptions, which can also be read in the new basic law – the Ministry of Agriculture (FM) drew attention in...
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Draft about the single electronic card system
Date: 2014-10-15 11:12:58
The government intends to run a unified electronic card issuing system from next August. The act regulating the structure and operation of the system was published on the government's website...
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The Santa's factory is already accepting donations
Date: 2014-10-15 11:11:51
The Santa's factory is already accepting donations from October. This year the Santa's factory aims to help with toys, clothing, cleaners and permanent food for at least 350 thousand families....
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Danone’s revenues increased thanks to the baby foods
Date: 2014-10-15 11:10:32
Danone’s revenues in the third quarter of 2014 rose to 5.42 billion euros. In the third quarter of the previous year the French food company reached 5.25 billion euros. The...
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A very good grain harvest in the Czech Republic
Date: 2014-10-15 11:07:03
This year's grain harvest became very good in the Czech Republic – the Czech Statistical Office (CSÚ) announced on Tuesday. From cereal grain and maize a total of 8.73 million...
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Two hundred million people could be fed from the wasted food in China
Date: 2014-10-15 11:05:55
Every year nearly 200 billion yuans, or 8 trillion HUF worth food is wasted in China. The professionals draw attention to the excessive purchasing in the most populous country in...
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Le Gourmet de Bordeaux
Date: 2014-10-15 10:36:28
The 25m² shop is operated by Clarence, a Frenchman living in Budapest for a couple of years now, who is a well-known importer of French groceries. About 150 various products...
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Le Gourmet de Bordeaux
Date: 2014-10-15 10:36:28
The 25m² shop is operated by Clarence, a Frenchman living in Budapest for a couple of years now, who is a well-known importer of French groceries. About 150 various products...
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There is a child in every adult
Date: 2014-10-15 10:04:08
Some of the promotional gifts are toys or games, from sporty ones to figures to board games. Éva Váradi, sourcing and marketing director of Golding Business Gift Kft. reckons it...
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The menu of New York's Aldea restaurant – Video of the day
Date: 2014-10-15 09:48:50
The Spring 2014 Tasting Menu at Aldea Price: $110 Petiscos Big eye tuna crudo (watermelon radish, pimenton, soy and Vinho Verde) Charred Octopus (in octopus broth, potato and coriander) Portuguese...
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The CBA is open towards a progressive, modern integrated retail systems
Date: 2014-10-14 14:55:35
The Príma stores that are the flagships of the Hungarian-owned CBA food chain have always been famous for their maximum comfort in serving the customers. The Budaörs-based Príma store was...
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Magazine: Homo Ludens – man the player
Date: 2014-10-14 12:54:25
According to historian Johan Huizinga, ‘culture arises in the form of play’. His work, Homo Ludens (1938) discusses the importance of the play element of culture and society. Parents of...
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The “High Quality Pork” branded products appear at more and more places
Date: 2014-10-14 12:00:37
The auditing of 60 firms has been successfully completed, already, so the “High Quality Pork” branded products are available in more and more places – Menczel Lászlóné, the Secretary of...
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Hot Summer: 15 thousand NAV controls
Date: 2014-10-14 11:30:43
The NAV’s staff carried out about 15 thousand inspections nationwide in July and August, and deficiencies were found at nearly quarter of the cases. The amount of fines excessed 530...
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